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TNBC (or Teen NBC) was an American teen-oriented television programming block that aired on NBC from September 12, 1992, to September 28, 2002. The Saturday morning block featured live-action series – primarily in the form of scripted teen sitcoms – geared toward teenagers and young adults, the majority of which were produced by the network's in-house production units NBC Studios and NBC Enterprises.


History

As early as 1988, NBC had been openly contemplating replacing its Saturday morning programming block of children's cartoons with less expensive, in-house programming oriented towards older audiences, such as talk shows and travel-themed programs, due to increasing competition from weekday afternoon cartoons airing in
first-run syndication Broadcast syndication is the practice of leasing the right to broadcasting television shows and radio programs to multiple television stations and radio stations, without going through a broadcast network. It is common in the United States where ...
. The idea for a block specifically oriented towards a teenage demographic sprang from the popularity of the teen sitcom '' Saved by the Bell'', which centered on a group of six students attending the fictional Bayside High School in Pacific Palisades, Los Angeles. Debuting on the network's Saturday morning lineup in September 1989, ''Saved by the Bell'' was a re-imagining of the short-lived sitcom '' Good Morning, Miss Bliss'', which originated on The Disney Channel in 1988 (the predecessor series served as a starring vehicle for
Hayley Mills Hayley Catherine Rose Vivien Mills (born 18 April 1946) is an English actress. The daughter of Sir John Mills and Mary Hayley Bell, and younger sister of actress Juliet Mills, she began her acting career as a child and was hailed as a promising ...
, who unlike fellow series regulars Mark-Paul Gosselaar, Dennis Haskins, Lark Voorhies and Dustin Diamond, did not return for the retooled series). In 2000, '' Just Deal'' became the first TNBC scripted series not to be produced by Peter Engel since the short-lived 1993 series '' Running the Halls'', and the first series to be shot in a single-camera format. The following year, '' Sk8'' premiered on the block, lasting for one season before being canceled. Both ''Just Deal'' and ''Sk8'' were productions of
Thomas W. Lynch Thomas W. Lynch (born February 25, 1956 in Los Angeles, California) is an American television series creator and executive producer who is the head of his own production company, Tom Lynch Company (previously Lynch Entertainment which is owned b ...
, who had previously produced several hit teen dramas for Nickelodeon. By 2001, the block was suffering from declining viewership, particularly among its intended audience of teens; much of its audience by this point was from older viewers who had left their TV on after '' Weekend Today'' ended, and by its last season, the average age of a TNBC viewer was 41 years old. NBC shut down the program block in 2002, leasing out its children's programming to Discovery Kids in a brokered programming arrangement. NBC blamed TNBC's failure on the network's poor performance among younger viewers in its regular
prime time Prime time or the peak time is the block of broadcast programming taking place during the middle of the evening for a television show. It is mostly targeted towards adults (and sometimes families). It is used by the major television networks to ...
program lineup, leaving no opportunity to promote children's programming there; the network would have abandoned children's programming altogether if not for the E/I mandates.


Programming

* '' Saved by the Bell'' (1992–1993) * '' Double Up'' (1992) * '' California Dreams'' (1992–1996) * '' Name Your Adventure'' (1992–1995) * '' NBA Inside Stuff'' (1992–2002) * '' Brains & Brawn'' (1993) * '' Running the Halls'' (1993) * '' Saved by the Bell: The New Class'' (1993–2000) * '' Hang Time'' (1995–2000) * '' City Guys'' (1997–2001) * ''One World'' (1998–2001) * '' Just Deal'' (2000–2002) * '' Sk8'' (2001–2002)


References

{{DEFAULTSORT:TNBC National Broadcasting Company Television programming blocks in the United States