"That Golden Rule" is the second single to be taken from Scottish

alternative rock Alternative rock, or alt-rock, is a category of rock music that emerged from the independent music underground of the 1970s and became widely popular in the 1990s. "Alternative" refers to the genre's distinction from Popular culture, mainstre ...

trio Biffy Clyro's fifth studio album, '' Only Revolutions'', released on 23 August 2009. The band describe the song as a mixture of prog and

stoner rock Stoner rock, also known as stoner metal or stoner doom, is a rock music fusion genre that combines elements of doom metal with psychedelic rock and acid rock. The genre emerged during the early 1990s and was pioneered foremost by Kyuss and Sleep. ...

, citing that " t'slike

Kyuss Kyuss ( ) was an American rock band, formed in Palm Desert, California, in 1987. The band disbanded in 1995, and since then, members of Kyuss have gone on to form or play in several notable bands including Queens of the Stone Age, Fu Manchu, D ...

and

Tool A tool is an object that can extend an individual's ability to modify features of the surrounding environment or help them accomplish a particular task. Although many animals use simple tools, only human beings, whose use of stone tools dates ba ...

playing with some Scottish freaks screaming over the top of it". It received its first radio play in early July 2009, on

Zane Lowe Alexander Zane Reid Lowe (born 7 August 1973) is a New Zealand radio DJ, live DJ, record producer, and television presenter. After an early career in music creation, production and DJing, he moved to the UK in 1997. He came to prominence thro ...

's Hottest Record in the World slot on Radio 1. The single debuted at number 10 on the

UK Singles Chart The UK Singles Chart (currently titled Official Singles Chart, with the upper section more commonly known as the Official UK Top 40) is compiled by the Official Charts Company (OCC), on behalf of the British record industry, listing the top-s ...

on 30 August 2009, as well as number one on the

Scottish Singles Chart The Scottish Albums Chart is a chart compiled by the Official Charts Company (OCC) which is based on how physical and digital sales towards the UK Albums Chart fare in Scotland. The official singles chart for Scotland, the Scottish Singles Chart, ...

, making the song the band's fourth and most recent number-one single on that chart. The song was used by

Sky Sports Sky Sports is a group of British subscription sports channels operated by the satellite pay television company Sky Group (a division of Comcast), and is the dominant subscription television sports brand in the United Kingdom and Ireland. It ...

in its coverage of

Super League The Super League (officially known as the Betfred Super League due to sponsorship from Betfred and legally known as Super League Europe), is the top-level of the British rugby league system. At present the league consists of twelve teams, of wh ...

from 2011 to 2013.

Music video

The video for That Golden Rule was shot in Chiswick House, West London. It was released on NME's official website on 22 July 2009. The video received heavy airplay on British rock television stations

Scuzz Scuzz was a British 24-hour rock and metal music television channel owned and operated by Sony Pictures Television. It was launched on 17 April 2003 and went on to be the highest-rated rock TV station on the Sky satellite platform, available i ...

and

Kerrang! TV Kerrang! TV is a British music television channel owned by Channel Four Television Corporation, with permission to use the ''Kerrang!'' brand from Bauer. It is currently the only music channel in the United Kingdom that is dedicated to rock musi ...

and has been A-listed by

BBC Radio 1 BBC Radio 1 is a British national radio station owned and operated by the BBC. It specialises in modern popular music and current chart hits throughout the day. The station provides alternative genres at night, including electronica, dance, ...

Artwork

Storm Thorgerson Storm Elvin Thorgerson (28 February 1944 – 18 April 2013) was an English graphic designer and music video director. He is best known for closely working with the group Pink Floyd through most of their career, and also created album or other a ...

's artwork for the single references the band's previous studio album, ''

Puzzle A puzzle is a game, Problem solving, problem, or toy that tests a person's ingenuity or knowledge. In a puzzle, the solver is expected to put pieces together (Disentanglement puzzle, or take them apart) in a logical way, in order to arrive at th ...

'', with a missing

jigsaw Jigsaw may refer to: * Jigsaw (tool), a tool used for cutting arbitrary curves * Jigsaw puzzle, a tiling puzzle that requires the assembly of interlocking pieces Arts and media Comics * Jigsaw (Marvel Comics), a supervillain and arch-enemy of ...

piece resting in front of a sailor. The other man, sailing into the distance, appears to have a jigsaw shaped hole in his side – it is likely that this represents the man depicted on the front cover of ''Puzzle''. Thorgerson later confirmed this on his official website, stating:

Track listing

CD single 14FLR38CD #"That Golden Rule" #"Prey Hey" 7" Picture Vinyl 14FLR38 #"That Golden Rule" #"Eye Lids" 7" Orange Vinyl 14FLR38X #"That Golden Rule" #"Time Jazz" iTunes Digital EP #"That Golden Rule" #"Prey Hey" #"Eye Lids" #"Time Jazz"

Charts

References

{{Authority control Biffy Clyro songs Song recordings produced by Garth Richardson 2009 singles 2009 songs 14th Floor Records singles Songs written by Simon Neil Number-one singles in Scotland