the7stars is a media agency based in the

United Kingdom The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom (UK) or Britain, is a country in Europe, off the north-western coast of the continental mainland. It comprises England, Scotland, Wales and North ...

. Clients include

Iceland Iceland ( is, Ísland; ) is a Nordic island country in the North Atlantic Ocean and in the Arctic Ocean. Iceland is the most sparsely populated country in Europe. Iceland's capital and largest city is Reykjavík, which (along with its s ...

Warner Music Warner Music Group Corp. ( d.b.a. Warner Music Group, commonly abbreviated as WMG) is an American multinational entertainment and record label conglomerate headquartered in New York City. It is one of the " big three" recording companies and t ...

, Ladbrokes Coral Group,

Nintendo is a Japanese Multinational corporation, multinational video game company headquartered in Kyoto, Japan. It develops video games and video game consoles. Nintendo was founded in 1889 as by craftsman Fusajiro Yamauchi and originally produce ...

and

Suzuki is a Japan, Japanese multinational corporation headquartered in Minami-ku, Hamamatsu, Japan. Suzuki manufactures automobiles, motorcycles, All-terrain vehicle, all-terrain vehicles (ATVs), outboard motor, outboard marine engines, wheelchairs ...

. In 2017,

Campaign Magazine ''Campaign'' is a global business magazine covering advertising, media, marketing and commercial creativity. Headquartered in the UK, it also has editions in the US, Asia-Pacific, India, the Middle East and Turkey. ''Campaign'' is published by H ...

ranked the7stars the 12th biggest media agency in Britain.

History

the7stars was established in 2005, by Jenny Biggam, Mark Jarvis, and Colin Mills, along with a group of senior management from media agency

Carat UK Dentsu International (previously Dentsu Aegis Network) is a multinational media and digital marketing communications company headquartered in London, United Kingdom, and a wholly owned subsidiary of the Japanese advertising and public relation ...

, who founded the organisation to compete with independent media agencies. The marketplace had been slow to develop due to prohibitively high start-up costs; the funding required for the creation of the agency came from private individuals, rather than from "venture capitalists or a media network", making the7stars the first planning agency to launch since Christine Walker set up Walker Media in 1997". In 2009, the7stars conducted research on the effect the global

economic downturn In economics, a recession is a business cycle contraction when there is a general decline in economic activity. Recessions generally occur when there is a widespread drop in spending (an adverse demand shock). This may be triggered by various ...

had on

media consumption Media consumption or media diet is the sum of information and entertainment media taken in by an individual or group. It includes activities such as interacting with new media, reading books and magazines, watching television and film, and listeni ...

in the UK. It was reported that older consumers had stated that, if prices increased, 46 percent would stop buying newspapers. There was also an overall increase in expectation for media such as newspapers to be free and freely available. In August 2016, Bauer Media appointed the7stars as media agency.

Clients

Since starting out with a focus on music labels, the7stars has grown to cover a variety of sectors including retail, charity, technology, finance, gaming and gambling. Clients now include

Save the Children The Save the Children Fund, commonly known as Save the Children, is an international non-governmental organization established in the United Kingdom in 1919 to improve the lives of children through better education, health care, and economic ...

HMV Sunrise Records and Entertainment, trading as HMV (for His Master's Voice), is a British music and entertainment retailer, currently operating exclusively in the United Kingdom. The first HMV-branded store was opened by the Gramophone Company ...

and

amongst others.

Awards

In 2015, the7stars won both Campaign and Media Week's 'Media Agency of the Year' award. In 2016, they placed 4th on ''

The Sunday Times ''The Sunday Times'' is a British newspaper whose circulation makes it the largest in Britain's quality press market category. It was founded in 1821 as ''The New Observer''. It is published by Times Newspapers Ltd, a subsidiary of News UK, whi ...

'100 Best Small Companies to Work For'.

References

{{DEFAULTSORT:7stars Advertising agencies of the United Kingdom Mass media companies of the United Kingdom Marketing companies established in 2005