Ted was one of two

airline An airline is a company that provides civil aviation, air transport services for traveling passengers and freight. Airlines use aircraft to supply these services and may form partnerships or Airline alliance, alliances with other airlines for ...

divisional brands of

United Airlines United Airlines, Inc. (commonly referred to as United), is a major American airline headquartered at the Willis Tower in Chicago, Illinois.

. It targeted vacation locations primarily served by the

low cost airline A low-cost carrier or low-cost airline (occasionally referred to as '' no-frills'', ''budget'' or '' discount carrier'' or ''airline'', and abbreviated as ''LCC'') is an airline that is operated with an especially high emphasis on minimizing op ...

market, in contrast to the company's high-end premium transcontinental brand, United p.s. (which focused on business travelers between United's two California hubs and New York City). "Ted" comes from the last three letters in the ''United'' brand name. United marketed Ted anthropomorphically and attempted to personify Ted; it used phrases such as ''Meet Ted'' or ''I've Met Ted''. Due to the airline crisis caused by spiking fuel prices, on June 4, 2008, United announced that the Ted brand and services would be discontinued. The Ted aircraft were refitted with a First Class cabin and re-incorporated into United's mainline fleet to compensate for the retirement of United's entire

Boeing 737 The Boeing 737 is a narrow-body aircraft produced by Boeing at its Renton Factory in Washington. Developed to supplement the Boeing 727 on short and thin routes, the twinjet retains the 707 fuselage width and six abreast seating with two un ...

fleet. Operations were folded back into the mainline brand on January 6, 2009.

History

Ted's creation was announced November 12, 2003, and service began February 12, 2004. It began service out of United's hub in

Denver International Airport Denver International Airport , locally known as DIA, is an international airport in the Western United States, primarily serving metropolitan Denver, Colorado, as well as the greater Front Range Urban Corridor. At , it is the largest airport in ...

to compete with

JetBlue Airways JetBlue Airways Corporation (stylized as jetBlue) is a major American low cost airline, and the seventh largest airline in North America by passengers carried. The airline is headquartered in the Long Island City neighborhood of the New York ...

. The airline had 56

Airbus A320-200 Airbus SE (; ; ; ) is a European multinational aerospace corporation. Airbus designs, manufactures and sells civil and military aerospace products worldwide and manufactures aircraft throughout the world. The company has three divisions: '' ...

s with 156 all-economy seats, allowing United to compete with

low-cost airline A low-cost carrier or low-cost airline (occasionally referred to as '' no-frills'', ''budget'' or '' discount carrier'' or ''airline'', and abbreviated as ''LCC'') is an airline that is operated with an especially high emphasis on minimizing op ...

s such as

Frontier Airlines Frontier Airlines is a major ultra-low-cost U.S. airline headquartered in Denver, Colorado. It operates flights to over 100 destinations throughout the United States and 31 international destinations, and employs more than 3,000 staff. The ca ...

. All Ted flights were operated by United crews flying under the UAL

operating certificate Operating certificate is a category of license issued by a government agency allowing an individual or company to provide a controlled type of service. These certificates are generally issued for a limited time period. Certificates can have in ...

, as Ted was not actually a certificated airline, but rather a brand name applied to differentiate the all-economy service from United's mainline flights. Therefore, because of operational needs, it was possible for Ted aircraft to be utilized for mainline United flights; in the reverse, more often mainline United aircraft operated as Ted flights because of equipment substitutions. During its brief existence, Ted was the subject of a popular joke that "Ted" stood for "the end of United." This usually led to related jokes that

American Airlines American Airlines is a major airlines of the United States, major US-based airline headquartered in Fort Worth, Texas, within the Dallas–Fort Worth metroplex. It is the Largest airlines in the world, largest airline in the world when measured ...

would start its own low-cost brand called "Can" and

Northwest Airlines Northwest Airlines Corp. (NWA) was a major American airline founded in 1926 and absorbed into Delta Air Lines, Inc. by a merger. The merger, approved on October 29, 2008, made Delta the largest airline in the world until the American Airlines ...

would start "West". Ted ceased all operations on January 6, 2009 and was transferred to UA mainline.

Destinations

At the time of its integration back into mainline United, Ted flew to 23 destinations throughout the

United States The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country primarily located in North America. It consists of 50 states, a federal district, five major unincorporated territorie ...

, including

Puerto Rico Puerto Rico (; abbreviated PR; tnq, Boriken, ''Borinquen''), officially the Commonwealth of Puerto Rico ( es, link=yes, Estado Libre Asociado de Puerto Rico, lit=Free Associated State of Puerto Rico), is a Caribbean island and Unincorporated ...

, and

Mexico Mexico (Spanish: México), officially the United Mexican States, is a country in the southern portion of North America. It is bordered to the north by the United States; to the south and west by the Pacific Ocean; to the southeast by Guatema ...

. Ted's primary hub was at

, and the airline maintained focus cities at

Chicago (''City in a Garden''); I Will , image_map = , map_caption = Interactive Map of Chicago , coordinates = , coordinates_footnotes = , subdivision_type = Country , subdivision_name ...

O'Hare International Airport Chicago O'Hare International Airport , sometimes referred to as, Chicago O'Hare, or simply O'Hare, is the main international airport serving Chicago, Illinois, located on the city's Northwest Side, approximately northwest of the Chicago Loop, ...

San Francisco International Airport San Francisco International Airport is an international airport in an unincorporated area of San Mateo County, south of Downtown San Francisco. It has flights to points throughout North America and is a major gateway to Europe, the Middle E ...

, and

Dulles International Airport Washington Dulles International Airport , typically referred to as Dulles International Airport, Dulles Airport, Washington Dulles, or simply Dulles ( ), is an international airport in the Eastern United States, located in Loudoun County and Fai ...

near

Washington, DC ) , image_skyline = , image_caption = Clockwise from top left: the Washington Monument and Lincoln Memorial on the National Mall, United States Capitol, Logan Circle, Jefferson Memorial, White House, Adams Morgan ...

Fleet

United dedicated 56 of its 99

aircraft to Ted operations.

Cabin

Ted's A320s were configured in one class that was split into two sub-classes. Economy Plus was the first sub-class which included rows 1-11. Economy Plus provided an extra five inches to the existing 31 inches of seat pitch for economy. Ted planes were equipped with 20 overhead retractable LCD screens known as "Tedevision" which were used to play videos throughout the flight. First class seating was not available on Ted flights. Every seat had TedTunes, which had 12 music stations plus a station that played live feeds from

Air Traffic Control Air traffic control (ATC) is a service provided by ground-based air traffic controllers who direct aircraft on the ground and through a given section of controlled airspace, and can provide advisory services to aircraft in non-controlled airs ...

(channel 9) at the pilot's discretion.

References

External links