The Best Page In The Universe
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''The Best Page in the Universe'' is a
personal Personal may refer to: Aspects of persons' respective individualities * Privacy * Personality * Personal, personal advertisement, variety of classified advertisement used to find romance or friendship Companies * Personal, Inc., a Washington, ...
satirical humor
website A website (also written as a web site) is a collection of web pages and related content that is identified by a common domain name and published on at least one web server. Examples of notable websites are Google, Facebook, Amazon, and Wi ...
created by George Ouzounian, better known as Maddox, of
Salt Lake City, Utah Salt Lake City (often shortened to Salt Lake and abbreviated as SLC) is the Capital (political), capital and List of cities and towns in Utah, most populous city of Utah, United States. It is the county seat, seat of Salt Lake County, Utah, Sal ...
. Launched in 1997 without any high expectations, the website was primarily a personal homepage for Maddox to host his writings while working as a
telemarketer Telemarketing (sometimes known as inside sales, or telesales in the UK and Ireland) is a method of direct marketing in which a salesperson solicits prospective customers to buy products or services, either over the phone or through a subsequen ...
for a small software company. Over time, the website became popular enough to allow Maddox to leave his day job as a telemarketer and commit to writing full-time.


History and status

''The Best Page in the Universe'' originated from a text document that Maddox wrote in 1996 named "fifty things that piss me off!". He gave the list to several people on
EFnet EFnet or Eris-Free network is a major Internet Relay Chat (IRC) network, with more than 35,000 users. It is the modern-day descendant of the original IRC network. History Initially, most IRC servers formed a single IRC network, to which new ser ...
's
Internet Relay Chat Internet Relay Chat (IRC) is a text-based chat system for instant messaging. IRC is designed for group communication in discussion forums, called '' channels'', but also allows one-on-one communication via private messages as well as chat an ...
channel #coders, and the positive response led him to create the website. Maddox decided to name his site ''The Best Page in the Universe'' despite his knowledge that at the time
Yahoo! Yahoo! (, styled yahoo''!'' in its logo) is an American web services provider. It is headquartered in Sunnyvale, California and operated by the namesake company Yahoo Inc., which is 90% owned by investment funds managed by Apollo Global Manage ...
blocked sites with the phrase "the best" in the title from inclusion in its search engine.Maddox
"100 million faces rocked"
. ''The Best Page in the Universe''. March 18, 2005
On July 15, 2009, Xmission.com, an
ISP An Internet service provider (ISP) is an organization that provides services for accessing, using, or participating in the Internet. ISPs can be organized in various forms, such as commercial, community-owned, non-profit, or otherwise private ...
which hosts ''The Best Page in the Universe'' among other Utah clients, had an
Alexa Alexa may refer to: Technology *Amazon Alexa, a virtual assistant developed by Amazon * Alexa Internet, a defunct website ranking and traffic analysis service * Arri Alexa, a digital motion picture camera People * Alexa (name), a given name a ...
rank of about 16,000, declining to 77,000 by June 2017 and almost 300,000 by November 2021. TheBestPageInTheUniverse.net, an alternate domain for Maddox's website, had an Alexa rank of about 33,000 in 2009, 180,000 in 2017 and almost 2.4 million in 2021. Maddox attributes this change in traffic to his focus on launching the Madcast Media Network, a now defunct platform for notable internet personalities to launch bite-sized entertainment projects. Currently, Maddox entertains his dedicated fanbase with his irreverent livestreams featuring original characters such as Banandox and Oxmad.


Format and content

''The Best Page in the Universes layout was made sparse primarily to reduce bandwidth costs. Maddox also stated the sparsity protested the many websites containing "fancy
HTML The HyperText Markup Language or HTML is the standard markup language for documents designed to be displayed in a web browser. It can be assisted by technologies such as Cascading Style Sheets (CSS) and scripting languages such as JavaSc ...
" but lacking substantial content. The page is headed with an image of Maddox's face superimposed over a bust of
Che Guevara Ernesto Che Guevara (; 14 June 1928The date of birth recorded on /upload.wikimedia.org/wikipedia/commons/7/78/Ernesto_Guevara_Acta_de_Nacimiento.jpg his birth certificatewas 14 June 1928, although one tertiary source, (Julia Constenla, quot ...
. In the image, Maddox is wearing a
beret A beret ( or ; ; eu, txapela, ) is a soft, round, flat-crowned cap, usually of woven, hand-knitted wool, crocheted cotton, wool felt, or acrylic fibre. Mass production of berets began in 19th century France and Spain, and the beret rema ...
emblazoned with the
Jolly Roger Jolly Roger is the traditional English name for the flags flown to identify a pirate ship preceding or during an attack, during the early 18th century (the later part of the Golden Age of Piracy). The flag most commonly identified as the Jolly ...
, and an eye patch. Maddox uses this image as a parody of the revolutionary icon. Maddox says that Che Guevara is remembered as "Che the revolutionary", not "Che the pinko",Maddox
"The Best Page in the Universe: FAQ"
/ref> and claims to be neither
socialist Socialism is a left-wing economic philosophy and movement encompassing a range of economic systems characterized by the dominance of social ownership of the means of production as opposed to private ownership. As a term, it describes the ...
nor communist. Instead, he often proclaims himself to be a pirate, and typically portrays himself as such in his articles and artwork. Maddox has compared reading black text on a white background to "staring at a light bulb". The site uses large, light-colored text on a black background to, in the stated opinion of Maddox, reduce strain on the eyes. The site contains advertisements only for itself: it sells merchandise, such as stickers and apparel, that bear phrases from its articles. Maddox chose to not use advertisements because he thought they could end up censoring him by dropping ads. Many of Maddox's articles include
Microsoft Paint Microsoft Paint is a simple raster graphics editor that has been included with all versions of Microsoft Windows. The program opens and saves files in Windows bitmap (BMP), JPEG, GIF, PNG, and single-page TIFF formats. The program can be in c ...
illustrations, with touch-up done in Adobe Photoshop. Images include elderly people being fired into the
Sun The Sun is the star at the center of the Solar System. It is a nearly perfect ball of hot plasma, heated to incandescence by nuclear fusion reactions in its core. The Sun radiates this energy mainly as light, ultraviolet, and infrared radi ...
, hippies being killed, and Maddox's
testicles A testicle or testis (plural testes) is the male reproductive gland or gonad in all bilaterians, including humans. It is homologous to the female ovary. The functions of the testes are to produce both sperm and androgens, primarily testostero ...
drawn larger than basketballs. Maddox maintains a section in which he criticizes hate mail his website has generated. When posting his replies he breaks the e-mail down and ridicules points which use
fallacious A fallacy is the use of invalid or otherwise faulty reasoning, or "wrong moves," in the construction of an argument which may appear stronger than it really is if the fallacy is not spotted. The term in the Western intellectual tradition was intr ...
logic Logic is the study of correct reasoning. It includes both formal and informal logic. Formal logic is the science of deductively valid inferences or of logical truths. It is a formal science investigating how conclusions follow from premise ...
and also corrects grammatical or orthographical errors. The site contains several "hidden pages", many of which are unfinished works or first drafts of articles that were moved around."Maddox Addicts :: Secrets"
Maddox Addicts


References


External links

* {{DEFAULTSORT:Best Page In The Universe, The Internet properties established in 1997 American comedy websites Internet memes