The Better India News is an Indian digital media platform focused on positive stories.
Background
In 2015, The Better India got
Rs 1 crore (
$160,000) funding.
More recently in 2018, The Better India raised an undisclosed amount funding from the Lok Foundation and also receives financial support from the Independent & Public Spirited Media Foundation. The Better India also receives advertisements and sponsorship for content.
The Better India shares content over various platforms to over 30 million people.
The Better India is run by Vikara Services Pvt Ltd, a company founded in 2008 and is based in
Bengaluru
Bangalore (), officially Bengaluru (), is the capital and largest city of the Indian state of Karnataka. It has a population of more than and a metropolitan population of around , making it the third most populous city and fifth most ...
, India led by husband and wife entrepreneurs Dhimant Parekh and wife Anuradha Parekh.
About 30 percent of its audience comes from outside of India with a majority of those being from the
United States
The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country primarily located in North America. It consists of 50 states, a federal district, five major unincorporated territorie ...
,
United Kingdom
The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom (UK) or Britain, is a country in Europe, off the north-western coast of the continental mainland. It comprises England, Scotland, Wales and North ...
and
Singapore
Singapore (), officially the Republic of Singapore, is a sovereign island country and city-state in maritime Southeast Asia. It lies about one degree of latitude () north of the equator, off the southern tip of the Malay Peninsula, borde ...
. Sponsored stories makes up eighty percent of their revenue.
Controversies
In 2018,
BBC #REDIRECT BBC #REDIRECT BBC
Here i going to introduce about the best teacher of my life b BALAJI sir. He is the precious gift that I got befor 2yrs . How has helped and thought all the concept and made my success in the 10th board exam. ...
...
released a research paper titled "Duty, Identity, Credibility: ‘Fake News’ and the ordinary citizen in India". In this, The Better India was accused of sharing
. After The Better India got in touch with BBC, BBC research’s lead author, Sanatanu Chakrabarti, acknowledged the mistake in a private email:
The Better India criticized BBC for not apologizing publicly and 'maligning years of
hard work".
for "Best Alternative News Site" across South Asia.
*2016: Marico Innovation Foundation (MIF) Award for Social Innovation for "showcasing positive news and social development news, showcases unsung heroes, change-makers and grass-root innovations catalyzing significant on-ground impact."