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''The Beckham Experiment: How the World's Most Famous Athlete Tried to Conquer America'' is a non-fiction work by ''
Sports Illustrated ''Sports Illustrated'' (''SI'') is an American sports magazine first published in August 1954. Founded by Stuart Scheftel, it was the first magazine with circulation over one million to win the National Magazine Award for General Excellence twic ...
'' writer
Grant Wahl Grant Wahl (December 2, 1973 – December 10, 2022) was an American sports journalist and soccer analyst for CBS Sports, a senior writer for ''Sports Illustrated'' and a correspondent for Fox Sports, based in New York City. He was also the aut ...
. The book chronicles
David Beckham David Robert Joseph Beckham (; born 2 May 1975) is an English former professional footballer, the current president and co-owner of Inter Miami CF and co-owner of Salford City. Known for his range of passing, crossing ability and bending fr ...
's move to
Major League Soccer Major League Soccer (MLS) is a men's professional soccer league sanctioned by the United States Soccer Federation, which represents the sport's highest level in the United States. The league comprises 29 teams—26 in the U.S. and 3 in Canada ...
and his impact on American soccer.


Background

Wahl, a veteran football writer for ''Sports Illustrated'', was asked to cover David Beckham's move from
Real Madrid Real Madrid Club de Fútbol (, meaning ''Royal Madrid Football Club''), commonly referred to as Real Madrid, is a Spanish professional football club based in Madrid. Founded in 1902 as Madrid Football Club, the club has traditionally wor ...
to
Los Angeles Galaxy LA Galaxy, also known as the Los Angeles Galaxy, are an American professional soccer club based in the Los Angeles metropolitan area. The Galaxy competes in Major League Soccer (MLS), as a member of the Western Conference. The club began play ...
in 2007. He was granted one-on-one access to Beckham and his handlers. The original concept for the book was to follow Beckham and Galaxy, but due to his injuries the book was halted. Initially, Wahl approached Beckham's management about a potential book deal. However, Beckham's management gave Wahl the indication he would have to pay to write a book about the English midfielder. Wahl refused to pay for interviews and used his resources at Galaxy to obtain interview time with Beckham. Over a two-year period, Wahl interviewed Beckham after games as well as
Ruud Gullit Ruud Gullit (; born Rudi Dil; 1 September 1962) is a Dutch footballer and subsequent manager who played professionally in the 1980s and 1990s as a defender, midfielder or forward. He is widely regarded as one of the greatest players of all t ...
(Galaxy head coach from November 2007 until August 2008),
Landon Donovan Landon Timothy Donovan (born March 4, 1982) is an American former professional soccer player. Donovan is also the co-founder and vice-president of soccer operations for USL Championship side San Diego Loyal SC, and serves as strategic advisor fo ...
(Galaxy player), and
Alexi Lalas Panayotis Alexander "Alexi" Lalas ( el, Αλέξης Λάλας; born June 1, 1970) is an American retired soccer player who played mostly as a defender. Lalas is best known for his participation with the United States men's national soccer te ...
(Galaxy general manager at the time).


Summary

In January 2007, 31-year-old Beckham, one of the world's most famous football players, at the time playing with Real Madrid, shocked the sports world by signing a five-year contract with MLS team LA Galaxy, effective from the end of the
2006–07 La Liga The 2006–07 La Liga season, the 76th since its establishment, started on 27 August 2006 and finished on 17 June 2007. Real Madrid won La Liga on the better head-to-head against Barcelona in one of its most thrilling seasons to date. Celta de ...
season, which was in progress when the announcement was made. In addition to playing football, under the advisement of
talent manager A talent manager (also known as an artist manager, band manager or music manager) is an individual who guides the professional career of artists in the entertainment industry. The responsibility of the talent manager is to oversee the day-to-da ...
Simon Fuller Simon Fuller (born 17 May 1960) is a British entrepreneur, artist manager, and film and television producer renowned for nurturing and inspiring world class entertainment talent. He is the creator of the ''Idols'' TV format, including the UK s ...
and his company
19 Entertainment 19 Entertainment is a producer of entertainment properties for television with a focus on music. Founded by Simon Fuller in London in 1985, the company co-produced ''Pop Idol'' in the United Kingdom with Thames Television in 2001. The ''Idol serie ...
, Beckham set out to conquer the U.S. celebrity scene. At this time, Wahl was given unprecedented access to the English player, his inner circle, and team to promote his arrival to the league. To 19 Management's dismay, he would not relinquish control of his articles or methods of procuring information. As a result, he was able to give a behind-the-scenes account of Beckham's impact on LA Galaxy. Initially, Beckham had a great financial impact on LA Galaxy drawing sold out crowds, additional owners, additional sponsors, and an increase in sold merchandise. Behind the scenes, Beckham's management was seeking control over the team and league. Beckham's
designated player The Designated Player Rule, nicknamed the Beckham Rule, allows Major League Soccer franchises to sign up to three players that would be considered outside their salary cap (either by offering the player higher wages or by paying a transfer fee ...
status as well as his overall stature and celebrity enabled him to seek preferential treatment including the captaincy, his own parking spot right next to the dressing room, and his own hotel room on road trips. This preferential treatment along with Beckham's salary (much higher than that of his teammates) greatly affected the team. Ripping the captaincy out of Donovan's hands had heavy consequences. Both years when Beckham was captain, the team failed to make it to the MLS playoffs. The book also delves into larger issues such as the MLS's failing structure.


Reception

The book was released on July 14, 2009 in accordance with Beckham's return to LA Galaxy from his first loan spell at
A.C. Milan Associazione Calcio Milan (), commonly referred to as AC Milan or simply Milan, is a professional Association football, football club in Milan, Italy, founded in 1899. The club has spent its entire history, with the exception of the 1980–81 ...
. The book debuted at number 9 on the ''
New York Times ''The New York Times'' (''the Times'', ''NYT'', or the Gray Lady) is a daily newspaper based in New York City with a worldwide readership reported in 2020 to comprise a declining 840,000 paid print subscribers, and a growing 6 million paid d ...
'' Best Sellers List.


Reaction

The book was released just as Beckham returned to LA Galaxy from a loan spell with AC Milan in
Serie A The Serie A (), also called Serie A TIM for national sponsorship with TIM, is a professional league competition for football clubs located at the top of the Italian football league system and the winner is awarded the Scudetto and the Coppa ...
. The loan deal agreed in December 2008 had originally been scheduled to end in March 2009, so that Beckham could return to Los Angeles in time for the start of the
2009 MLS season The 2009 Major League Soccer season was the 14th season of Major League Soccer. The season began on March 19 and ended with MLS Cup 2009 on November 22 at Qwest Field in Seattle. Expansion team Seattle Sounders FC debuted as the league's 1 ...
, however, it was extended until the end of the
2008–09 Serie A The 2008–09 Serie A (known as the Serie A TIM for sponsorship reasons) was the 107th season of top-tier Italian football, the 77th in a round-robin tournament. It began on 30 August 2008 and ended on 31 May 2009, with the announcement of the ...
season. At this point, LA Galaxy along with the players were fed up with Beckham. The tension between Beckham and Donovan was high. Donovan had participated in the book and was very critical of Beckham, stating he was a bad teammate who took over the team but did not care about American soccer, MLS, or his teammates. Beckham retaliated by calling Donovan's statements unprofessional. The pair have since made up. Upon Beckham's return, LA Galaxy fans as well as MLS fans booed Beckham. Fans taunted Beckham with signs and chants.
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References

{{DEFAULTSORT:Beckham Experiment, The 2009 non-fiction books Association football books