''The 100 Greatest TV Ads'' is a British TV entertainment programme that first aired on 29 April 2000 on

Channel 4 Channel 4 is a British free-to-air public broadcast television network operated by the state-owned enterprise, state-owned Channel Four Television Corporation. It began its transmission on 2 November 1982 and was established to provide a four ...

. It is part of the channel's '' 100 Greatest'' strand of programmes, and was presented by

Graham Norton Graham William Walker (born 4 April 1963), better known by his stage name Graham Norton, is an Irish actor, author, comedian, commentator, and presenter. Well known for his work in the UK, he is a five-time BAFTA TV Award winner for his comedy ...

. The programme counted down the 100 greatest ever television adverts shown on British television since the launch of commercial broadcasting in 1955. A public poll was conducted on both the Channel 4 website and ''

The Sunday Times ''The Sunday Times'' is a British newspaper whose circulation makes it the largest in Britain's quality press market category. It was founded in 1821 as ''The New Observer''. It is published by Times Newspapers Ltd, a subsidiary of News UK, whi ...

'' newspaper to determine the outcome of the result. In addition to the programme showing the top 100 adverts, it also featured contributions from special guests and those who worked behind the scenes on the adverts. There were also two feature contributions in the programme, one from

Peter Kay Peter John Kay (born 2 July 1973) is an English actor, comedy writer and stand-up comedian. He has written, produced and acted in several television and film projects, and has written three books. Born and brought up in Bolton, Kay studied ...

looking at some of the most obscure adverts in history, and the other showcased some classic international adverts with

Gail Porter Gail Porter (born 23 March 1971) is a Scottish television personality, former model and actress. She started her television career in children's TV, before branching out into modelling and presenting mainstream TV. In the 1990s, she famously po ...

Top 100

Great Ads of the 21st Century

Since its original broadcast, the programme has been repeated numerous times on both Channel 4 and E4. On its first two reruns — in both 2003 and 2004 — additional inserts were added that showed some adverts that were not part of the original vote in 2000. These were, in order of appearance: *

Reebok Reebok International Limited () is an American fitness footwear and clothing manufacturer that is a part of Authentic Brands Group. It was established in England in 1958 as a companion company to J.W. Foster and Sons, a sporting goods company ...

- Belly's Gonna Get You *

John West Foods John West Foods is a United Kingdom-based seafood marketing company established in 1857, and currently owned by Thai Union Group of Thailand. The company produces canned salmon and tuna, as well as mackerel, sardine, herring, brisling, anchovi ...

- Bear Fight (not included in the 2004 re-run) *

Adidas Adidas AG (; stylized as adidas since 1949) is a German multinational corporation, founded and headquartered in Herzogenaurach, Bavaria, that designs and manufactures shoes, clothing and accessories. It is the largest sportswear manufactur ...

David Beckham David Robert Joseph Beckham (; born 2 May 1975) is an English former professional footballer, the current president and co-owner of Inter Miami CF and co-owner of Salford City. Known for his range of passing, crossing ability and bending fr ...

Jonny Wilkinson Jonathan Peter Wilkinson, Commander of the Order of the British Empire, CBE (born 25 May 1979) is an English former rugby union player. A Fly-half (rugby union), fly-half, he played for Newcastle Falcons and RC Toulonnais, Toulon and represente ...

(only included in the 2004 re-run) *Metz - Judderman *

Bacardi Breezer Bacardi Breezer is an alcoholic fruit-flavoured drink made by Bacardi that comes in a variety of fruit flavours: lemon, peach, lychee, pineapple, apple, ruby grapefruit, lime, orange, blackberry, watermelon, cranberry, coconut, raspberry, blueb ...

- Tomcat *

John Smith's John Smith's Brewery in Tadcaster, North Yorkshire, England, produces beers including John Smith's, the highest selling bitter in the United Kingdom since the mid-1990s. The majority of John Smith's sales are of the nitrogenated Extra Smooth ...

- Diving * Monster.co.uk - Beware Of The Voices (not included in the 2004 re-run) *

Lynx A lynx is a type of wild cat. Lynx may also refer to: Astronomy * Lynx (constellation) * Lynx (Chinese astronomy) * Lynx X-ray Observatory, a NASA-funded mission concept for a next-generation X-ray space observatory Places Canada * Lynx, Ontar ...

Pulse - Make Luv (only included in the 2004 re-run) *

Microsoft Microsoft Corporation is an American multinational technology corporation producing computer software, consumer electronics, personal computers, and related services headquartered at the Microsoft Redmond campus located in Redmond, Washing ...

Xbox Xbox is a video gaming brand created and owned by Microsoft. The brand consists of five video game consoles, as well as applications (games), streaming services, an online service by the name of Xbox network, and the development arm by the na ...

- Life Is Short, Play More

References

{{DEFAULTSORT:100 Greatest TV Ads, The 2000s British television series British television specials Channel 4 original programming English-language television shows Top television lists British television-related lists Channel 4 documentary series

Top 100

Great Ads of the 21st Century

See also

References