''The Dinah Shore Chevy Show'' is an American variety series hosted by

Dinah Shore Dinah Shore (born Frances Rose Shore; February 29, 1916 – February 24, 1994) was an American singer, actress, and television personality, and the top-charting female vocalist of the 1940s. She rose to prominence as a recording artist during ...

, and broadcast on

NBC The National Broadcasting Company (NBC) is an American English-language commercial broadcast television and radio network. The flagship property of the NBC Entertainment division of NBCUniversal, a division of Comcast, its headquarters are l ...

from October 1956 to May 1963. The series was sponsored by the Chevrolet Motor Division of

General Motors The General Motors Company (GM) is an American Multinational corporation, multinational Automotive industry, automotive manufacturing company headquartered in Detroit, Michigan, United States. It is the largest automaker in the United States and ...

and its theme song, sung by Shore, was " See the U.S.A. in Your Chevrolet", which continued to be used in Chevrolet

advertising Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a ...

for several more years after the cancellation of the show.

Synopsis

The program began as a series of nine monthly specials substituting in the regular time slot of the ''

Gillette Cavalcade of Sports The ''Gillette Cavalcade of Sports'' is an American radio-turned-television program by the National Broadcasting Company (NBC) that ran from 1942 to 1960. The program included broadcasts of a variety of sports, although it is primarily remembere ...

''. NBC first tested the singing star in an hour long format with two prime time specials early in 1956. The first Chevy Show episode aired on October 5, 1956, with

Frank Sinatra Francis Albert Sinatra (; December 12, 1915 – May 14, 1998) was an American singer and actor. Nicknamed the "Honorific nicknames in popular music, Chairman of the Board" and later called "Ol' Blue Eyes", Sinatra was one of the most popular ...

as guest. By this time, Shore was already a veteran television performer, having hosted five seasons of the 15-minute-long ''

Dinah Shore Show ''The Dinah Shore Show'' is an American variety show which was broadcast by NBC from November 1951 to July 1957, sponsored by General Motors' Chevrolet division. For most of the program's run, it aired from 7:30 to 7:45 Eastern Time on Tuesday ...

'', also sustained by Chevrolet. It was in its final season (the final season for all 15-minute prime time network entertainment series) when ''The Dinah Shore Chevy Show'' was launched. The series featured celebrity guests from the worlds of music, theater, sports, and movies.Dinah Shore at The Museum of Broadcast Communications
/ref> During the fourth season,

Carl Reiner Carl Reiner (March 20, 1922 – June 29, 2020) was an American actor, stand-up comedian, director, screenwriter, and author whose career spanned seven decades. He was the recipient of many awards and honors, including 11 Primetime Emmy Awards, ...

was one of the show's writers and sometimes appeared on-camera as well, adding levity to a show which primarily focused on music. The program was well-received and renewed the following fall as a weekly Sunday night series, broadcast in color, where it remained until ''

Bonanza ''Bonanza'' is an American Western television series that ran on NBC from September 13, 1959, to January 16, 1973. Lasting 14 seasons and 432 episodes, ''Bonanza'' is NBC's longest-running western, the second-longest-running western series on U ...

'', another Chevy sponsored hour, moved from Saturday at 7:30 p.m. into that time slot for the 1961-62 season. Dinah ended her decade-long association with Chevrolet in 1961 and returned as part of an alternating Friday night lineup, with the show retitled simply ''The Dinah Shore Show,'' with S & H Green Stamps becoming her primary sponsor. In her final season, from October 14, 1962, to May 12, 1963, she appeared on Sunday nights at 10 p.m. following ''Bonanza''. After 12 years with NBC, Dinah signed with ABC-TV in the fall of 1964 hosting four hour long specials sponsored by

Purex PUREX (plutonium uranium reduction extraction) is a chemical method used to purify fuel for nuclear reactors or nuclear weapons. PUREX is the ''de facto'' standard aqueous nuclear reprocessing method for the recovery of uranium and plutonium ...

. In 1970 Dinah Shore returned as a staple of American television in various daytime talk shows for NBC and syndication for more than twenty years after the conclusion of this series. The show won four

Emmy Awards The Emmy Awards, or Emmys, are an extensive range of awards for artistic and technical merit for the American and international television industry. A number of annual Emmy Award ceremonies are held throughout the calendar year, each with the ...

during its run. Beginning in 2011 black-and-white kinescope episodes of the series aired on the

Jewish Life Television Jewish Life Television (JLTV) is an American entertainment television network broadcasting Jewish–themed programming. The network was founded in 2007 by Phil Blazer, a longtime journalist and producer of programming for the Jewish community; Bla ...

network. Original color videotape episodes were added to the JLTV line up in 2015. This run concluded in 2017.

Series regulars

Performers

* The Skylarks (1956-1957) * The Even Dozen (1961-1962)

Dancers

* The Tony Charmoli Dancers (1957-1962) * The Nick Castle Dancers (1962-1963)

Music

* The Harry Zimmerman Orchestra (1957-1961, 1962-1963) *

Frank DeVol Frank or Franks may refer to: People * Frank (given name) * Frank (surname) * Franks (surname) * Franks, a medieval Germanic people * Frank, a term in the Muslim world for all western Europeans, particularly during the Crusades - see Farang Cu ...

and His Orchestra (1961-1962)

List of guest stars

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Gwen Verdon Gwyneth Evelyn "Gwen" Verdon (January 13, 1925October 18, 2000) was an American actress and dancer. She won four Tony Awards for her musical comedy performances, and served as an uncredited choreographer's assistant and specialty dance coach for t ...

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Robert Wagner Robert John Wagner Jr. (born February 10, 1930) is an American actor of stage, screen, and television. He is known for starring in the television shows '' It Takes a Thief'' (1968–1970), ''Switch'' (1975–1978), and '' Hart to Hart'' (1979� ...

(11-3-57) *

Andy Williams Howard Andrew Williams (December 3, 1927 – September 25, 2012) was an American singer. He recorded 43 albums in his career, of which 15 have been gold certified and three platinum certified. He was also nominated for six Grammy Awards. He hos ...

(5-8-60/12-11-60) *

Jonathan Winters Jonathan Harshman Winters III (November 11, 1925 – April 11, 2013) was an American comedian, actor, author, television host, and artist. Beginning in 1960, Winters recorded many classic comedy albums for the Verve Records label. He also h ...

(10-23-60/3-5-61) *

Ed Wynn Isaiah Edwin Leopold (November 9, 1886 – June 19, 1966), better known as Ed Wynn, was an American actor and comedian. He was noted for his ''Perfect Fool'' comedy character, his pioneering radio show of the 1930s, and his later career as a d ...

(2-16-58) *

Lucho Gatica Luis Enrique Gatica Silva (11 August 1928 – 13 November 2018),
''The New York Times''. Retriev ...

(9-04-60)

References

External links

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Public domain episode on the Internet ArchiveMay 17 1959 episode on the Internet ArchiveEpisode ''Swingin' at the Summit'' on the Internet Archive
{{DEFAULTSORT:Dinah Shore Chevy Show, The 1956 American television series debuts 1963 American television series endings 1950s American variety television series 1960s American variety television series Black-and-white American television shows Chevrolet English-language television shows NBC original programming Primetime Emmy Award for Outstanding Variety Series winners Dinah Shore