The Embassy is a

visual effects Visual effects (sometimes abbreviated VFX) is the process by which imagery is created or manipulated outside the context of a live-action shot in filmmaking and video production. The integration of live-action footage and other live-action foota ...

studio located in

Vancouver Vancouver ( ) is a major city in western Canada, located in the Lower Mainland region of British Columbia. As the most populous city in the province, the 2021 Canadian census recorded 662,248 people in the city, up from 631,486 in 2016. ...

British Columbia British Columbia (commonly abbreviated as BC) is the westernmost province of Canada, situated between the Pacific Ocean and the Rocky Mountains. It has a diverse geography, with rugged landscapes that include rocky coastlines, sandy beaches, for ...

, Canada. The Embassy is known for its

photo-realistic Photorealism is a genre of art that encompasses painting, drawing and other graphic media, in which an artist studies a photograph and then attempts to reproduce the image as realistically as possible in another medium. Although the term can be ...

work on commercials and more recently, features. The studio completed a number of visual effects shots for

Marvel Studios Marvel Studios, LLC (originally known as Marvel Films from 1993 to 1996) is an American film and television production company that is a subsidiary of Walt Disney Studios, a division of the Walt Disney Company. Marvel Studios produces the Mar ...

, ''

Iron Man Iron Man is a superhero appearing in American comic books published by Marvel Comics. The character was co-created by writer and editor Stan Lee, developed by scripter Larry Lieber, and designed by artists Don Heck and Jack Kirby. The charact ...

'' and more recently contributed effects to the climactic sequence of the

Peter Jackson Sir Peter Robert Jackson (born 31 October 1961) is a New Zealand film director, screenwriter and producer. He is best known as the director, writer and producer of the ''Lord of the Rings'' trilogy (2001–2003) and the ''Hobbit'' trilogy ( ...

produced film, ''

District 9 ''District 9'' is a 2009 science fiction mockumentary film directed by Neill Blomkamp in his feature film debut, written by Blomkamp and Terri Tatchell, and produced by Peter Jackson and Carolynne Cunningham. It is a co-production of New Zeala ...

''. The Embassy's visual effects work on ''District 9'' was nominated for an Academy Award."Embassy ''District 9'' Work Nominated For Oscar"
/ref> The Embassy is most famous for a series of commercials created for French automobile maker,

Citroën Citroën () is a French automobile brand. The "Automobiles Citroën" manufacturing company was founded in March 1919 by André Citroën. Citroën is owned by Stellantis since 2021 and previously was part of the PSA Group after Peugeot acquired ...

. The commercials feature a computer generated car which transforms into a robot. The

created for the first

commercial were the subject of a promotional campaign by

Apple Inc. Apple Inc. is an American multinational technology company headquartered in Cupertino, California, United States. Apple is the largest technology company by revenue (totaling in 2021) and, as of June 2022, is the world's biggest company b ...

, promoting the use of its

compositing Compositing is the process or technique of combining visual elements from separate sources into single images, often to create the illusion that all those elements are parts of the same scene. Live-action shooting for compositing is variously ca ...

software, Shake. The Embassy has also worked on advertising campaigns for

Nike Nike often refers to: * Nike (mythology), a Greek goddess who personifies victory * Nike, Inc., a major American producer of athletic shoes, apparel, and sports equipment Nike may also refer to: People * Nike (name), a surname and feminine give ...

Mercedes-Benz Mercedes-Benz (), commonly referred to as Mercedes and sometimes as Benz, is a German luxury and commercial vehicle automotive brand established in 1926. Mercedes-Benz AG (a Mercedes-Benz Group subsidiary established in 2019) is headquartere ...

Chevrolet Chevrolet ( ), colloquially referred to as Chevy and formally the Chevrolet Motor Division of General Motors Company, is an American automobile division of the American manufacturer General Motors (GM). Louis Chevrolet (1878–1941) and ous ...

and GMC.

References

External links

* Visual effects companies Canadian animation studios Computer animation Companies based in Vancouver {{animation-studio-stub