The TeleZapper is a device designed to reduce the number of
telemarketing
Telemarketing (sometimes known as inside sales, or telesales in the UK and Ireland) is a method of direct marketing in which a salesperson solicits prospective customers to buy products or services, either over the phone or through a subsequent f ...
-related phone calls a household receives by imitating the tone signal normally played by a phone company to indicate a line has been disconnected. The Telezapper was created by Privacy Technologies, Inc, a wholly owned subsidiary of Royal Appliance Mfg. Co.
Background
Telemarketing companies typically use
predictive dialer
A predictive dialer dials a list of telephone numbers and connects answered dials to people making calls, often referred to as agents. Predictive dialers use statistical algorithms to minimize the time that agents spend waiting between conversation ...
s to place many calls simultaneously. When the equipment detects that someone has answered one of the many calls it has made, it quickly transfers that call to an available agent. Unanswered calls, or numbers that are disconnected, are not transferred to agents and the call is terminated automatically.
In this way, the agent is spared the time of dialing a call and waiting for an answer, and can simply speak to waiting calls that have been already set up. Additionally, if a number is determined to be disconnected, the equipment will usually mark that number as such and will not dial it again or as often.
How it works
The TeleZapper is an appliance that plugs into a consumer telephone line. On detecting a ring and answer of any phone on the line, the Telezapper will immediately play a sequence of
Special information tones In telephony, a special information tone (SIT) is an in-band international standard call progress tone consisting of three rising tones indicating a call has failed. It usually precedes a recorded announcement describing the problem.BOC Notes on t ...
or "SIT": one of eight internationally standardized signals that indicate a call cannot be completed. Typically the "Intercept" or "IC" SIT is used, indicating the number called has been disconnected or changed.
By playing this tone signal on the line, a predictive dialer calling the household would hear it, assume the number was disconnected, terminate the call and likely mark the number as "disconnected" in its database.
This "tricking" of the telemarketer's equipment was effectively highlighted in marketing material for the TeleZapper as a way to get revenge on the "obnoxious telemarketers". The device is powered by a
CR2032 battery, which is not documented in the manual and is replaced by opening the unit.
Limitations of the TeleZapper
A predictive dialer merely checks for three conditions:
*A SIT signal, as described above,
*a short response, like "hello", in which case it puts the called person through to a salesperson, and
*a long response, such as an answering machine message, in which case it hangs up and re-queues the number to call back later or leaves a sales message.
Some telemarketing firms have turned off the SIT tone detector altogether in response to the TeleZapper trick, rendering it wholly ineffective.
Another limitation is that the device does not work well with
voice mail
A voicemail system (also known as voice message or voice bank) is a computer-based system that allows users and subscribers to exchange personal voice messages; to select and deliver voice information; and to process transactions relating to ind ...
systems. This is because voice mail reroutes the call from a physical line to the voice mail service without the phone ever picking up.
See also
* {{portal-inline, Telephones
External links
TeleZapper site(current)
TeleZapper site(archived)
The Official Site of the TeleZapper(archived)
Telemarketing
Telephony signals