''The Avenue'' is a Canadian reality-based web series starring YouTube personality

Gigi Gorgeous Gigi Loren Lazzarato Getty (born Gregory Allan Lazzarato; April 20, 1992), known professionally as Gigi Gorgeous Getty, is a Canadian YouTuber, socialite, actress, and model. In 2008, Lazzarato began uploading video blogs onto streaming platfo ...

. The series premiered on January 25, 2011 on ''The Avenue'' YouTube channel.

Background and release

The first season was distributed primarily on

Blip Blip may refer to: * Beta-lactamase inhibitor protein * Blip (website), a defunct web video platform * Blip.pl, a Polish social networking site * Blip, a message in the Apache Wave (formerly Google Wave) collaboration platform * Blip Festival, an ...

with the second season only on YouTube. Scott Fisher, Jacob Morris and Stéphane Paré serve as executive producers and were all in their second year of studying at Ryerson University (now Toronto Metropolitan University). The second season of The Avenue premiered in November 2012 with a larger concept. New characters had been added including Gregory's next door neighbor, Shannon. As well as his love interest, Jay. Aspiring fashion model, Jessica, did not return for a second season.

Controversy

The series received some negative press attention for the way it portrayed

Toronto Toronto ( ; or ) is the capital city of the Canadian province of Ontario. With a recorded population of 2,794,356 in 2021, it is the most populous city in Canada and the fourth most populous city in North America. The city is the ancho ...

, with

VICE A vice is a practice, behaviour, or habit generally considered immoral, sinful, criminal, rude, taboo, depraved, degrading, deviant or perverted in the associated society. In more minor usage, vice can refer to a fault, a negative character tra ...

writing: "This isn’t the first time that self-involved rich kids have used their assets to transform their over privileged lives into what they think is quality television."

References

{{DEFAULTSORT:Avenue (web series), The Toronto Metropolitan University Canadian non-fiction web series