Teddy Long
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Theodore Robert Rufus Long (born September 15, 1947) is an American former
professional A professional is a member of a profession or any person who works in a specified professional activity. The term also describes the standards of education and training that prepare members of the profession with the particular knowledge and skil ...
referee A referee is an official, in a variety of sports and competition, responsible for enforcing the rules of the sport, including sportsmanship decisions such as ejection. The official tasked with this job may be known by a variety of other titl ...
and
manager Management (or managing) is the administration of an organization, whether it is a business, a nonprofit organization, or a government body. It is the art and science of managing resources of the business. Management includes the activities ...
known for his work for
WWE World Wrestling Entertainment, Inc., d/b/a as WWE, is an American professional wrestling promotion. A global integrated media and entertainment company, WWE has also branched out into other fields, including film, American football, and vario ...
and
WCW World Championship Wrestling, Inc. (WCW) was an American professional wrestling promotion founded by Ted Turner in 1988, after Turner Broadcasting System, through a subsidiary named Universal Wrestling Corporation, purchased the assets of Nationa ...
serving as an on-screen
authority figure In the fields of sociology and political science, authority is the legitimate power of a person or group over other people. In a civil state, ''authority'' is practiced in ways such a judicial branch or an executive branch of government.''The Ne ...
. Long began his career in the
National Wrestling Alliance The National Wrestling Alliance (NWA) is an American professional wrestling professional wrestling promotion, promotion and former professional wrestling governing body operated by its parent company Lightning One, Inc. Founded in 1948, the NWA ...
and made his WWE (then the World Wrestling Federation) debut in 1998 as a referee. He transitioned to be an on-screen manager in 2003 and later served as
general manager A general manager (GM) is an executive who has overall responsibility for managing both the revenue and cost elements of a company's income statement, known as profit & loss (P&L) responsibility. A general manager usually oversees most or all of ...
of
SmackDown ''WWE SmackDown'', also known as ''Friday Night SmackDown'' or simply ''SmackDown'', is an American professional wrestling television program produced by WWE that as of currently airs live every Friday at 8 p.m. ET on Fox. Fox Deportes sim ...
for two tenures lasting a combined six years as well as one stint as
ECW ECW may refer to: Professional wrestling * Extreme Championship Wrestling (originally Eastern Championship Wrestling), a professional wrestling promotion that operated from 1992 to 2001 * The Alliance (professional wrestling) (originally the WCW/E ...
general manager. In 2017, he was inducted into the
WWE Hall of Fame The WWE Hall of Fame is a hall of fame which honors professional wrestlers and professional wrestling personalities maintained by WWE. Originally known as the "WWF Hall of Fame", it was created in 1993 when André the Giant was posthumously i ...
by Ron Simmons and John Layfield.


Professional wrestling career


Jim Crockett Promotions/World Championship Wrestling (1985–1996)

Long started out as an errand boy for wrestlers
Tommy Rich Thomas Richardson (born July 26, 1956) is an American professional wrestler, better known by his ring name, Tommy “Wildfire” Rich. He is a one time former National Wrestling Alliance World Heavyweight Champion and Smoky Mountain Wrestling ...
and
Abdullah the Butcher Lawrence Robert Shreve (born January 11, 1941), better known by the ring name Abdullah the Butcher, is a Canadian retired professional wrestler. He has a reputation for being involved in some of the most violent and bloody hardcore wrestling matc ...
. He eventually became a member of the ringcrew and was promoted to referee in the NWA's
Jim Crockett Promotions Jim Crockett Promotions Inc. is a family-owned professional wrestling promotion headquartered in Charlotte, North Carolina, United States, restarted by Jim Crockett's son and Jim Crockett Jr's brother, David Crockett. Founded in 1931, the promot ...
in 1985 as Teddy Long. In 1989, at the
Chi-Town Rumble Chi-Town Rumble was a professional wrestling pay-per-view (PPV) event produced by World Championship Wrestling (WCW) under the National Wrestling Alliance (NWA) banner. It took place on February 20, 1989 at the UIC Pavilion in Chicago, Illinois. ...
event, Long was the replacement referee when
Ricky Steamboat Richard Henry Blood Sr. (born February 28, 1953), better known by his ring name Ricky "The Dragon" Steamboat, is an American retired professional wrestler best known for his work with the American Wrestling Association (AWA), Jim Crockett Promot ...
won the NWA World Championship. Shortly thereafter, Long began to turn into a villainous character when he started to bend the rules for
heel The heel is the prominence at the posterior end of the foot. It is based on the projection of one bone, the calcaneus or heel bone, behind the articulation of the bones of the lower Human leg, leg. Structure To distribute the compressive for ...
wrestlers. On April 2, 1989, at ''
Clash of the Champions VI ''Clash of the Champions'' is an American series of professional wrestling television specials that were produced by World Championship Wrestling (WCW) and Jim Crockett Promotions (JCP) in conjunction with the National Wrestling Alliance (NWA). T ...
'' in
New Orleans New Orleans ( , ,New Orleans
Merriam-Webster.
; french: La Nouvelle-Orléans , es, Nuev ...
, Long blatantly made a fast count allowing
Mike Rotunda Lawrence Michael Rotunda (born March 30, 1958) is an American retired professional wrestler. He is best known for his appearances with the World Wrestling Federation and World Championship Wrestling in the 1980s and 1990s under the ring names Mik ...
and "Dr. Death" Steve Williams to defeat
The Road Warriors The Road Warriors, also known as the Legion of Doom, were a professional wrestling tag team composed of Road Warrior Hawk (Michael Hegstrand) and Road Warrior Animal (Joseph Laurinaitis).. They performed under the name "The Road Warriors" in th ...
for the
NWA World Tag Team Championship The NWA World Tag Team Championship is a professional wrestling world tag team championship created by the National Wrestling Alliance. From 1948 to 1982, the NWA allowed member promotions to create their own territorial version of the "NWA World ...
. After this match, the National Wrestling Alliance relieved Long of his refereeing duties. This was actually a story lifted from
Championship Wrestling from Florida Championship Wrestling from Florida (CWF) was the corporate and brand name of the Tampa, Florida wrestling office existing from 1961, when Eddie Graham first bought into the promotion, until 1987, when it closed down. It is also referred to as ...
, where Long had been a referee and did several heel-decisions in the ring, including one for
Ron Simmons Ronald Nasir Simmons (born May 15, 1958) is an American retired professional wrestler and football player. He performed for World Championship Wrestling (WCW) and Extreme Championship Wrestling (ECW) under his real name, and in the World Wres ...
over Skip Young. Long got his head shaven bald after losing a Hair vs Hair match to
Paul Ellering Paul Ellering (born August 22, 1953) is an American professional wrestling manager and former professional wrestler. He is currently signed with WWE to a legends contract. Ellering spent most of his wrestling career managing the Road Warriors (A ...
at
Capital Combat Capital Combat: Return of RoboCop was a one-time professional wrestling pay-per-view (PPV) event from the National Wrestling Alliance (NWA) held under the World Championship Wrestling (WCW) name. Capital Combat took place on Saturday, May 19, ...
PPV. While riding with Kevin Sullivan and Eddie Gilbert, Long would DJ for them. After hearing Long talk, the two convinced
Jim Ross James William Ross (born January 3, 1952) is an American professional wrestling commentator currently signed with All Elite Wrestling (AEW) as a commentator, analyst, and senior advisor. Ross is best known for a long and distinguished career as ...
to give Long a managerial role, managing Norman the Lunatic. Long became the manager of
Doom Doom is another name for damnation. Doom may also refer to: People * Doom (professional wrestling), the tag team of Ron Simmons and Butch Reed * Daniel Doom (born 1934), Belgian cyclist * Debbie Doom (born 1963), American softball pitcher * ...
(Ron Simmons and
Butch Reed Bruce Franklin Reed (July 11, 1954 – February 5, 2021) was an American professional wrestler and football player, better known by the ring name Butch Reed. He played college football at the University of Central Missouri, was a star in Mid ...
) and led them to the World Tag Team Titles. He also managed Johnny B. Badd,
One Man Gang George Gray (born February 12, 1960) is an American retired professional wrestler, better known by his ring name, (The) One Man Gang. For two years in the World Wrestling Federation (WWF), he was Akeem "The African Dream". Prior to this, he w ...
, Norman the Lunatic,
The Skyscrapers The Skyscrapers (or just Skyscrapers) were a professional wrestling tag team in World Championship Wrestling in 1989 and 1990 in three distinct forms with members ”Big” Sid Vicious, ”Dangerous” Dan Spivey, and "Mean" Mark Callous, wit ...
(
Sid Vicious John Simon Ritchie (10 May 1957 – 2 February 1979), better known by his stage name Sid Vicious, was an English musician, best known as the bassist for the punk rock band Sex Pistols. Despite dying in 1979 at age 21, he remains an icon of the ...
,
Dan Spivey Daniel Eugene Spivey (born October 14, 1952) is an American retired professional wrestler best known under the ring names "Dangerous" Dan Spivey, Dangerous Dan The Left Hand Man, Danny Spivey, Mr. America, and Waylon Mercy, and initially worked ...
and "Mean" Mark Callous),
Marcus Bagwell Marcus Alexander Bagwell (born January 10, 1970) is an American professional wrestler better known by his ring name, Buff Bagwell. He is best known for his appearances with World Championship Wrestling (WCW) from 1991 to 2001, where he was a fi ...
, 2 Cold Scorpio,
Joey Maggs Joseph Magliano (1968/1969 – October 2006), better known by the ring name "Jumping" Joey Maggs, was an American professional wrestler. He was best known for his appearances with World Championship Wrestling (WCW) from 1991 to 1998. Profession ...
, Craig Pittman,
Jim Powers James Manley (born January 4, 1958) is an American retired professional wrestler, better known by the ring name Jim Powers. He worked for the World Wrestling Federation from 1984 to 1994, then elsewhere until 2010. He was born in Washington Heig ...
, Bobby Walker,
Ice Train The Intercity Express (commonly known as ICE ()) is a system of high-speed trains predominantly running in Germany. It also serves some destinations in Austria, Denmark (ceased in 2017 but planned to resume in 2022), France, Belgium, Switzerla ...
and
Bobby Eaton Bobby Lee Eaton (August 14, 1958 – August 4, 2021) was an American professional wrestler best known as "Beautiful" Bobby Eaton. He was most famous for his work in tag teams, especially as one-half of The Midnight Express. Under the managem ...
while in Jim Crockett Promotions and WCW.


World Wrestling Federation/Entertainment/WWE


Referee and manager (1998–2004)

Long debuted in the WWF as a referee on the December 21, 1998 episode of ''
Raw is War ''WWE Raw'', also known as ''Monday Night Raw'' or simply ''Raw'', is an American professional wrestling television program produced by WWE that currently airs live every Monday at 8 p.m. ET on the USA Network in the United States. The show f ...
'' and stayed with that role until September 2002, when he was taken off the road. Like his previous referee stints, Long went by the shortened Teddy Long name during this period. He was a referee at the Over The Edge 1999 PPV, during the match after
Owen Hart Owen James Hart (May 7, 1965 – May 23, 1999) was a Canadian-American professional wrestler who worked for several promotions including Stampede Wrestling, New Japan Pro-Wrestling (NJPW), World Championship Wrestling (WCW), and the World Wres ...
's tragic death: a mixed tag match between
Jeff Jarrett Jeffrey Leonard Jarrett (born July 14, 1967) is an American professional wrestler and promoter. He is currently signed to All Elite Wrestling (AEW), where he also serves as Director of Business Development. Beginning his career in his father J ...
/
Debra Debra is a feminine given name. Debra may refer to: People * Debra Adelaide (born 1958), Australian writer * Debra Allbery (born 1957), American poet * Debra R. Anderson (1949-2022), American politician * Debra Austin (born 1955), American ba ...
and
Val Venis Sean Allen Morley (born March 6, 1971), better known by the ring name Val Venis, is a Canadian retired professional wrestler. He is best known for his appearances with the World Wrestling Federation/World Wrestling Entertainment (WWF/WWE) from ...
/
Nicole Bass Nicole Fuchs (''née'' Bass; August 10, 1964 – February 17, 2017) was an American bodybuilder, actress, professional wrestler, and professional wrestling valet. She worked for companies such as Extreme Championship Wrestling, World Wrestling F ...
. Long was the referee when
Darren Drozdov Darren Adrian Drozdov (born April 7, 1969), professionally known as Droz, is an American essayist, former National Football League (NFL) football player and former professional wrestler who competed in the World Wrestling Federation (WWF) from ...
ended up paralyzed and can be seen in WWE's Don't Try This At Home warning looking at the paramedics lift Droz up on a stretcher. He wrestled in a 3 on 2 handicap match with The Rock (wrestler) and
Jack Doan Jack Daniel Doan (born June 12, 1972) is an American veteran professional wrestling Referee (professional wrestling), referee who worked with WWE from 1991 to 2013. Career Doan joined WWE in October 1991 as a truck driver. From there, he took ro ...
defeating
Kane (wrestler) Glenn Thomas Jacobs (born April 26, 1967), better known by the ring name Kane is an American politician and professional wrestler. Jacobs has been signed to WWE since 1995 and was inducted into the WWE Hall of Fame in WWE Hall of Fame (2021), ...
and
Rikishi (wrestler) Solofa Fatu Jr. (born October 11, 1965) is an American professional wrestler, best known under the ring names Rikishi and Fatu with World Wrestling Entertainment (WWE), where he is a one-time Intercontinental Champion, two-time World Tag Tea ...
on Monday Night Raw January 6, 2001. He was re-packaged as a villainous
manager Management (or managing) is the administration of an organization, whether it is a business, a nonprofit organization, or a government body. It is the art and science of managing resources of the business. Management includes the activities ...
once again under his full name, and perhaps his most notable managing stint in this period came when managing
D'Lo Brown Accie Julius Connor (born October 22, 1970), better known by his ring name D'Lo Brown (also formatted as D-Lo Brown), is an American professional wrestler. He is best known for his time in Impact Wrestling and WWE. Brown is also known for h ...
,
Rodney Mack Rodney Begnaud (born October 12, 1970) is an American professional wrestler and mixed martial artist, better known by the ring name Rodney Mack. He is signed to National Wrestling Alliance (NWA). He is best known for his time with WWE . Profes ...
, Christopher Nowinski, Rosey,
Mark Henry Mark Jerrold Henry (born June 12, 1971) is an American former powerlifter, Olympic weightlifter, strongman, and professional wrestler currently signed to All Elite Wrestling (AEW) as a commentator/analyst, coach, and talent scout. He is b ...
and
Jazz Jazz is a music genre that originated in the African-American communities of New Orleans, Louisiana in the late 19th and early 20th centuries, with its roots in blues and ragtime. Since the 1920s Jazz Age, it has been recognized as a major ...
at different times, telling fans to "Get down wit' da Brown" and to "Back da Mack." Long teamed with Mack and Nowiniski losing to
The Dudley Boyz The Dudley Boyz (also known as Team 3D) are an American professional wrestling tag team that consisted of kayfabe half-brothers Bubba Ray Dudley (Mark LoMonaco) and D-Von Dudley (Devon Hughes). The team was also joined by various Dudley family me ...
at Insurrextion (2003). When he was drafted to ''
SmackDown ''WWE SmackDown'', also known as ''Friday Night SmackDown'' or simply ''SmackDown'', is an American professional wrestling television program produced by WWE that as of currently airs live every Friday at 8 p.m. ET on Fox. Fox Deportes sim ...
'', he managed
Mark Jindrak Mark Robert Jindrak (born June 26, 1977) is an American businessman, former professional wrestler, and actor. He is best known for his appearances with World Championship Wrestling (WCW) and World Wrestling Entertainment (WWE) as Mark Jindrak and ...
. On the January 5, 2004 edition of ''Raw'', he was filling in as the guest General Manager for
Eric Bischoff Eric Aaron Bischoff (born May 27, 1955) is an American television producer, professional wrestling booker, and performer. He is best known for serving as Executive Producer and later Senior Vice President of World Championship Wrestling (WCW) and ...
. During a match between Mark Henry and
Rob Van Dam Robert Alexander Szatkowski (born December 18, 1970) is an American professional wrestler and actor better known by his ring name Rob Van Dam (frequently abbreviated to RVD). He is best known for his tenures in Extreme Championship Wrestling ...
, announcer
Lilian Garcia Lilián Annette Garcia (born August 19, 1966) is a Spanish-American ring announcer, singer and podcaster best known for her time with WWE. She is currently announcing for the Professional Fighters League (PFL).Doyle, Dave"Former WWE ring announce ...
had announced that Van Dam had won by DQ in a No Disqualification Match. But, Long grabbed the microphone and ordered to restart the match. Just then,
Stone Cold Steve Austin Steve Austin (born Steven James Anderson; December 18, 1964), better known by his ring name "Stone Cold" Steve Austin, is an American media personality, actor, and retired professional wrestler. Widely regarded as one of the greatest and most ...
, as the "Sheriff" came out with an ATV and chased him around the ring and the arena. After Van Dam won the match, Austin continued to chase Long until he was cornered by both him and Van Dam; in which they pushed Long back into the ring. As he begged Austin not to hurt him, Long offered him a handshake. He accepted it, only to give Long a stunner in the process for restarting the match.


General manager of SmackDown (2004–2012)

After
Kurt Angle Kurt Steven Angle (born December 9, 1968) is an American retired professional wrestler, Wrestling at the 1996 Summer Olympics – Men's freestyle 100 kg, Olympic gold medalist in American freestyle wrestling, and former Collegiate wrestling, ...
was fired from the
general manager A general manager (GM) is an executive who has overall responsibility for managing both the revenue and cost elements of a company's income statement, known as profit & loss (P&L) responsibility. A general manager usually oversees most or all of ...
position in July 2004, Long became the new and first African-American general manager of SmackDown!. Long immediately turned
face The face is the front of an animal's head that features the eyes, nose and mouth, and through which animals express many of their emotions. The face is crucial for human identity, and damage such as scarring or developmental deformities may aff ...
on his first night as general manager when he fined Angle $1,000 for not having his wrestling gear with him. Because of his face turn, his new position saw him giving the fans what they wanted and making matches that put heels at disadvantages, notably
John "Bradshaw" Layfield John Charles Layfield (born November 29, 1966), better known by the ring name John "Bradshaw" Layfield (abbreviated to JBL), is an American retired professional wrestler and football player. He is currently signed to WWE, where he performs on ...
(JBL), a stark contrast to other WWE managers, such as
Eric Bischoff Eric Aaron Bischoff (born May 27, 1955) is an American television producer, professional wrestling booker, and performer. He is best known for serving as Executive Producer and later Senior Vice President of World Championship Wrestling (WCW) and ...
and
Mr. McMahon Vincent Kennedy McMahon (; born August 24, 1945) is an American media proprietor and retired professional wrestling promoter, executive, and performer. From 1982 to 2022, he served as the chairman and chief executive officer (CEO) of WWE, the w ...
, who would blatantly favor heels. At first, he continued to use the "Hateor-ade" catch phrase he started using as a bad guy, but less aggressively, and with more humor in it. Long would also introduce the ''New Talent Initiative'' during this time, which saw the likes of
Bobby Lashley Franklin Roberto Lashley (born July 16, 1976) is an American professional wrestler, mixed martial artist and bodybuilder. He is currently signed to WWE, where he performs on the Raw brand. He is an eight-time world champion, having been a two-t ...
and
Mr. Kennedy Kenneth Anderson (born March 6, 1976) is an American professional wrestler. Anderson is known for his tenure with WWE from 2005 to 2009 under the ring name Mr. Kennedy, and his work in Total Nonstop Action Wrestling as Mr. Anderson from 2010 to 2 ...
debut in 2005 and
Montel Vontavious Porter Hassan Hamin Assad (born Alvin Antonio Burke Jr.; October 28, 1973) is an American professional wrestler and manager currently signed to WWE, where he performs on the Raw brand under the ring name MVP (standing for Montel Vontavious Porter) and ...
in 2006, among others. The ''New Talent Initiative'' would continue, with a name-change to the ''New Superstar Initiative'', when Long moved to
ECW ECW may refer to: Professional wrestling * Extreme Championship Wrestling (originally Eastern Championship Wrestling), a professional wrestling promotion that operated from 1992 to 2001 * The Alliance (professional wrestling) (originally the WCW/E ...
in 2008 and would see the debuts of
Sheamus Stephen Farrelly (born 28 January 1978) is an Irish professional wrestler and actor. He is currently signed to WWE, where he performs on the SmackDown brand under the ring name Sheamus. Prior to joining WWE, he wrestled on the European indep ...
,
Jack Swagger Donald Jacob Hager Jr. (born March 24, 1982) is an American professional wrestler and mixed martial artist, currently signed to All Elite Wrestling (AEW) under the ring name Jake Hager, where he is a member of the Jericho Appreciation Society ...
,
Kofi Kingston Kofi Nahaje Sarkodie-Mensah (born August 14, 1981) is a Ghanaian-born American professional wrestler. He is currently signed to WWE, where he performs on the NXT brand under the ring name Kofi Kingston. He appeared on WWE's NXT brand as one-hal ...
,
Evan Bourne Matthew Joseph Korklan (born March 19, 1983), better known by the ring name Matt Sydal, is an American professional wrestler currently signed to All Elite Wrestling (AEW). Prior to signing with AEW, Sydal wrestled in WWE as Evan Bourne, and was ...
,
Tyler Reks Gabbi Alon Tuft (born November 1, 1978) is an American retired professional wrestler. Tuft is best known for her time with WWE under the ring name Tyler Reks. Tuft also competed in WWE's developmental territory Florida Championship Wrestling (FC ...
,
Trent Baretta Gregory "Greg" Marasciulo (born March 30, 1987), better known by the ring name Trent Beretta or Trent?, is an American professional wrestler signed to All Elite Wrestling (AEW). He is also known for his time with New Japan Pro-Wrestling and Ring ...
,
Caylen Croft Kris Pavone (born May 2, 1980) is an American retired professional wrestler. He is best known for his time in World Wrestling Entertainment (WWE), where he wrestled under the ring name Caylen Croft. He was one half of the DudeBusters tag team wi ...
, DJ Gabriel,
Ricky Ortiz Richard Young (born May 12, 1975) is an American retired professional wrestler and former football player. He is best known for his work with WWE performing under the ring name Ricky Ortiz. Young spent time in the XFL, the Canadian Football ...
,
Gavin Spears Ronnie William Arneill (born February 19, 1981) is a Canadian professional wrestler and professional wrestling trainer currently signed to All Elite Wrestling (AEW) under the ring name Shawn Spears, where he is a current member of The Pinnacl ...
, Braden Walker and ECW referee Aaron Davis. As part of the ''SmackDown!'' vs. ''Raw''
feud A feud , referred to in more extreme cases as a blood feud, vendetta, faida, clan war, gang war, or private war, is a long-running argument or fight, often between social groups of people, especially families or clans. Feuds begin because one part ...
, Long defeated Raw General Manager
Eric Bischoff Eric Aaron Bischoff (born May 27, 1955) is an American television producer, professional wrestling booker, and performer. He is best known for serving as Executive Producer and later Senior Vice President of World Championship Wrestling (WCW) and ...
at
Survivor Series Survivor Series is a professional wrestling pay-per-view (PPV) and livestreaming event, produced annually since 1987 by WWE, the world's largest professional wrestling promotion. Held in November generally the week of Thanksgiving, it is the sec ...
with the help of
The Boogeyman The Bogeyman (; also spelled boogeyman, bogyman, bogieman, boogie monster, boogieman, or boogie woogie) is a type of mythic creature used by adults to frighten children into good behavior. Bogeymen have no specific appearance and conceptions var ...
. Long had problems with
Booker T Booker T or Booker T. may refer to * Booker T. Washington (1856–1915), African American political leader at the turn of the 20th century ** List of things named after Booker T. Washington, some nicknamed "Booker T." * Booker T. Jones (born 1944) ...
and his defense of the United States Championship, however, as Booker T attempted to get out of title defenses on a number of occasions by pretending to be injured, and having other wrestlers fight on his behalf. Eventually, Long got tired of these shenanigans, and at No Way Out, Booker was told to face
Chris Benoit Christopher Michael Benoit (; May 21, 1967 – June 24, 2007) was a Canadian Professional wrestling, professional wrestler. He worked for various pro-wrestling promotions during his 22-year career including most notably the WWE, World Wrestlin ...
or be stripped of the title. Benoit won the match and was congratulated by Long. After
Randy Orton Randal Keith Orton (born April 1, 1980) is an American Professional wrestling, professional wrestler and actor who is signed to WWE, where he performs on the Raw (WWE brand), Raw brand but is currently out of action due to a back injury. H ...
had cheated to obtain
Rey Mysterio Óscar Gutiérrez (born December 11, 1974), better known by his ring name Rey Mysterio, is an American professional wrestler. He is currently signed to WWE, where he performs on the SmackDown brand. Widely regarded as one of the greatest profes ...
's title shot at
WrestleMania 22 WrestleMania 22 was the 22nd annual WrestleMania professional wrestling pay-per-view (PPV) event produced by World Wrestling Entertainment (WWE). It was held for wrestlers from the promotion's Raw and SmackDown! brand divisions. The event took ...
, Long placed Mysterio back in the match and made it a Triple Threat match, at the same time warning Orton that he could still remove Orton from the match if he disobeyed Long. At
Judgment Day The Last Judgment, Final Judgment, Day of Reckoning, Day of Judgment, Judgment Day, Doomsday, Day of Resurrection or The Day of the Lord (; ar, یوم القيامة, translit=Yawm al-Qiyāmah or ar, یوم الدین, translit=Yawm ad-Dīn, ...
Long fired Melina
and or AND may refer to: Logic, grammar, and computing * Conjunction (grammar), connecting two words, phrases, or clauses * Logical conjunction in mathematical logic, notated as "∧", "⋅", "&", or simple juxtaposition * Bitwise AND, a boolea ...
Johnny Nitro from ''SmackDown!''. On the following ''SmackDown!'', JBL suffered the same fate after losing the United States Championship to
Bobby Lashley Franklin Roberto Lashley (born July 16, 1976) is an American professional wrestler, mixed martial artist and bodybuilder. He is currently signed to WWE, where he performs on the Raw brand. He is an eight-time world champion, having been a two-t ...
, and then losing a World Heavyweight Championship match to Rey Mysterio in his Judgment Day rematch. On the September 4, 2006 episode of ''Raw'', Long appeared to a tremendous ovation in his hometown. During a six-person, intergender tag match between Randy Orton,
Edge Edge or EDGE may refer to: Technology Computing * Edge computing, a network load-balancing system * Edge device, an entry point to a computer network * Adobe Edge, a graphical development application * Microsoft Edge, a web browser developed by ...
, and Lita against
Trish Stratus Patricia Anne Stratigeas (; born December 18, 1975) better known by the ring name Trish Stratus is a Canadian professional wrestler, actress and yoga instructor. She is currently signed to WWE. Often regarded as one of the greatest Women's Per ...
, Carlito, and
John Cena John Felix Anthony Cena ( ; born April 23, 1977) is an American part-time professional wrestler, actor, and former rapper. He is currently signed to WWE. Widely regarded as one of the greatest professional wrestlers of all time, he is tied w ...
, some fans chanted Theodore's name. In April 2007, Long became the on-screen boyfriend of
Kristal Marshall Kristal Melisa Marshall (born November 11, 1983) is an American model, beauty queen and retired professional wrestler who is best known for her time in World Wrestling Entertainment on its SmackDown brand and in Total Nonstop Action Wrestling (TNA ...
, after weeks flirting with each other backstage. Long then began to look for an assistant so he could spend more time with Kristal, eventually revealing
Vickie Guerrero Vickie Lynn Benson (formerly Guerrero, née Lara;Guerrero, Eddie. ''Cheating Death, Stealing Life: The Eddie Guerrero Story'', p. 53. born April 16, 1968) is an American professional wrestling personality and manager. She is best known for her t ...
as his new assistant on May 25, 2007, an appointment made partly at Kristal's request. At Vengeance: Night of Champions he appeared after Edge lost a Last Chance match against
Batista Batista is a Spanish language, Spanish or Portuguese language, Portuguese surname. Notable persons with the name include: * Batista (footballer, born 1955), Brazilian football player * Dave Bautista, American actor and professional wrestler, also ...
via disqualification as a result of a low blow and reset the match, with the disqualification and countout rule waived. On the June 22, 2007 episode of ''SmackDown!'', Long asked Kristal to marry him. Kristal ran out of the ring, crying, but later agreed to marry him. On the July 27, 2007 episode of ''SmackDown!'', Ron Simmons was named the
best man A groomsman or usher is one of the male attendants to the groom in a wedding ceremony and performs the first speech at the wedding. Usually, the groom selects close friends and relatives to serve as groomsmen, and it is considered an honor to be ...
for "Theodore Rufus Long" and Kristal's wedding on the September 21, 2007 episode of ''SmackDown!'' emanating from Long's hometown of Atlanta, Georgia. The wedding was not completed, however, due to constant disruptions and Long having a
heart attack A myocardial infarction (MI), commonly known as a heart attack, occurs when blood flow decreases or stops to the coronary artery of the heart, causing damage to the heart muscle. The most common symptom is chest pain or discomfort which may tr ...
just as he started to say "I do". He then fell into a
coma A coma is a deep state of prolonged unconsciousness in which a person cannot be awakened, fails to respond normally to painful stimuli, light, or sound, lacks a normal wake-sleep cycle and does not initiate voluntary actions. Coma patients exhi ...
. The storyline never finished out as planned as Marshall left the WWE shortly afterwards due to creative differences. Long returned on the November 30, 2007 episode of ''SmackDown!'' as the assistant general manager and made a match at
Armageddon According to the Book of Revelation in the New Testament of the Christian Bible, Armageddon (, from grc, Ἁρμαγεδών ''Harmagedōn'', Late Latin: , from Hebrew: ''Har Məgīddō'') is the prophesied location of a gathering of armies ...
for the World Heavyweight Championship. He started to feud with Guerrero over her position as the General Manager as she continued to favor Edge. On the May 16, 2008 episode of ''SmackDown'', Long quit his role of assistant general manager. On the June 3, 2008 episode of ''
ECW ECW may refer to: Professional wrestling * Extreme Championship Wrestling (originally Eastern Championship Wrestling), a professional wrestling promotion that operated from 1992 to 2001 * The Alliance (professional wrestling) (originally the WCW/E ...
'', it was announced that Long had become the new general manager of the ECW
brand A brand is a name, term, design, symbol or any other feature that distinguishes one seller's good or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create an ...
by order of the WWE board of directors. On the April 7, 2009 episode of ''ECW'', Long announced he was returning to
SmackDown ''WWE SmackDown'', also known as ''Friday Night SmackDown'' or simply ''SmackDown'', is an American professional wrestling television program produced by WWE that as of currently airs live every Friday at 8 p.m. ET on Fox. Fox Deportes sim ...
as general manager, with Tiffany replacing him on ''ECW''. By doing this, he became the first person in the history of the company to have a second term as general manager. He made his official return to ''SmackDown'' on April 10, when he announced that
the Hardys The Hardys, also known as The Hardy Boyz, are an American professional wrestling tag team consisting of real-life brothers Matt and Jeff Hardy, who are currently appearing in All Elite Wrestling (AEW). The team is currently inactive due to Jeff ...
Matt and
Jeff Jeff is a masculine name, often a short form (hypocorism) of the English given name Jefferson or Jeffrey, which comes from a medieval variant of Geoffrey. Music * DJ Jazzy Jeff, American DJ/turntablist record producer Jeffrey Allen Townes * ...
would face each other in the first-ever stretcher match in ''SmackDown'' history. At the Breaking Point PPV, Long restarted the World Heavyweight Championship match between CM Punk and the Undertaker after Undertaker made Punk submit using his ''Hell's Gate'' submission finisher, stating that the ban on the maneuver was still in effect. On the September 18, 2009 episode of ''SmackDown'', WWE chairman Mr. McMahon instructed Long to go down to the ring and explain his actions regarding the conclusion of the World Heavyweight Championship
Submission match Many types of wrestling matches, sometimes called "concept" or "gimmick matches" in the jargon of the business, are performed in professional wrestling. Some gimmick matches are more common than others and are often used to advance or conclude a ...
between champion
CM Punk Phillip Jack Brooks (born October 26, 1978), better known by the ring name CM Punk, is an American professional wrestler, sports commentator, actor, and retired mixed martial artist currently signed to All Elite Wrestling (AEW). Best known for ...
and The Undertaker in which Long, as well as referee Scott Armstrong and CM Punk played key roles in recreating the infamous
Montreal Screwjob The Montreal Screwjob (also called the Montreal Incident; French: ''Le Coup Tordu de Montréal'' lit. Montreal's Twisted Coup) was an infamous unscripted professional wrestling incident that occurred on November 9, 1997, at the Survivor Series ...
at Breaking Point (held at the
Bell Centre Bell Centre (), formerly known as Molson Centre (), is a multi-purpose arena located in Montreal, Quebec, Canada. Opened on March 16, 1996, it is the home arena of the Montreal Canadiens of the National Hockey League (NHL), replacing the Montr ...
in
Montreal Montreal ( ; officially Montréal, ) is the List of the largest municipalities in Canada by population, second-most populous city in Canada and List of towns in Quebec, most populous city in the Provinces and territories of Canada, Canadian ...
,
Quebec Quebec ( ; )According to the Canadian government, ''Québec'' (with the acute accent) is the official name in Canadian French and ''Quebec'' (without the accent) is the province's official name in Canadian English is one of the thirtee ...
, Canada, site of the
1997 File:1997 Events Collage.png, From left, clockwise: The movie set of ''Titanic'', the highest-grossing movie in history at the time; ''Harry Potter and the Philosopher's Stone'', is published; Comet Hale-Bopp passes by Earth and becomes one of t ...
fiasco). This time, with The Undertaker being the target of a planned conspiracy. As he returned from the ring to the back stage area, he entered his waiting
limousine A limousine ( or ), or limo () for short, is a large, chauffeur-driven luxury vehicle with a partition between the driver compartment and the passenger compartment. A very long wheelbase luxury sedan (with more than four doors) driven by a prof ...
only to be kidnapped by The Undertaker, who was in the driver's seat. The following week on ''SmackDown'' Long was brought into the arena inside a coffin by Undertaker's
druid A druid was a member of the high-ranking class in ancient Celtic cultures. Druids were religious leaders as well as legal authorities, adjudicators, lorekeepers, medical professionals and political advisors. Druids left no written accounts. Whi ...
s where he again legalized Undertaker's Hell's Gate submission hold. Long made a guest appearance on ''Raw'' and later
Shawn Michaels Michael Shawn Hickenbottom (born July 22, 1965), better known by his ring name Shawn Michaels, is an American retired professional wrestler. He is signed to WWE as Senior Vice President of Talent Development Creative. Widely regarded as one of ...
performed his finishing maneuver Sweet Chin Music on Long after Long refused to draft Michaels to SmackDown. He then began a feud with
Drew McIntyre Andrew McLean Galloway IV (born 6 June 1985) is a Scottish professional wrestler. He is currently signed to WWE, where he performs on the SmackDown brand under the ring name Drew McIntyre. McIntyre is a two-time WWE Champion, one-time WWE Int ...
, the first part of which revolved around McIntyre qualifying for the
Money in the Bank ladder match The Money in the Bank ladder match is a multi-person ladder match held by the professional wrestling promotion WWE. First contested at WWE's annual WrestleMania event beginning in 2005, a separate Money in the Bank pay-per-view was established ...
at
WrestleMania XXVI WrestleMania XXVI (also written as WrestleMania 26) was the 26th annual WrestleMania professional wrestling pay-per-view (PPV) event produced by World Wrestling Entertainment (WWE). It was held for wrestlers from the promotion's Raw and SmackDo ...
, which was instead won by Jack Swagger. On the May 7 episode of ''SmackDown'', after McIntyre brutally assaulted Matt Hardy, Long stripped McIntyre of his Intercontinental Championship and fired him. As a result, the Intercontinental Championship was vacant. Thus, Long issued the Intercontinental Championship tournament involving
Christian Christians () are people who follow or adhere to Christianity, a monotheistic Abrahamic religion based on the life and teachings of Jesus Christ. The words ''Christ'' and ''Christian'' derive from the Koine Greek title ''Christós'' (Χρι ...
, Kofi Kingston,
Cody Rhodes Cody Garrett Runnels Rhodes (''né'' Runnels; born June 30, 1985) is an American professional wrestler and actor. He is currently signed to WWE, where he performs on the Raw brand. Rhodes is also known for his time in All Elite Wrestling (AE ...
and
Dolph Ziggler Nicholas Theodore Nemeth (born July 27, 1980) is an American professional wrestler and stand-up comedian. He is currently signed to WWE under the ring name Dolph Ziggler, where he performs on the Raw brand. After a prolific career in amateur ...
. However, after Kingston emerged victorious against Christian, Long was issued a letter from Vince McMahon reinstating McIntyre and forcing Kingston to give his title back to McIntyre. He then made a match for McIntyre's Intercontinental Championship at Over the Limit against Kofi Kingston. On the May 28 episode of ''SmackDown'', Long read a letter from Mr. McMahon's office given to him by Drew McIntyre which stated that Matt Hardy was suspended until further notice after Hardy attacked McIntyre at Over the Limit and told Hardy not to go near McIntyre and if he did so, Long would be fired as the general manager of SmackDown. On the June 11 episode of ''SmackDown'', a frustrated McIntyre announced a match between Long and McIntyre would take place the following week on ''SmackDown'' per orders of McMahon. McIntyre said if Long didn't compete, he would be fired. McIntyre then went on to win the match the following week, after it was ordered that Long had get down on his knees, proclaim Drew as "The Chosen One" and then lay on his back and let McIntyre pin him without a fight. On the June 25 episode of ''
SmackDown ''WWE SmackDown'', also known as ''Friday Night SmackDown'' or simply ''SmackDown'', is an American professional wrestling television program produced by WWE that as of currently airs live every Friday at 8 p.m. ET on Fox. Fox Deportes sim ...
'', Long reinstated Hardy and made McIntyre compete against the returning Hardy. Hardy would win the match, but after the match, Long came out and told McIntyre that his work visa had expired, and made security carry him out of the arena. On the July 9 edition of ''SmackDown'', McIntyre was reinstated and pleaded forgiveness from Long, even going so far as to nominate Long as a member of the
WWE Hall of Fame The WWE Hall of Fame is a hall of fame which honors professional wrestlers and professional wrestling personalities maintained by WWE. Originally known as the "WWF Hall of Fame", it was created in 1993 when André the Giant was posthumously i ...
as well as get on his knees and proclaim Long "the best boss he ever had." Long, however, did not believe him and announced a Money in the Bank qualifying match (for the upcoming Money in the Bank pay-per-view) against Kofi Kingston. On the January 21 episode of ''SmackDown'', Long was found (
kayfabe In professional wrestling, kayfabe, as a noun, is the portrayal of staged events within the industry as "real" or "true", specifically the portrayal of competition, rivalries, and relationships between participants as being genuine and not staged. ...
) unconscious in his office, suffering a head injury. He returned on the February 18 episode of ''SmackDown'', where he revealed Vickie Guerrero and Dolph Ziggler to have attacked him. He then scheduled a match between the new World Heavyweight Champion Ziggler and Edge. Edge would win the match, becoming an eleven-time world champion. After the match, Long would then fire Ziggler. The following week, he fired Guerrero after she lost a mixed tag team match. On the May 6 episode of ''SmackDown'', Long scheduled a World Heavyweight Championship match between Randy Orton and Christian who had just won it for the first time five nights previous at Extreme Rules. On the June 3 episode of ''SmackDown'', Christian was chosen by Long as the special guest referee for a World Heavyweight Championship match between Orton and Sheamus who beat Christian and Mark Henry in a triple threat number one contender's match for the title the week before. Christian would turn heel by hitting Orton with the title he had retained and lost to Orton again at Capitol Punishment despite his foot being under the bottom rope. Christian blamed Long and as a result Long scheduled Orton to defend his title against Christian at Money in the Bank. Christian would manage to find a way to include a clause that if Orton were to get disqualified, the title would switch hands. On the July 29 episode of ''SmackDown'' the new
COO COO or coo may refer to: Business * Certificate of origin, used in international trade * Chief operating officer or chief operations officer, high-ranking corporate official * Concept of operations, used in Systems Engineering Management Process ...
Triple H Paul Michael Levesque (born July 27, 1969), better known by the ring name Triple H, is an American business executive, actor, and retired professional wrestler currently serving as the chief content officer for WWE. He is widely regarded as on ...
made
Zack Ryder Matthew Brett Cardona (born May 14, 1985) is an American professional wrestler currently signed to Impact Wrestling and the National Wrestling Alliance (NWA). He is best known for his time in WWE, where he performed under the ring name Zack Ryd ...
Theodore Long's new Assistant. On the November 25, 2011 episode of ''SmackDown'', after Daniel Bryan seemingly successfully cashed in the SmackDown Money in the Bank briefcase on Mark Henry to win his first World Heavyweight Championship, Long rushed down to the ring and declared the title change void, as Mark Henry had not yet been medically cleared to compete in an official match. He would schedule Bryan in a fatal four-way match against Randy Orton, Cody Rhodes and
Wade Barrett Stuart Alexander Bennett (born 10 August 1980) is an English-American professional wrestling commentator, actor, and former professional wrestler who holds both British and American citizenship. He is currently signed to WWE, where he is a col ...
to determine the number one contender for Henry's title which would be defended on the November 29 episode of ''SmackDown'' in a steel cage match. After TLC: Tables, Ladders, and Chairs,
Santino Marella Anthony Carelli (born March 14, 1974) is a Canadian judoka and semi-retired professional wrestler. He is known for his 11-year tenure with WWE where he wrestled under the ring name Santino Marella. He is the founder of and instructor at Battle Art ...
replaced Zack Ryder (who had just won his first United States Championship) as the assistant SmackDown general manager.


Feud with John Laurinaitis and Eve Torres and becoming senior adviser (2012–2014)

On February 21, 2012, Long was criticized by Interim Raw General Manager
John Laurinaitis John Hodger Laurinaitis (born July 31, 1962), also known by his former ringname Johnny Ace, is an American retired professional wrestler and business executive. He has wrestled for such promotions as World Championship Wrestling (WCW), All Japan ...
, which prompted the WWE board of directors to switch the general managers of their respective shows for one week. Long took charge of the March 5 episode of ''Raw'', with Laurinaitis taking charge of the March 9 edition of ''SmackDown'' During Laurinaitis' time in charge of ''SmackDown'', he set up a match between himself and Long, where, if Long lost, Aksana, Long's girlfriend, would be placed in a match with Kane. Long won the match when Randy Orton attacked Kane at ringside, which distracted Laurinaitis. The Aksana-Kane match never took place. A 12-man Tag Team match was then set up at
WrestleMania XXVIII WrestleMania XXVIII (also written as WrestleMania 28) was the 28th annual WrestleMania professional wrestling pay-per-view (PPV) event produced by WWE. It took place on April 1, 2012, at Sun Life Stadium in Miami Gardens, Florida. It is the hig ...
, where six superstars would represent both general managers. Long chose Santino Marella as his team captain, along with Kofi Kingston,
R-Truth Ronnie Aaron Killings (born January 19, 1972) is an American professional wrestler and rapper. He is currently signed to WWE, performing on the Raw brand under the ring name R-Truth. Killings worked for World Wrestling Federation (WWF, now WW ...
, Zack Ryder,
The Great Khali Dalip Singh Rana (born 27 August 1972) is an Indian professional wrestler and wrestling promoter better known by his ring name The Great Khali. He is best known for his tenure in WWE where he became the first Indian-born WWE World Heavywe ...
and Booker T over the following weeks. A stipulation was added that the winning team at WrestleMania would determine who would become the general manager of both shows. At WrestleMania, Team Teddy lost to Team Johnny, ending Long's run as SmackDown General Manager. On the April 6 edition of ''SmackDown'', Long prepared to give his farewell speech, but Laurinaitis threatened to discontinue a trust fund Long had set up for his grandchildren's college education unless he took a job as his new assistant, to which Long reluctantly accepted. Laurinaitis hired the evil
Eve Torres Eve Torres Gracie (born Eve Marie Torres on August 21, 1984) is an American actress, dancer, model, martial arts instructor, and former professional wrestler. She is best known for her time with WWE, where she was the first ever three-time WWE ...
to be his Executive Administrator, and informed Long that he would now be working under Eve and would report to her. As Eve's subordinate, the next few weeks were hell for Long. Eve found the role to be a power trip and enjoyed abusing her position by bullying and humiliating Teddy on numerous occasions. She took great pleasure in humiliating him by forcing him to do menial, degrading tasks; such as making him wear an apron and name tag at all times, like a maid. As well as stand guard by a door dressed as a Queen's soldier. She also enjoyed ordering him to get her coffee, and would throw the coffee all over him if it wasn't to her satisfaction. Long was also forced by Eve to rub oil on Cesaro for a photoshoot, this was particularly humiliating for Teddy as it was in front of his ex love interest (and Cesaro's current girlfriend) the evil Aksana, who seemed to find Long's predicament extremely entertaining. At Extreme Rules, he was criticized for spinning a wheel to determine what match Cody Rhodes and
Big Show Paul Donald Wight II (born February 8, 1972) is an American professional wrestler and actor. He is signed to All Elite Wrestling (AEW) as an in-ring performer, and as a commentator for its web television show, '' AEW Dark: Elevation,'' under ...
would face off in by making it a tables match. At Over the Limit he mocked
David Otunga David Daniel Otunga''Lawyer ' (born April 7, 1980) is an American actor and former professional wrestler. Otunga is best known for his time working with WWE. He was the runner-up on the first season of ''NXT''. He is also an original member of ...
and
Eve Torres Eve Torres Gracie (born Eve Marie Torres on August 21, 1984) is an American actress, dancer, model, martial arts instructor, and former professional wrestler. She is best known for her time with WWE, where she was the first ever three-time WWE ...
ahead of Laurinaitis' bout with John Cena which if he lost he would be fired. This further angered Laurinaitis who defeated Cena to keep his job with help from Big Show. At No Way Out, Laurinaitis was fired and Long enjoyed watching him being attacked by John Cena the following night on ''Raw''. After Laurinaitis' firing as general manager, Long served as guest general manager for both ''Raw'' and ''SmackDown'' on July 2 and July 3 respectively. On the August 3 edition of ''SmackDown'', Long was made the senior advisor to new SmackDown General Manager Booker T. Despite originally getting along with Booker very well, beginning in March 2013, Booker began to get angry at Long for booking matches without his permission on both Raw and SmackDown. However, from mid April onwards, Long began running ''SmackDown'' again temporarily with Booker T away due to surgery. On the July 19 episode of ''SmackDown'', after the returning Booker T and Raw General Manager
Brad Maddox Joshua Tyler Kluttz (born May 4, 1984) is an American retired professional wrestler and former professional wrestling referee. He is best known for his tenure in WWE, where he performed under the ring name Brad Maddox. From 2008 to 2012, Maddo ...
had an argument on who was to be SmackDown General Manager, Mr. McMahon came out to say Vickie Guerrero was named SmackDown's new general manager. After a backstage segment, with Guerrero, Long was escorted out by a security team. This marked his last appearance as a major authoritative figure. On June 12, 2014, after nearly a year of inactivity, Long was released from WWE along with ten other contracts, ending his long tenure with the company.


Hall of Fame and sporadic appearances (2014–present)

On October 10 for the 15th Anniversary of ''SmackDown'', Long made a surprise appearance; getting into an argument with John Laurinaitis. This led to a 16-man Tag Team match, in which Team Teddy (Sheamus, Mark Henry, Jack Swagger,
The Usos The Usos (born August 22, 1985) are an American professional wrestling tag team composed of twin brothers Joshua Samuel Fatu and Jonathan Solofa Fatu, who are known professionally by their respective ring names Jey Uso and Jimmy Uso. They are ...
,
Los Matadores Primo Colón, Primo and Epico Colón are a Puerto Rican professional wrestling tag team. The team, composed of Glossary of professional wrestling terms#Legit, real-life cousins, are former WWE Raw Tag Team Championship, WWE Tag Team Champions, wi ...
and
El Torito El Torito (Spanish for "the little bull") is an American chain that serves Mexican food. El Torito operates 69 restaurants primarily in California.Cesaro,
Gold and Stardust Cody and Dustin Rhodes (also known as Cody Rhodes and Goldust, The Brotherhood, The Rhodes Brothers, and Gold and Stardust) were an American professional wrestling tag team consisting of Cody Rhodes and Dustin Rhodes. They are also known for ...
,
Bo Dallas Taylor Michael Rotunda (born May 25, 1990) is an American professional wrestler. He is best known for his tenure in WWE, where he performed under the ring name Bo Dallas. Rotunda is a third-generation professional wrestler; his grandfather Blac ...
, Damien Mizdow,
Heath Slater Heath Wallace Miller (born July 15, 1983) is an American professional wrestler. He is currently signed to Impact Wrestling, where he performs mononymously as Heath, and is also active on the independent circuit. He is best known for his time in ...
,
Titus O'Neil Thaddeus Michael Bullard Sr. (born April 29, 1977) is an American professional wrestler and former arena football player. He is the Global Ambassador of WWE and also performs for the promotion as a wrestler under the ring name Titus O'Neil. D ...
and Hornswoggle). After the announcement of the restored WWE brand extension, on the June 6, 2016 episode of ''Raw'', Long returned in the opening segment between the Money in the Bank participants, requesting another run as general manager of
SmackDown ''WWE SmackDown'', also known as ''Friday Night SmackDown'' or simply ''SmackDown'', is an American professional wrestling television program produced by WWE that as of currently airs live every Friday at 8 p.m. ET on Fox. Fox Deportes sim ...
, only to be turned away by
Stephanie McMahon Stephanie McMahon Levesque (born Stephanie Marie McMahon; ; September 24, 1976) is an American businesswoman and retired professional wrestler. She is the current chairwoman and co-chief executive officer (CEO) of WWE, the world's largest profe ...
. He would make several other appearances throughout the course of the night including his attempt of making a tag team match between The Golden Truth and Breezango before being escorted out of the building by security. On February 13, 2017 it was announced that he would be inducted in the 2017
WWE Hall of Fame The WWE Hall of Fame is a hall of fame which honors professional wrestlers and professional wrestling personalities maintained by WWE. Originally known as the "WWF Hall of Fame", it was created in 1993 when André the Giant was posthumously i ...
. On the April 3, 2017 episode of ''Raw'', Long made an appearance, thinking that
Vince McMahon Vincent Kennedy McMahon (; born August 24, 1945) is an American media proprietor and retired professional wrestling promoter, executive, and performer. From 1982 to 2022, he served as the chairman and chief executive officer (CEO) of WWE, the w ...
would appoint him to be the new general manager of Raw, but
Vince McMahon Vincent Kennedy McMahon (; born August 24, 1945) is an American media proprietor and retired professional wrestling promoter, executive, and performer. From 1982 to 2022, he served as the chairman and chief executive officer (CEO) of WWE, the w ...
said that it was not him; instead, Vince chose
Kurt Angle Kurt Steven Angle (born December 9, 1968) is an American retired professional wrestler, Wrestling at the 1996 Summer Olympics – Men's freestyle 100 kg, Olympic gold medalist in American freestyle wrestling, and former Collegiate wrestling, ...
, another 2017 WWE Hall of Fame inductee, as general manager. On January 22, 2018, Long made a brief backstage appearance during
Raw 25 Years Raw 25 Years was a special episode of WWE's weekly television series '' Raw'', broadcast on the USA Network on January 22, 2018. The episode was a commemoration of the 25th anniversary of the program's debut in January 1993. The event was held ...
. Long also made an appearance on the January 4, 2021 episode of ''
Raw Raw is an adjective usually describing: * Raw materials, basic materials from which products are manufactured or made * Raw food, uncooked food Raw or RAW may also refer to: Computing and electronics * .RAW, a proprietary mass spectrometry dat ...
'' under the ''Raw Legends Night'' special wherein he announced that he booked
The Miz Michael Gregory Mizanin (born October 8, 1980) is an American professional wrestler, actor, and television personality. He is currently signed to WWE, where he performs on the Raw brand under the ring name The Miz. Mizanin first gained fa ...
and John Morrison in a tag-team match against The New Day, in which the latter won, He also appeared on the special throwback episode of ''
SmackDown ''WWE SmackDown'', also known as ''Friday Night SmackDown'' or simply ''SmackDown'', is an American professional wrestling television program produced by WWE that as of currently airs live every Friday at 8 p.m. ET on Fox. Fox Deportes sim ...
'' on May 7, 2021.


Independent circuit (2014–present)

In 2014, Booker T had announced that Long would serve as the general manager for his
Reality of Wrestling Reality of Wrestling (ROW) is an independent professional wrestling promotion based in Houston, Texas. It was established as Pro Wrestling Alliance (PWA) in 2005 by Booker T. History Pro Wrestling Alliance The Pro Wrestling Alliance's first s ...
promotion's Summer of Champions iPPV. Teddy Long acted as the general manager for ''SWE Fury'', a nationally televised wrestling promotion based in Plano, Texas. Long left the company in August 2021. From 2021-present Teddy Long has worked as commissioner for Georgia Independent promotion Main Event Wrestling and Independent Wrestling Network


Filmography


Web series


Matches

During his time as general manager, Long became known as "tag team Teddy" due to his tendency to book impromptu
tag team Tag team wrestling is a type of professional wrestling in which matches are contested between teams of multiple wrestlers. Tag teams may be made up of wrestlers who normally wrestle in singles competition, but more commonly are made of establish ...
matches in many ''SmackDown'' main events as a way to settle scores between four or more wrestlers. Another signature move was to punish heels by forcing them to "go one-on-one with The Undertaker." He also revived many old and made new match types: *At No Mercy 2004, he put JBL and The Undertaker in a
Last Ride Match Many types of wrestling matches, sometimes called "concept" or "gimmick matches" in the jargon of the business, are performed in professional wrestling. Some gimmick matches are more common than others and are often used to advance or conclude a ...
. The rules were similar to a
Casket Match Many types of wrestling matches, sometimes called "concept" or "gimmick matches" in the jargon of the business, are performed in professional wrestling. Some gimmick matches are more common than others and are often used to advance or conclude a ...
and an Ambulance Match where one opponent must put the other into the back of the
hearse A hearse is a large vehicle, originally a horse carriage but later with the introduction of motor vehicles, a car, used to carry the body of a deceased person in a coffin at a funeral, wake, or memorial service. They range from deliberately a ...
and drive out the arena. JBL won the first Last Ride Match due to interference by Heidenreich. At Armageddon 2006, The Undertaker defeated Mr. Kennedy in the second Last Ride Match. *At No Way Out 2005, JBL had to defend his title against The Big Show in the first-ever Barbed Wire Steel Cage Match. The rules were the same as a normal steel cage match, but the top of the cage had barbed wire around it so nobody could escape (despite the fact that a victory could still be declared if a competitor managed to escape). This was done by Long to make sure there was no interference from any superstars, primarily JBL's stable, The Cabinet. JBL won the match when Big Show chokeslammed him through the ring, allowing him to escape underneath. *Long also brought back the
King of the Ring King of the Ring was a professional wrestling pay-per-view (PPV) and WWE Network event produced by WWE, a Connecticut-based professional wrestling promotion. The PPV event was held annually in June and was established in 1993 when the promotio ...
tournament in
2006 File:2006 Events Collage V1.png, From top left, clockwise: The 2006 Winter Olympics open in Turin; Twitter is founded and launched by Jack Dorsey; The Nintendo Wii is released; Montenegro 2006 Montenegrin independence referendum, votes to declare ...
as a ''SmackDown''-exclusive event. *At Armageddon 2006, Long brought back the
Inferno match Many types of wrestling matches, sometimes called "concept" or "gimmick matches" in the jargon of the business, are performed in professional wrestling. Some gimmick matches are more common than others and are often used to advance or conclude a ...
, where Kane defeated
MVP In team sports, a most valuable player award, abbreviated 'MVP award', is an honor typically bestowed upon an individual (or individuals, in the instance of a tie) whose individual performance is the greatest in an entire league, for a particu ...
. *On April 10, 2009 episode of ''SmackDown'' he announced that Matt Hardy and Jeff Hardy would face each other in the first stretcher match in ''SmackDown'' history.


Awards and accomplishments

*Combat Sport Pro **Hall of Fame (Class of 2015) *
National Wrestling Alliance The National Wrestling Alliance (NWA) is an American professional wrestling professional wrestling promotion, promotion and former professional wrestling governing body operated by its parent company Lightning One, Inc. Founded in 1948, the NWA ...
**
NWA Hall of Fame The National Wrestling Alliance (NWA) Hall of Fame is an American professional wrestling hall of fame maintained by the NWA. It was established in 2005 to honor select wrestling personalities, mostly alumni of the NWA. Inductees receive commemora ...
(Class of 2012) *''
Pro Wrestling Illustrated ''Pro Wrestling Illustrated'' (''PWI'') is an American internationally sold professional wrestling magazine that was founded in 1979 by publisher Stanley Weston. ''PWI'' is headquartered in Blue Bell, Pennsylvania, and published by Kappa Publish ...
'' **
Manager of the Year Manager of the Year may refer to: * Major League Baseball Manager of the Year Award * League Managers Association Manager of the Year * Premier League Manager of the Season The Premier League Manager of the Season is an annual association footba ...
(1990) *''
Wrestling Observer Newsletter The ''Wrestling Observer Newsletter'' (''WON'') is a newsletter that covers professional wrestling and mixed martial arts. Founded in print in 1982 by Dave Meltzer, the ''Wrestling Observer'' website merged with Bryan Alvarez's ''Figure Four We ...
'' ** Worst Worked Match of the Year (2005) vs.
Eric Bischoff Eric Aaron Bischoff (born May 27, 1955) is an American television producer, professional wrestling booker, and performer. He is best known for serving as Executive Producer and later Senior Vice President of World Championship Wrestling (WCW) and ...
at
Survivor Series Survivor Series is a professional wrestling pay-per-view (PPV) and livestreaming event, produced annually since 1987 by WWE, the world's largest professional wrestling promotion. Held in November generally the week of Thanksgiving, it is the sec ...
*
WWE World Wrestling Entertainment, Inc., d/b/a as WWE, is an American professional wrestling promotion. A global integrated media and entertainment company, WWE has also branched out into other fields, including film, American football, and vario ...
**
WWE Hall of Fame The WWE Hall of Fame is a hall of fame which honors professional wrestlers and professional wrestling personalities maintained by WWE. Originally known as the "WWF Hall of Fame", it was created in 1993 when André the Giant was posthumously i ...
(Class of 2017)


References


External links

* *
Theodore Long
on
Twitter Twitter is an online social media and social networking service owned and operated by American company Twitter, Inc., on which users post and interact with 280-character-long messages known as "tweets". Registered users can post, like, and ...
{{DEFAULTSORT:Long, Theodore 1947 births African-American television personalities American color commentators Living people People from Atlanta Professional wrestling authority figures Professional wrestling managers and valets Professional wrestling referees Sportspeople from Birmingham, Alabama WWE Hall of Fame inductees 21st-century African-American people 20th-century African-American people