Tequilero de Primera is a certification bestowed upon someone who has completed an approved seminar on

tequila Tequila (; ) is a liquor, distilled beverage made from the Agave tequilana, blue agave plant, primarily in the area surrounding the city of Tequila, Jalisco, Tequila northwest of Guadalajara, Jalisco, Guadalajara, and in the Jaliscan Highlands ...

and is therefore authorized to promote tequila from

Mexico Mexico (Spanish: México), officially the United Mexican States, is a country in the southern portion of North America. It is bordered to the north by the United States; to the south and west by the Pacific Ocean; to the southeast by Guatema ...

. Seminars and eventual certification can be obtained from the Western Mexican state of

Jalisco Jalisco (, , ; Nahuatl: Xalixco), officially the Free and Sovereign State of Jalisco ( es, Estado Libre y Soberano de Jalisco ; Nahuatl: Tlahtohcayotl Xalixco), is one of the 31 states which, along with Mexico City, comprise the 32 Federal En ...

. The term "tequilero" also refers to Mexicans who helped to smuggle alcohol into the United States during the Era of Prohibition from 1920 to 1933, a time when the

United States The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country primarily located in North America. It consists of 50 states, a federal district, five major unincorporated territorie ...

outlawed the sale, manufacture, and transportation of non-religious alcohol.A History of Los Tequileros http://www.laits.utexas.edu/jaime/cwp4/esg/tequilahistory.html

References

Tequila Spanish language Alcohol in Mexico {{marketing-stub