Tata Salt was launched in 1983 by
Tata Chemicals as India's first packaged
iodised salt
Iodised salt ( also spelled iodized salt) is table salt mixed with a minute amount of various salts of the element iodine. The ingestion of iodine prevents iodine deficiency. Worldwide, iodine deficiency affects about two billion people and is t ...
brand.
The brand is now the biggest packaged salt brand in
India
India, officially the Republic of India (Hindi: ), is a country in South Asia. It is the seventh-largest country by area, the second-most populous country, and the most populous democracy in the world. Bounded by the Indian Ocean on the so ...
, with a market share of 17%.
The Indian salt market
As of June, 2019, more than 90 thousand metric tonnes of Tata Salt is sold through over 65 lakh retail outlets reaching 161 million households across the country each month.
The market for packaged iodized salt and other salts in India is estimated to be worth Rs. 21.7 billion, with Tata Salt commanding a sales share of Rs 3.74 billion or 17.3% of the market. Domestic competitors include Ankur, Annapurna, Sarbu, Captain Cook, i-shakti,
Nirma Shudh and
Aashirvaad
Aashirvaad is a brand of staple food and kitchen ingredients owned by ITC Ltd. The Aashirvaad range of products include Atta flour, Salt, Spices and Instant mixes.
Atta
ITC entered the branded Atta market with the launch of Aashirvaad Atta i ...
. However major competition is only given by
Surya Salt which holds the second largest market share after Tata Salt.
Products
TATA salt is sold in two type of packing:
# Multilayer Laminate Pouch
# Jars (PET & Glass)
TATA salt produce five different type of salt:
# TATA car
# TATA salt plus
# TATA salt lite
# TATA Black salt
# TATA rock salt
Advertising
In its advertising, Tata Salt positions itself a
''Desh Ka Namak'' translating roughly to "The Nation's Salt". The latest ad for the bran
Ghul Mil adtalks about the
unity in diversity
Unity in diversity is used as an expression of harmony and unity between dissimilar individuals or groups. It is a concept of "unity without uniformity and diversity without fragmentation" that shifts focus from unity based on a mere tolerance ...
of India as a nation and how its people blend with each other just the way Tata salt completely dissolves in water, showing that it is a pure salt.
price is Rs 20 in North East and Rs 18 in rest of India
Awards and recognition
Tata salt was ranked 316th among India's most trusted brands according to the Brand Trust Report 2012, a study conducted by Trust Research Advisory. In the Brand Trust Report 2013, Tata Salt was ranked 106th among India's most trusted brands while according to the Brand Trust Report 2014, Tata salt was ranked 199th among India's most trusted brands. It was among 16 of
Tata Group
The Tata Group () is an Indian multinational conglomerate headquartered in Mumbai. Established in 1868, it is India's largest conglomerate, with products and services in over 150 countries, and operations in 100 countries across six continents ...
's subsidiary brands to feature in the report apart from the parent brand.
Ratan Tata
Ratan Naval Tata, GBE (born 28 December 1937) is an Indian industrialist and former chairman of Tata Sons. He was also the chairman of the Tata Group from 1990 to 2012, serving also as interim chairman from October 2016 through February 2017 ...
also featured in the report among India's most trusted 'Personality' brands.
Tata Salt was the 2nd Most Trusted Brand of India in 2015.
References
External links
Tata Salt, Official pageTata Salt on Tata Group
{{portal bar, Food
Indian brands
Brand name condiments
Companies established in 1983
Salt industry in India
Tata Consumer Products