Terrie Pickerill is a Democratic

political strategist Political consulting is a form of consulting that consists primarily of advising and assisting political campaigns. Although the most important role of political consultants is arguably the development and production of mass media (largely tele ...

and co-founder and managing partner of SnyderPickerill Media Group, a Chicago-based media firm specializing in the production of political television advertising for state and national political campaigns and candidates.

Career

Pickerill began her career as a coordinator for the Netsch for Governor campaign in 1994, where she recruited and managed volunteers and helped create and implement the statewide field program. She then worked for the Illinois Comptroller’s office, where she created a comprehensive database for the state’s 7,246 local governments and a paperless filing system, the basis for a system still in use. Prior to founding SP Media Group with fellow political consultant Ken Snyder, Pickerill was Senior Vice President at

AKPD Message and Media AKPD Message and Media is an American political and media consulting firm catering to Democratic candidates and related causes. Formerly Axelrod and Associates, it is named after its four original partners: David Axelrod, John Kupper, David Plou ...

(formerly

Axelrod Axelrod or Akselrod (variant: Axelrad, meaning "axle wheel") is a surname. Notable people with the surname include: * Albert Axelrod (1921–2004), American Olympic medalist foil fencer * Barry Axelrod (born 1946), American sports agent * Beth Axel ...

and Associates), where she had a leading role in some of the most important political campaigns of her generation, including the election of president

Barack Obama Barack Hussein Obama II ( ; born August 4, 1961) is an American politician who served as the 44th president of the United States from 2009 to 2017. A member of the Democratic Party, Obama was the first African-American president of the U ...

. In 2001, Terrie was chosen as a member of the inaugural class of the Illinois Women’s Institute for Leadership, a program that trains and encourages women to run for office. Pickerill and Snyder founded SP Media Group in July 2010. They met while working for David Axelrod on John Schmidt's unsuccessful 1997 gubernatorial campaign, and both cite him as a mentor. Pickerill says Axelrod taught her how to tell a story in a 30-second ad, and the importance of "not being too slick" with ads. Snyder's commercials for Cook County State's Attorney

Anita Alvarez Anita M. Alvarez (born January 16, 1960) is the former State's Attorney for Cook County, Illinois, United States. Alvarez was the first Hispanic woman elected to this position, after being the first Latina to win the Democratic nomination for ...

were deemed "brilliant" by the Reader's Mick Dumke, and a reason Alvarez, a political unknown, was able to win her race in 2008.

Personal life

Pickerill resides in Illinois, with her husband and two children.

References

{{DEFAULTSORT:Pickerill, Terrie Year of birth missing (living people) Living people People from Oak Park, Illinois Illinois Democrats