The End Of Average
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''The End of Average: How We Succeed in a World That Values Sameness'' is a book by
Todd Rose Larry Todd Rose (born November 28, 1974) is the co-founder and president of Populace, a Boston-based think tank. Prior to Populace, Rose was a professor at the Harvard University where he served as the faculty director of the Mind, Brain, and Educ ...
. It was published by
HarperCollins HarperCollins Publishers LLC is one of the Big Five English-language publishing companies, alongside Penguin Random House, Simon & Schuster, Hachette, and Macmillan. The company is headquartered in New York City and is a subsidiary of News Cor ...
in 2016, and talks about the importance of individuality rather than the concept of average human beings. In this book, the author argues that no individual can be accurately labeled as average. He presents an alternative to understanding individuals solely based on averages. He introduces three principles of individuality - the jaggedness principle (talent is always uneven), the context principle (traits are not fixed), and the pathways principle (we often take unconventional routes). According to
The New York Times ''The New York Times'' (''the Times'', ''NYT'', or the Gray Lady) is a daily newspaper based in New York City with a worldwide readership reported in 2020 to comprise a declining 840,000 paid print subscribers, and a growing 6 million paid ...
, “Readers will be moved to examine their own averagerian prejudices, most so ingrained as to be almost invisible, all worthy of review.” As per
Kirkus Reviews ''Kirkus Reviews'' (or ''Kirkus Media'') is an American book review magazine founded in 1933 by Virginia Kirkus (1893–1980). The magazine is headquartered in New York City. ''Kirkus Reviews'' confers the annual Kirkus Prize to authors of fic ...
, the book is “an intriguing view into the evolution and imperfections of our current system but lacks a clear path toward implementing the proposed principles of individuality.”


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* 2016 non-fiction books American non-fiction books HarperCollins books Psychology books Statistics books {{psych-book-stub