''TheFeature.com'' was an online magazine and community dedicated to covering the technological, cultural and business evolution of the mobile Internet and the wider mobile telecommunications industry. Sponsored by

Nokia Nokia Corporation (natively Nokia Oyj, referred to as Nokia) is a Finnish multinational corporation, multinational telecommunications industry, telecommunications, technology company, information technology, and consumer electronics corporatio ...

, it was launched in August 2000 and continued through June 2005. Over the years, TheFeature became known for seeding innovative ideas in the nascent mobile Internet industry. Its impressive cadre of authors included

Howard Rheingold Howard Rheingold (born 1947) is an American critic, writer, and teacher, known for his specialties on the cultural, social and political implications of modern communication media such as the Internet, mobile telephony and virtual communities (a t ...

Douglas Rushkoff Douglas Mark Rushkoff (born February 18, 1961) is an American media theorist, writer, columnist, lecturer, graphic novelist, and documentarian. He is best known for his association with the early cyberpunk culture and his advocacy of open sourc ...

Mark Frauenfelder Mark Frauenfelder (born November 22, 1960) is a blogger, illustrator, and journalist. He was editor-in-chief of the magazine ''MAKE'' and is co-owner of the collaborative weblog ''Boing Boing''. Along with his wife, Carla Sinclair, he founded the ...

David Pescovitz David Pescovitz is partner and co-editor of Boing Boing, a technology and culture Web magazine. In 2018 Grammy Awards, 2018 he won a Grammy Award for Best Boxed or Special Limited Edition Package for co-producing ''The Voyager Golden Record, Voya ...

Justin Hall Justin Hall (born December 16, 1974 in Chicago, Illinois) is an American journalist and entrepreneur, best known as a pioneer blogger. Biography Born in Chicago, Hall graduated Francis W. Parker High School in 1993. In 1994, while a student ...

Kevin Werbach Kevin Werbach is an American academic, businessman and author. In 2002, he founded the Supernova Group, a technology analysis and consulting firm. Since 2004, Werbach is an Associate Professor of Legal Studies and Business Ethics at The Wharton Sch ...

, Carol Posthumus and Steve Wallage among others. TheFeature's editor-in-chief was Justin Ried, and its executive editors were Carlo Longino and Malathy Eskola. ''TheFeature'' was designed by

Razorfish Razorfish may refer to: Species Fish A common name used for three unrelated groups of fishes: * The genera ''Aeoliscus'', and ''Centriscus'', also known as shrimpfishes, in the family Centriscidae * The genus ''Xyrichtys'' of the family Labridae * ...

from 2000 until 2003. Sascha Höhne redesigned the site in 2004, and all subsequent iterations through 2005. ''TheFeature'' had the distinction of being nominated for two

Webby Awards The Webby Awards are awards for excellence on the Internet presented annually by the International Academy of Digital Arts and Sciences, a judging body composed of over two thousand industry experts and technology innovators. Categories include ...

in 2005, one in each of the Magazine and Telecommunications categories.

External links

TheFeature.com (via http://archive.org)
Defunct American websites Magazines established in 2000 Magazines disestablished in 2005 American technology news websites {{sci-mag-stub