Tatango is an

U.S. The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country Continental United States, primarily located in North America. It consists of 50 U.S. state, states, a Washington, D.C., ...

mobile marketing company that specializes in text message marketing (SMS/MMS) services. Tatango's

software Software is a set of computer programs and associated documentation and data. This is in contrast to hardware, from which the system is built and which actually performs the work. At the lowest programming level, executable code consists ...

enables clients to build campaigns and engage consumers through text message promotions and alerts and this is open to users in the

and

Canada Canada is a country in North America. Its ten provinces and three territories extend from the Atlantic Ocean to the Pacific Ocean and northward into the Arctic Ocean, covering over , making it the world's second-largest country by tot ...

. Tatango is a privately held corporation based in Seattle, WA, with investments from the Seattle Alliance of Angels.

History

Derek Johnson, the founder, founded the service originally named NetworkText when at the University of Houston's

Bauer College of Business The C.T. Bauer College of Business is the business school of the University of Houston, and is fully accredited by the AACSB International. It offers B.B.A., M.B.A., MS Accountancy, MS Finance, and the Houston metropolitan area's only Ph.D. progr ...

. Initially started as a solution for his fraternity (

Delta Upsilon Delta Upsilon (), commonly known as DU, is a collegiate men's fraternity founded on November 4, 1834 at Williams College in Williamstown, Massachusetts. It is the sixth-oldest, all-male, college Greek Letter Organizations#Greek letters, Greek-let ...

) to communicate with his fraternity brothers. Tatango was originally designed to allow groups and organizations to use the service to send text messages to their members, while NetworkText inserted 30-40 character text ads at the bottom of each text message. The service was free for groups and organizations in collaboration with

4INFO 4INFO is an American corporation that measures and tracks media audiences for the targeting of audiences. The company also displays targeted advertisements on mobile devices. The company is currently owned by Nielsen Holdings. History The comp ...

. This was later reviewed on July 26, 2008 and the company started charging a monthly fee to use the service. Johnson left college and moved to Bellingham, WA, where he founded NetworkText with Matt Pelo, who left the company later that year. In 2008, the company was renamed to Tatango, and offices were found. Tatango moved from being a

Limited-liability company A limited liability company (LLC for short) is the US-specific form of a private limited company. It is a business structure that can combine the pass-through taxation of a partnership or sole proprietorship with the limited liability of a ...

to a

Corporation A corporation is an organization—usually a group of people or a company—authorized by the state to act as a single entity (a legal entity recognized by private and public law "born out of statute"; a legal person in legal context) and r ...

late in 2008. In October that same year, Tatango launched a voice messaging service, which has since been discontinued. Tatango acquired HungryThumb in 2012 and Broadtexter the following year. In 2016 Tatango launched the U.S. Short Code Directory. In 2022, Kevin Fitzgerald became the CEO, and Derek Johnson became Chief Innovation Officer.

Highlights

* In 2009 Tantago's CEO makes Top entrepreneur's list in Business Week's 2009 Best Young Entrepreneurs list * Also Mention in Forbes as the Killer app of the 2012 election

Press

Tatango has been featured on ''

TechCrunch TechCrunch is an American online newspaper focusing on high tech and startup companies. It was founded in June 2005 by Archimedes Ventures, led by partners Michael Arrington and Keith Teare. In 2010, AOL acquired the company for approximately ...

'', ''

Cnet ''CNET'' (short for "Computer Network") is an American media website that publishes reviews, news, articles, blogs, podcasts, and videos on technology and consumer electronics globally. ''CNET'' originally produced content for radio and televi ...

'' ''

The Seattle Times ''The Seattle Times'' is a daily newspaper serving Seattle, Washington, United States. It was founded in 1891 and has been owned by the Blethen family since 1896. ''The Seattle Times'' has the largest circulation of any newspaper in Washington (s ...

'' and ''

LifeHacker ''Lifehacker'' is a weblog about life hacks and software that launched on January 31, 2005. The site was originally launched by Gawker Media and is currently owned by G/O Media. The blog posts cover a wide range of topics including: Microsoft W ...

''. Tatango CEO, Derek Johnson has also been featured in ''

The Wall Street Journal ''The Wall Street Journal'' is an American business-focused, international daily newspaper based in New York City, with international editions also available in Chinese and Japanese. The ''Journal'', along with its Asian editions, is published ...

'' in the article.

References

External links

* {{Official website Mobile telecommunication services