Texize Chemical Company or simply Texize, is a chemical company incorporated in the 1945 which sold industrial cleaners to
textile mills
Textile Manufacturing or Textile Engineering is a major industry. It is largely based on the conversion of fibre into yarn, then yarn into fabric. These are then dyed or printed, fabricated into cloth which is then converted into useful goods s ...
, hence the name "Texize." It was also one of the first accounts of
Henderson Advertising Agency, founded by
James M. Henderson
James Marvin Henderson (March 28, 1921 – October 31, 1995) was the founder of the Henderson Agency.
Henderson founded the eponymous agency in 1946. The agency was described by ''The New York Times'' as "one of the bigger agencies in the South ...
in 1946 in
Greenville, South Carolina
Greenville (; locally ) is a city in and the seat of Greenville County, South Carolina, United States. With a population of 70,720 at the 2020 census, it is the sixth-largest city in the state. Greenville is located approximately halfway be ...
.
It was Henderson who persuaded Texize's founder, W. J. "Jack" Greer,
to market the company's products for household use. Texize's product line included
Janitor In a Drum,
Glass Plus
Glass Plus is a glass and multi-surface cleaner.
Information
Glass Plus is currently manufactured by Reckitt Benckiser, who purchased the brand from S. C. Johnson. SC Johnson had purchased it from Dow Chemical. Dow Chemical acquired it through ...
,
Fantastik
Fantastik is an American trademarked brand of cleaning products produced by S. C. Johnson & Son. The company acquired ''Fantastik'' as part of a package of products acquired in 1998. These products include: Antibacterial Heavy Duty, Bleach, A ...
, Spray 'N Wash, Vivid color safe bleach and many others. Its consumer line was acquired by
Dow Chemical Company
The Dow Chemical Company, officially Dow Inc., is an American multinational chemical corporation headquartered in Midland, Michigan, United States. The company is among the three largest chemical producers in the world.
Dow manufactures plastic ...
in 1986;
Texize still markets to industrial clients.
SC Johnson
S. C. Johnson & Son, Inc. (commonly referred to as S. C. Johnson) is an American multinational, privately held manufacturer of household cleaning supplies and other consumer chemicals based in Racine, Wisconsin. In 2017, S. C. Joh ...
later bought some of these brands from Dow, and
Reckitt Benckiser
Reckitt Benckiser Group plc, trading as Reckitt, is a British multinational consumer goods company headquartered in Slough, England. It is a producer of health, hygiene and nutrition products. The company was formed in March 1999 by the merg ...
in turn purchased Glass Plus, and Spray 'N Wash and still produces it.
History
Greer sold his company to Norwich Pharmacal Co. in 1967; that company "was acquired and became Morton Norwich Products Inc."
[ Morton Norwich sold the consumer products division of Texize to Dow in 1986.][
]
References
External links
Texize
- Official Website
at South Carolina Business Hall of Fame
Chemical companies of the United States
Companies based in South Carolina
1945 establishments in the United States
{{chemical-company-stub