''The Daily Toreador'', also known as ''The DT'', is the

student newspaper A student publication is a media outlet such as a newspaper, magazine, television show, or radio station produced by students at an educational institution. These publications typically cover local and school-related news, but they may also repor ...

Texas Tech University Texas Tech University (Texas Tech, Tech, or TTU) is a public research university in Lubbock, Texas. Established on , and called Texas Technological College until 1969, it is the main institution of the five-institution Texas Tech University Sys ...

Lubbock Lubbock ( ) is the 10th-most populous city in the U.S. state of Texas and the seat of government of Lubbock County. With a population of 260,993 in 2021, the city is also the 85th-most populous in the United States. The city is in the northwe ...

Texas Texas (, ; Spanish language, Spanish: ''Texas'', ''Tejas'') is a state in the South Central United States, South Central region of the United States. At 268,596 square miles (695,662 km2), and with more than 29.1 million residents in 2 ...

. The newspaper was first published in 1925 as ''The Toreador'' and later changed its name to ''The University Daily'' before arriving at the current name in 2005. All content for ''The DT'' is produced by a staff around 40 members including editors, reporters and photographers. ''The DT'' has received numerous regional and national awards, including two

Columbia Scholastic Press Association The Columbia Scholastic Press Association (CSPA) is an international student press association, founded in 1925, whose goal is to unite student journalists and faculty advisers at schools and colleges through educational conferences, idea exchang ...

Silver crown awards and two

Associated Collegiate Press The Associated Collegiate Press (ACP) is the largest and oldest national membership organization for college student media in the United States. The ACP is a division of the National Scholastic Press Association. It awards the newspaper, mag ...

Pacemaker Award The National Pacemaker Awards are awards for excellence in American student journalism, given annually since 1927. The awards are generally considered to be the highest national honors in their field, and are unofficially known as the "Pulitzer ...

finalists. As well, the paper counts five

Pulitzer Prize The Pulitzer Prize () is an award for achievements in newspaper, magazine, online journalism, literature, and musical composition within the United States. It was established in 1917 by provisions in the will of Joseph Pulitzer, who had made h ...

s and four winners amongst its former staff members.

History

1925-1966: The Toreador

On October 3, 1925, two days after classes began at Texas Technological College, the first issue of ''The Toreador'' was published. The chosen name of the publication was explained in the first issue relevant to the

Spanish Renaissance The Spanish Renaissance was a movement in Spain, emerging from the Italian Renaissance in Italy during the 14th century, that spread to Spain during the 15th and 16th centuries. This new focus in art, literature, quotes and science inspired b ...

architecture of the campus buildings and unofficial moniker of the football team: In 1929, ''The Toreador'' hosted a contest to create a new school song, with a prize 25 dollar prize offered to the winner. The final result was

The Matador Song "The Matador Song", which dates from 1930, is the school song of the Texas Tech University Texas Tech Red Raiders, Red Raiders. History The song was created as part of a contest sponsored by the school newspaper, then known as ''The Daily Toreado ...

written by the R.C. Marshall, the editor of the 1931

La Ventana La Ventana is a small fishing village on the shore of La Ventana Bay south of La Paz on the eastern side of the Baja California peninsula in the Mexican state of Baja California Sur. The village was founded in the early 1940s by the La Paz pear ...

. During

World War II World War II or the Second World War, often abbreviated as WWII or WW2, was a world war that lasted from 1939 to 1945. It involved the vast majority of the world's countries—including all of the great powers—forming two opposin ...

, the

newspaper format Newspaper formats vary substantially, with different formats more common in different countries. The size of a newspaper format refers to the paper size, size of the paper page; the printed area within that can vary substantially depending on t ...

of ''The Toreador'' was reduced in size to

tabloid format A tabloid is a newspaper with a compact page size smaller than broadsheet. There is no standard size for this newspaper format. Etymology The word ''tabloid'' comes from the name given by the London-based pharmaceutical company Burroughs Wel ...

, and publication was reduced from semi-weekly to weekly. In 1962, the name of newspaper changed to ''The Daily Toreador'' reflecting the increased frequency in publication.

1966-2005: The University Daily

To represent a change in size format from tabloid to broadsheet, the newspaper debuted its new name ''The University Daily'', on September 20, 1966, three years prior to the name change of Texas Technological College to Texas Tech University.

2005-present: The Daily Toreador

To coincide with its 80th anniversary in 2005, the name was reverted to ''The Daily Toreador''. Following the

Rawls College of Business The Rawls College of Business (officially Jerry S. Rawls College of Business Administration, commonly referred to as Rawls Business) is the business school of Texas Tech University in Lubbock, Texas. Rawls Business offers curriculum for both und ...

move to a new building in 2012, the College of Media & Communication and Student Media relocated to the old Business Administration building.

Circulation

The newspaper prints 10,000 issues on Thursdays during the fall and spring semesters and Tuesdays during summer sessions, and has around 2,000 to 5,000 unique visitors per day to its website, continually making it one of the top-25 read college newspapers in the nation.

Awards

* 2003–2004 Newspaper Pacemaker Finalist * 2011 Online Pacemaker Finalist

* 2000–2001 Silver Crown Certificate * 2003–2004 Silver Crown Certificate

Editorial staff

Although two advisers watch over the operations of the newspaper, the day-to-day decisions for the newspaper rest on the student staff. The advisers choose not to restrict the content that is placed in the paper, but instead make suggestions and give advice to the editorial board.

Current

* Sheri Lewis – associate director & media adviser * Arianna Flores – editor-in-chief * Chyna Vargas – managing editor * Bishop Van Buren – sports editor * Arianna Flores – news editor * Tana Thompson – features editor * Emily Knepp – multimedia editor * Chyna Vargas – opinions editor * Téa McGilvray – digital content manager * Vacant – copy editor * Vacant – editorial assistant

Advertising staff

Current

* Andrea Watson – sales, marketing, & design manager * Caroline Shipley – student marketing manager

Professional staff

Current

* Susan Peterson – director * Amie Ward – business manager * Kristi Deitiker – administrative assistant

Notable alumni

References

External links

''The Daily Toreador''''The Daily Toreador digital collection at TTU''
{{DEFAULTSORT:Daily Toreador, The Student newspapers published in Texas Texas Tech University Publications established in 1925 Newspapers published in Lubbock, Texas Daily newspapers published in Texas

History

1925-1966: The Toreador

1966-2005: The University Daily

2005-present: The Daily Toreador

Circulation

Awards

Editorial staff

Current

Advertising staff

Current

Professional staff

Current

Notable alumni

See also

References

External links