The Eleventh Hour (branding)
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''The Eleventh Hour'' and ''The Sixth Hour'' were brand names given to the eleven P.M. and six P.M. (respectively) local newscasts on NBC owned-and-operated television stations (such as
WNBC-TV WNBC (channel 4) is a television station in New York City, serving as the flagship of the NBC network. It is owned and operated by the network's NBC Owned Television Stations division alongside Linden, New Jersey–licensed Telemundo station WN ...
and KNBC-TV) from the mid-1960s until about 1974, when the NewsCenter branding began to be used. Other NBC affiliates not directly owned by the network also used this branding. The name is not to be confused with a dramatic series of the same name which ran on NBC in the early 1960s, or a similarly named series on CBS which ran in 2008.


See also

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Action News ''Action News'' is a local television newscast format originating in the United States. First conceived in Philadelphia, Pennsylvania, it is characterized by a tight format with strict time limits on set packages, a focus on surrounding suburbs, ...
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Eyewitness News ''Eyewitness News'' is a style of television news presentation that emphasizes visual elements and action video, replacing the older "man-on-camera" newscast. History Pioneered by Westinghouse The earliest known use of the ''Eyewitness New ...
Local news programming in the United States Television news program articles using incorrect naming style {{marketing-stub