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Jacques Berthomeau (1948-2022) was a
Berthomeau headed a committee that called for French winemakers to meet the
Wine war: Savvy New World marketers are devastating the French wine industry
Living people French civil servants 1948 births {{wine-bio-stub
Jacques Berthomeau (1948-2022) was a wine
Wine is an alcoholic drink typically made from fermented grapes. Yeast consumes the sugar in the grapes and converts it to ethanol and carbon dioxide, releasing heat in the process. Different varieties of grapes and strains of yeasts are m ...
consultant commissioned by the French Ministry of Agriculture to prepare a report in 2001, now known as The Berthomeau Report, to "establish the goals and means to be deployed in terms of people, regulations and finance for a winning strategy for French wine
French wine is produced all throughout France, in quantities between 50 and 60 million hectolitres per year, or 7–8 billion bottles. France is one of the largest wine producers in the world, along with Italian, Spanish, and America ...
as we approach the year 2010".Winemakers in our own appellationsBerthomeau headed a committee that called for French winemakers to meet the
globalization of wine
Globalization, or globalisation (Commonwealth English; see spelling differences), is the process of interaction and integration among people, companies, and governments worldwide. The term ''globalization'' first appeared in the early 20t ...
by adapting to new market demands, similar to those called for in Plan Bordeaux
Bordeaux wine ( oc, vin de Bordèu, french: vin de Bordeaux) is produced in the Bordeaux region of southwest France, around the city of Bordeaux, on the Garonne River. To the north of the city the Dordogne River joins the Garonne forming the ...
. The Berthomeau Report, like Plan Bordeaux, has met considerable organized opposition.
Jacques Berthomeau was the co-founder of the Les5duVin wine site. He died on Sunday 6 November 2022.
See also
*Bordeaux wine
Bordeaux wine ( oc, vin de Bordèu, french: vin de Bordeaux) is produced in the Bordeaux region of southwest France, around the city of Bordeaux, on the Garonne River. To the north of the city the Dordogne River joins the Garonne forming the ...
*Wine lake
The wine lake refers to a perceived overproduction of wine in the European Union, particularly around 2005–2007. The EU's Common Agricultural Policy contained a number of subsidies for wine producers, leading to a supply glut; this surplus forc ...
*List of wine personalities
Instead of common selection criteria for the entire list, notability of people involved should be checked against the description of each sector.
Sectors are arranged from cultivation through processing, starting from vineyards to consumption ad ...
References
External links
Wine war: Savvy New World marketers are devastating the French wine industry
Living people French civil servants 1948 births {{wine-bio-stub