The Art of Shaving is a
United States
The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country primarily located in North America. It consists of 50 states, a federal district, five major unincorporated territorie ...
retail business of high-end men's shaving and skin care accessories. The first store was founded by Eric Malka and Myriam Zaoui in Manhattan in 1996.
The store was successful and opened a second shop on Madison Avenue. The brand developed a line of natural shaving products. The company grew to have stores in the United States, Canada, United Arab Emirates, Qatar, and Russia.
Procter & Gamble
The Procter & Gamble Company (P&G) is an American multinational consumer goods corporation headquartered in Cincinnati, Ohio, founded in 1837 by William Procter and James Gamble. It specializes in a wide range of personal health/consumer hea ...
purchased The Art of Shaving in 2009.
It was announced in January 2020 that parent company Procter & Gamble planned to close "most" stores due to a decline in mall traffic and changing consumer shopping habits
The Art of Shaving currently operates 2 stores in the United States (New York and Florida) and 6 stores globally (outside of the US).
The company entered a partnership with razor company
Gillette
Gillette is an American brand of safety razors and other personal care products including shaving supplies, owned by the multi-national corporation Procter & Gamble (P&G).
Based in Boston, Massachusetts, United States, it was owned by The Gil ...
with some The Art of Shaving franchises owned by Gillette.
References
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Procter & Gamble brands
Personal care brands
Male grooming brands