''That's Why'' is the fifth studio album by American

country music Country (also called country and western) is a popular music, music genre originating in the southern regions of the United States, both the American South and American southwest, the Southwest. First produced in the 1920s, country music is p ...

artist

Craig Morgan Craig Morgan Greer (born July 17, 1964) is an American country music artist. Morgan began his musical career in 2000 on Atlantic Records, releasing his self-titled debut album for that label before the closure of its Nashville division in 20 ...

. It was released on October 21, 2008 by

BNA Records BNA Records, formerly known as BNA Entertainment, was a label group that shared ties with Arista Nashville and RCA Nashville from parent company Sony Music Nashville, which itself is a subsidiary of Sony Music Entertainment. Based in Nashville, ...

(see 2008 in country music) after his departure from

Broken Bow Records BBR Music Group (formerly Broken Bow Records) is an American record label based in Nashville. Founded in July 1999 by Benny Brown, the label specializes in country music. The label's executive vice president is Jon Loba. Craig Morgan had the f ...

earlier that same year. As with his first two Broken Bow albums — 2003's '' I Love It'' and 2005's '' My Kind of Livin''' — Morgan co-produced the album with Phil O'Donnell. They co-wrote the lead-off single "Love Remembers", which became Morgan's sixth Top Ten hit on the

Hot Country Songs Hot Country Songs is a chart published weekly by ''Billboard'' magazine in the United States. This 50-position chart lists the most popular country music songs, calculated weekly by collecting airplay data along with digital sales and streaming. ...

charts in November 2008. Following this song was "God Must Really Love Me", which became his first single to miss the Top 20 since "Look At Us", which peaked at number 27 in 2004. A May 21, 2009, reissue replaced two songs with new songs, including "Bonfire", which was released that month as the third single. As of September 18, 2010, the album has sold 60,868 copies in the U.S.

Content

On May 26, 2009, ''That's Why'' was re-issued with the new tracks "Bonfire" and "This Ain't Nothin'", which replaced "Every Red Light" and "Summer Sundown." Morgan wrote "Bonfire" with former

Lyric Street Records Lyric Street Records was the Disney Music Group's country music record label, founded in 1997 by Randy Goodman. The label had its first successes in 1998 with singles by Lari White and Aaron Tippin, both formerly of RCA Records. Other artists w ...

artist Kevin Denney, as well as Mike Rogers and Tom Botkin. Released in May as the third single, it debuted at number 55 on the chart week of June 6, 2009. The song became Morgan's third top 5 hit, peaking at number 4.

Reception

Stephen Thomas Erlewine Stephen Thomas Erlewine (; born June 18, 1973) is an American music critic and former senior editor for the online music database AllMusic. He is the author of multiple artist biographies and record reviews for AllMusic, as well as a freelance ...

, reviewing the album for

Allmusic AllMusic (previously known as All-Music Guide and AMG) is an American online database, online music database. It catalogs more than three million album entries and 30 million tracks, as well as information on Musical artist, musicians and Mus ...

, gave it three stars out of five. He said that the production and lyrics were largely uninspired, and that most of the songs were mid-tempo in nature, but added that Morgan's "cured country croon" kept the material from sounding too much like pop music. Jessica Phillips of ''

Country Standard Time ''Country Standard Time'' is a website dedicated to country music and related genres including Americana, bluegrass and rockabilly. It provides news and musical reviews pertaining to the genre. It was established in 1993 by Jeffrey B. Remz as ...

'' gave a more favorable review. Although she said that his lyrics tended towards commonplace country topics such as "patriotism, family, southern pride, faith, and love", she said that the songs were "simple but profoundly observant" and that Morgan's voice recalled

Randy Travis Randy Bruce Traywick (born May 4, 1959), known professionally as Randy Travis, is an American country and gospel music singer and songwriter, as well as a film and television actor. Active since 1979, he has recorded over 20 studio albums and ...

. Phillips cited "Lookin' Back with You" as one of the strongest lyrics that Morgan had written, and noted his "almost-

power ballad A sentimental ballad is an emotional style of music that often deals with romantic and intimate relationships, and to a lesser extent, loneliness, death, war, drug abuse, politics and religion, usually in a poignant but solemn manner. Balla ...

" performance on "Love Remembers". ''

USA Today ''USA Today'' (often stylized in all caps) is an American daily middle-market newspaper and news broadcasting company. Founded by Al Neuharth in 1980 and launched on September 14, 1982, the newspaper operates from Gannett's corporate headq ...

'' gave the album two and a half stars and wrote, ''"Everyday life makes for tricky subject matter -- the best songs come alive when he gets the details just right; otherwise, they just rhyme."''"Listen Up." USA Today n.d.: Academic Search Complete. EBSCO. Web. June 15, 2011.

Track listing

Personnel

Eddie Bayers Eddie Bayers (born January 28, 1949) is an American session drummer who has played on 300 gold and platinum albums. He received the Academy of Country Music 'Drummer of the Year Award' for fourteen years, has three times won the Nashville Music ...

drums The drum is a member of the percussion instrument, percussion group of musical instruments. In the Hornbostel–Sachs classification system, it is a membranophones, membranophone. Drums consist of at least one Acoustic membrane, membrane, c ...

*Jim "Moose" Brown-

clavinet The Clavinet is an electric clavichord invented by Ernst Zacharias and manufactured by the Hohner company of Trossingen, West Germany, from 1964 to 1982. The instrument produces sounds with rubber pads, each matching one of the keys and respond ...

organ Organ and organs may refer to: Biology * Organ (biology), a group of tissues organized to serve a common function * Organ system, a collection of organs that function together to carry out specific functions within the body. Musical instruments ...

piano A piano is a keyboard instrument that produces sound when its keys are depressed, activating an Action (music), action mechanism where hammers strike String (music), strings. Modern pianos have a row of 88 black and white keys, tuned to a c ...

* Melodie Crittenden- background vocals *Eric Darken-

percussion A percussion instrument is a musical instrument that is sounded by being struck or scraped by a percussion mallet, beater including attached or enclosed beaters or Rattle (percussion beater), rattles struck, scraped or rubbed by hand or ...

Shannon Forrest Shannon Forrest (born August 22, 1973, in Easley, South Carolina) is an American drummer and percussionist known primarily for his session work. As a session drummer, he has contributed to the work of many well-known artists, and he is also a p ...

- drums *Kevin "Swine" Grantt-

bass guitar The bass guitar (), also known as the electric bass guitar, electric bass, or simply the bass, is the lowest-pitched member of the guitar family. It is similar in appearance and construction to an Electric guitar, electric but with a longer nec ...

*Alexandra Greer- background vocals *Vicki Hampton- background vocals *Kirk "Jelly Roll" Johnson-

harmonica The harmonica, also known as a French harp or mouth organ, is a free reed wind instrument used worldwide in many musical genres, notably in blues, American folk music, classical music, jazz, country, and rock. The many types of harmonica incl ...

*Mike Johnson-

dobro Dobro () is an American brand of resonator guitars owned by Gibson and manufactured by its subsidiary Epiphone. The term "dobro" is also used as a generic term for any wood-bodied, single-cone resonator guitar. The Dobro was originally a gui ...

steel guitar A steel guitar () is any guitar played while moving a steel bar or similar hard object against plucked strings. The bar itself is called a "steel" and is the source of the name "steel guitar". The instrument differs from a conventional guitar i ...

*Charlie Judge- piano *Jeff King-

electric guitar An electric guitar is a guitar that requires external electric Guitar amplifier, sound amplification in order to be heard at typical performance volumes, unlike a standard acoustic guitar. It uses one or more pickup (music technology), pickups ...

*Andy Leftwich-

fiddle A fiddle is a Bow (music), bowed String instrument, string musical instrument, most often a violin or a bass. It is a colloquial term for the violin, used by players in all genres, including European classical music, classical music. Althou ...

mandolin A mandolin (, ; literally "small mandola") is a Chordophone, stringed musical instrument in the lute family and is generally Plucked string instrument, plucked with a plectrum, pick. It most commonly has four Course (music), courses of doubled St ...

- lead vocals *Phil O'Donnell- electric guitar, background vocals *Angela Primm- background vocals *Russell Terrell- choir arrangements, background vocals * John Willis-

banjo The banjo is a stringed instrument with a thin membrane stretched over a frame or cavity to form a resonator. The membrane is typically circular, and in modern forms is usually made of plastic, where early membranes were made of animal skin. ...

acoustic guitar An acoustic guitar is a musical instrument in the string family. When a string is plucked, its vibration is transmitted from the bridge, resonating throughout the top of the guitar. It is also transmitted to the side and back of the instrument, ...

Chart performance

Album

Singles

References

{{Authority control 2008 albums Craig Morgan albums BNA Records albums Cracker Barrel albums