Technogym is a company selling equipment and digital technologies for fitness, sport and health based in

Cesena Cesena (; rgn, Cisêna) is a city and ''comune'' in the Emilia-Romagna region of Italy, served by Autostrada A14, and located near the Apennine Mountains, about from the Adriatic Sea. The total population is 97,137. History Cesena was o ...

Italy Italy ( it, Italia ), officially the Italian Republic, ) or the Republic of Italy, is a country in Southern Europe. It is located in the middle of the Mediterranean Sea, and its territory largely coincides with the homonymous geographical re ...

. Technogym has been Official Supplier to eight Olympic Games including the

Tokyo 2020 The , officially the and also known as , was an international multi-sport event held from 23 July to 8 August 2021 in Tokyo, Japan, with some preliminary events that began on 21 July. Tokyo was selected as the host city during the ...

games. The company was founded in 1983 by

Nerio Alessandri Nerio Alessandri (Gatteo, Province of Forlì-Cesena, 8 April 1961) is an Italian entrepreneur and President and founder of Technogym (since 1983). Biography In 1983 Nerio Alessandri founded Technogym at the age of 22, and began building exercis ...

History

Entrepreneur

in the early 1980s began building the prototype of an exercise machine in the garage of his home in Cesena. He used a public telephone booth because he had no telephone at home, and got help from his brother Pierluigi Alessandri, from his then girlfriend and now wife Stefania, and from friends and neighbours who became his first collaborators. He left his job as a designer at a company in Cesena that manufactured automatic machines for packaging fruit, then rented a warehouse in Gambettola. In 1985 Technogym launched its first complete strength training line, and in 1986 it presented Unica, a home training multistation. Then, in 1990, the company added its first cardiovascular training line. In 1992 Technogym defines its wellness concept as "a lifestyle based on regular physical activity, a balanced diet and a positive attitude", adding the slogan "The Wellness Company" to the company logo. The wellness concept is proposed as an alternative to the American concept of fitness. In 1996 the company introduced Wellness System, the first software to manage people's training programs at the gym. In 2000 it launched the Selection line and in 2002 it launched Excite, the first cardiovascular training line with an integrated TV screen. The company has been an official supplier for numerous Olympic Games. In 2012 MyWellness Cloud, the evolution of the Wellness System that allows users to access their own personalized workout program on Technogym connected equipment, wherever they are, in the gym, in hotels, in medical centres, at home or outdoors thanks to a dedicated app. In July 2014 Technogym partnered with industrial designer Antonio Citterio to create a sleek line of home gym equipment. The Personal Line integrates tablet-style console called VISIOWEB that runs on an Android platform In August 2014, the

2016 Summer Olympics The 2016 Summer Olympics ( pt, Jogos Olímpicos de Verão de 2016), officially the Games of the XXXI Olympiad ( pt, Jogos da XXXI Olimpíada) and also known as Rio 2016, was an international multi-sport event held from 5 to 21 August 20 ...

in Rio, announced it was choosing Technogym as an exclusive supplier. On 29 September 2012, the new Technogym Village was officially inaugurated in

, with the presence of the President of the Italian Republic

Giorgio Napolitano Giorgio Napolitano (; born 29 June 1925) is an Italian politician who served as president of Italy from 2006 to 2015, the first Italian president to be re-elected to the presidency. Due to his dominant position in Italian politics, some critics ...

, the ministers

Corrado Passera Corrado Passera (born 30 December 1954 in Como, Italy) is an Italian manager and banker who has held numerous executive-level positions in various industrial and financial sectors and served as minister of economic development and infrastruct ...

, Piero Gnudi and Renato Balduzzi, and the former President of the United States

Bill Clinton William Jefferson Clinton ( né Blythe III; born August 19, 1946) is an American politician who served as the 42nd president of the United States from 1993 to 2001. He previously served as governor of Arkansas from 1979 to 1981 and agai ...

. The new headquarters was designed by architect Antonio Citterio. In 2019 Technogym enhanced its focus on digital introducing Technogym Bike, its first indoor bike that offers indoor-cycling classes live and on-demand run by trainers from fitness studios around the world. After selling 6.96% of the capital in April 2019, in February 2020 Alessandri's Wellness Holding sold almost 5% of Technogym in an accelerated placement, cashing in 114 million. Wellness thus drops to 39.8% of the capital of the Romagna giant, equal to 56.9% of the voting rights.

Partnerships

Olympics

Technogym has been appointed Official Supplier to the Tokyo 2020 Olympics for the eighth time, after

Sydney Sydney ( ) is the capital city of the state of New South Wales, and the most populous city in both Australia and Oceania. Located on Australia's east coast, the metropolis surrounds Sydney Harbour and extends about towards the Blue Mountain ...

2000,

Athens Athens ( ; el, Αθήνα, Athína ; grc, Ἀθῆναι, Athênai (pl.) ) is both the capital and largest city of Greece. With a population close to four million, it is also the seventh largest city in the European Union. Athens dominates ...

2004,

Turin Turin ( , Piedmontese language, Piedmontese: ; it, Torino ) is a city and an important business and cultural centre in Northern Italy. It is the capital city of Piedmont and of the Metropolitan City of Turin, and was the first Italian capital ...

, 2006,

Beijing } Beijing ( ; ; ), alternatively romanized as Peking ( ), is the capital of the People's Republic of China. It is the center of power and development of the country. Beijing is the world's most populous national capital city, with over 21 ...

2008,

London 2012 The 2012 Summer Olympics (officially the Games of the XXX Olympiad and also known as London 2012) was an international multi-sport event held from 27 July to 12 August 2012 in London, England, United Kingdom. The first event, the ...

, Rio de Janeiro 2016 and Pyeongchang 2018.

Football

The football teams Juventus FC, Milan AC, Inter FC have chosen Technogym as a partner for the athletic preparation of their players, as well as the F1 teams Ferrari and McLaren.

Other sports

In the world of tennis, Technogym has been chosen as supplier by Rafael Nadal and Jannik Sinner. In basket by the teams Olimpia Milano and Virtus Bologna. In sailing Technogym is partner of Luna Rossa, and in golf it's Official Partner of PGA (Professional Golfers Association), the organization that manages the main professional golf tours in the United States

Design awards

Technogym has received many awards for the design of its products: 3 Compasso D’oro awards, 12 ADI awards, 12 Red Dot Design Awards, 3 International Design Excellence Awards, and 4 iF awards.

References

{{Authority control Sporting goods manufacturers of Italy Italian brands Companies established in 1983 Italian companies established in 1983 Exercise equipment companies Exercise-related trademarks