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The Astor Theatre is a classic, single-screen revival movie theatre located in the inner
Melbourne Melbourne ( ; Boonwurrung/Woiwurrung: ''Narrm'' or ''Naarm'') is the capital and most populous city of the Australian state of Victoria, and the second-most populous city in both Australia and Oceania. Its name generally refers to a met ...
suburb of St Kilda, that has a long and illustrious history. The site at 1-3 Chapel Street was first used for public entertainment in 1913 when Thomas Alford established the Diamond Theatre, which shared the site with a confectioner and livery stables. Part vaudeville theatre and part cinema, in 1914 it was renamed the Rex before closing in 1917. By 1924 the site had been occupied by a motor garage.


History

In 1935 Alford sold the property to Frank O'Collins. After council approval was received in October, demolition of the site's original buildings commenced in December. Construction began shortly afterwards, O'Collins having commissioned architect Ron Morton Taylor (whose earlier work included involvement on the State Theatre) and construction firm Clements Langford. Work progressed rapidly and the new Astor Theatre was officially opened on 3 April 1936. The design of the theatre is in the
Art Deco Art Deco, short for the French ''Arts Décoratifs'', and sometimes just called Deco, is a style of visual arts, architecture, and product design, that first appeared in France in the 1910s (just before World War I), and flourished in the Unite ...
style typical of the time. Notably it was one of the last theatres in Melbourne to use the traditional two-level auditorium layout; the stall-and-circle arrangement falling out of favour for its cost during the post-war years. Originally it had a seating capacity of 1,673 people. The theatre has changed ownership several times, undergone redesign and survived
redevelopment Redevelopment is any new construction on a site that has pre-existing uses. It represents a process of land development uses to revitalize the physical, economic and social fabric of urban space. Description Variations on redevelopment include: ...
proposals to remain a
Melbourne Melbourne ( ; Boonwurrung/Woiwurrung: ''Narrm'' or ''Naarm'') is the capital and most populous city of the Australian state of Victoria, and the second-most populous city in both Australia and Oceania. Its name generally refers to a met ...
landmark venue. The Astor Theatre is listed on the
Victorian Heritage Register The Victorian Heritage Register (VHR) lists places deemed to be of cultural heritage significance to the State of Victoria, Australia. It has statutory weight under the Heritage Act 2017. The Minister for Planning is the responsible Minister. H ...
, under record number H1751.Building details on the Heritage Victoria website
/ref> It is also one of the rare contemporary theatres that consistently maintains the tradition of showing
Double feature The double feature is a motion picture industry phenomenon in which theatres would exhibit two films for the price of one, supplanting an earlier format in which one feature film and various short subject reels would be shown. Opera use Opera ho ...
screenings for the price of single films. In 1983, The Astor Theatre was leased by George Florence, who ran the business until early 2015. Florence developed the programming style of The Astor, and the format of its quarterly calendar of forthcoming films. In 2007 the nearby St Michael's Grammar school paid $3.8 million for it at auction, retaining Florence and his programming, using only occasionally. In August 2012, St Kilda businessman Ralph Taranto bought the Astor for an undisclosed sum believed to be less than the amount St Michael’s paid. He intended to leave the running of the cinema in the hands of Florence. When asked if his intention was to keep it as a single-screen cinema, Taranto's response was simple: ''Oh God yes. I wouldn't buy it otherwise.'' On 23 August 2014 it was announced that the Astor would close in early 2015, when
Palace Cinemas Palace Cinemas is the fifth largest major cinema chain in Australia, with various locations in CBD and inner suburban areas of most capital cities. Palace Cinemas currently comprises 24 cinemas with 180 screens and more than 550 staff. Its head o ...
agreed to become the new tenant with the intent to 'continue business largely as it is', according to ''
The Age ''The Age'' is a daily newspaper in Melbourne, Australia, that has been published since 1854. Owned and published by Nine Entertainment, ''The Age'' primarily serves Victoria (Australia), Victoria, but copies also sell in Tasmania, the Austral ...
''. Palace announced that the cinema will reopen as is in June 2015 after some minor renovations to the candy bar. The Astor is currently managed by Zak Hepburn.


References


External links

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Current location of ''The History Of The Astor Theatre''
{{DEFAULTSORT:Astor Theatre Art Deco architecture in Melbourne Cinemas in Melbourne Culture of Melbourne Organisations based in Melbourne 1936 establishments in Australia St Kilda, Victoria Buildings and structures in the City of Port Phillip Heritage-listed buildings in Melbourne