The Briad Group are based in

Livingston, New Jersey Livingston is a township (New Jersey), township in Essex County, New Jersey, Essex County, New Jersey. As of the 2010 United States census, 2010 U.S. census, the township's population was 29,366, reflecting an increase of 1,975 (+7.2%) from the ...

with over 120

franchise Franchise may refer to: Business and law * Franchising, a business method that involves licensing of trademarks and methods of doing business to franchisees * Franchise, a privilege to operate a type of business such as a cable television p ...

locations in the United States under the brands T.G.I. Friday's,

Wendy's Wendy's is an American international fast food restaurant chain founded by Dave Thomas (1932–2002) on November 15, 1969, in Columbus, Ohio. Its headquarters moved to Dublin, Ohio, on January 29, 2006. As of December 31, 2018, Wendy's was the ...

Marriott Marriott may refer to: People *Marriott (surname) Corporations * Marriott Corporation, founded as Hot Shoppes, Inc. in 1927; split into Marriott International and Host Marriott Corporation in 1993 * Marriott International, international hotel ...

, and

Hilton Hilton or Hylton may refer to: Companies * Hilton Worldwide Holdings, Inc., a global hospitality company based in the United States that owns several hotel chains and subsidiary companies containing the Hilton name ** Hilton Hotels & Resorts, fla ...

. The company is the #1 operator of T.G.I. Friday's.

History

The Briad Group was founded in October 1987 by Brad Honigfeld when he opened his first franchise of

Steve's Ice Cream Steve's Ice Cream was an ice cream brand which began as an ice-cream parlor chain owned by Steve Herrell. He opened his first establishment at 191 Elm Street in Somerville, Massachusetts in 1973. Known as the Original Steve's Ice Cream, the busin ...

Carnegie Deli The Carnegie Deli is a small Jewish delicatessen, formerly a chain, based in New York City. Its main branch, opened in 1937 near Carnegie Hall, was located at 854 7th Avenue (between 54th and 55th Streets) in Midtown Manhattan. It closed on Dec ...

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. The company opened a

Roy Rogers Roy Rogers (born Leonard Franklin Slye; November 5, 1911 – July 6, 1998) was an American singer, actor, and television host. Following early work under his given name, first as co-founder of the Sons of the Pioneers and then acting, the rebra ...

restaurant in

North Brunswick Township, New Jersey North Brunswick is a township in Middlesex County, New Jersey, United States. It is centrally located in the Raritan Valley region within the New York Metropolitan area. At the 2020 United States census, the population was 43,905, reflecting ...

in 1988 and continued to grow its restaurant business. In 1993, the company opened its first T.G.I. Friday's restaurant in central New Jersey. After the success in its casual-dining division, the company turned the attention to its quick-service division. It discontinued Roy Rogers and started converting into Wendy's Old Fashioned Hamburgers. In 1997, the company started its hotel business by becoming an operator of a Marriott hotel and a Hilton hotel in 2002. It has developed and operated under these two brands in a dozen of properties.

Main Street Restaurant Group

Main Street Restaurant Group, Inc. was founded in 1988 to operate food distribution in

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. Main Street purchased four T.G.I. Friday's restaurants from T.G.I. Friday's Inc. in 1990 to establish its restaurant operation. The company had aggressively purchased properties and franchise rights from independent operators in many states from 1991 to 1993. The company finally sold its food distribution business and focused solely on restaurant business with development of additional brands. In 2006, Main Street had 56 T.G.I. Friday's, and a dozen of restaurants under other brands. It was the world's largest T.G.I. Friday's franchisee.Briad eyes $119m Main Street buyout to expand franchising reach
''Nation's Restaurant News'', June 5, 2006 - accessed January 9, 2010 In June 2006, The Briad Group made a major investment in its casual-dining division by striking a $119 million deal to acquire Main Street Restaurant Group, Inc. — a

publicly traded company A public company is a company whose ownership is organized via shares of stock which are intended to be freely traded on a stock exchange or in over-the-counter markets. A public (publicly traded) company can be listed on a stock exchange (l ...

— through its wholly owned

subsidiary A subsidiary, subsidiary company or daughter company is a company owned or controlled by another company, which is called the parent company or holding company. Two or more subsidiaries that either belong to the same parent company or having a s ...

, Briad Main Street, Inc. It was listed as one of the biggest

mergers & acquisitions Mergers and acquisitions (M&A) are business transactions in which the ownership of companies, other business organizations, or their operating units are transferred to or consolidated with another company or business organization. As an aspect ...

deals of 2006 in the restaurant industry.

Controversy

In 2013, 13 of The Briad Group's T.G.I. Friday's locations in New Jersey were raided by the New Jersey Division of Alcoholic Beverage Control as part of "Operation Swill". These establishments were allegedly filling premium brand bottles with non-premium brands. The Briad Group paid a fine of $500,000.

Divisions

The Briad Group is organized in four major divisions. Casual-dining division oversees 68 T.G.I. Friday's restaurants. Quick-service division owns and operates 43 Wendy's Old Fashioned Hamburger restaurants. Lodging division obtained its first Marriott franchise right in 1997. It has grown the limited-service hotel business under the brands of the

Courtyard A courtyard or court is a circumscribed area, often surrounded by a building or complex, that is open to the sky. Courtyards are common elements in both Western and Eastern building patterns and have been used by both ancient and contemporary ...

Residence Inn Residence Inn by Marriott is a brand of extended stay hotels. , there were 874 Residence Inn hotels in the United States, Canada and Mexico with 107,680 rooms, plus an additional 243 hotels with 30,417 rooms in the development pipeline. The brand ...

SpringHill Suites SpringHill Suites is a brand operated by Marriott International offering all-suite hotels that target the upper-moderate lodging tier of the industry. As of June 30, 2020, it has 470 hotels with 55,595 rooms in addition to 187 hotels with 21,307 ...

Hilton Garden Inn Hilton Garden Inn is an American chain of mid-priced, limited or focused service hotels owned by Hilton Worldwide. As of December 31, 2019, it has 862 properties with 126,086 rooms in 49 countries and territories, including 81 that are manage ...

and

Homewood Suites Homewood Suites by Hilton is an American chain of all-suite residential-style hotels managed by the Hilton Worldwide. As of December 31, 2019, the chain consists of 505 hotels in 4 countries and territories with 57,545 rooms. 490 Homewood Sui ...

. It has developed and operated about a dozen of properties. There is a plan to develop about a dozen more properties. The company also started its construction division in 1993 to construct and remodel company's restaurants in order to reduce construction costs. The division expanded its scope to construct new hotels. In 2003, the company established Briad Construction Services, LLC to provide construction and development services for other companies.

Rankings

After the acquisition of Main Street Restaurant Group, The Briad Group moved its rank to become a major player in restaurant industry and became #1 franchisee of T.G.I. Friday's. The company also received high ranking in many publications. In June 2008, Nation's Restaurant News reviewed the company result of the first full year after the acquisition. It ranked the company #84 in its ''Top 100 Companies Ranked by U.S. Food Service Revenues''. The company was also ranked #13 in revenue growth among restaurant franchisors, franchisees, and other food service companies. In August 2008, Franchise Times ranked The Briad Group #8 in its ''Top 200 Restaurant Franchisees (Monitor 200)''. In 2009, Multi-Unit Franchisee Magazine ranked the company #50 among the largest franchisees in every industries.Mega99 by Largest Franchisee
, ''Multi-Unit Franchisee Magazine'', Issue I 2009, pg. 37 - accessed January 9, 2010

References

External links

Official website
{{DEFAULTSORT:Briad Group Companies based in Essex County, New Jersey Food and drink companies established in 1987 Food and drink companies based in New Jersey Franchises Livingston, New Jersey