Tata Neu is a multi-purpose

super-app A super-app (also written as super app or superapp) is a mobile or web application that can provide multiple services including payment and financial transaction processing, effectively becoming an all-encompassing self-contained commerce and com ...

, developed in

India India, officially the Republic of India (Hindi: ), is a country in South Asia. It is the seventh-largest country by area, the second-most populous country, and the most populous democracy in the world. Bounded by the Indian Ocean on the so ...

by the

Tata Group The Tata Group () is an Indian multinational conglomerate headquartered in Mumbai. Established in 1868, it is India's largest conglomerate, with products and services in over 150 countries, and operations in 100 countries across six continent ...

. It is the country's first super-app. The app was launched to coincide with the start of an

Indian Premier League The Indian Premier League (IPL), also known as TATA IPL for sponsorship reasons, is a men's T20 franchise cricket league of India. It is annually contested by ten teams based out of seven Indian cities and three Indian states. The leagu ...

match. Tata Neu was launched on 7 April 2022, during which the servers were overloaded. Sales numbers missed the

million One million (1,000,000), or one thousand thousand, is the natural number following 999,999 and preceding 1,000,001. The word is derived from the early Italian ''millione'' (''milione'' in modern Italian), from ''mille'', "thousand", plus the au ...

targets set by Tata Digital. Reports stated that Tata Digital received as much as

billion Billion is a word for a large number, and it has two distinct definitions: *1,000,000,000, i.e. one thousand million, or (ten to the ninth power), as defined on the short scale. This is its only current meaning in English. * 1,000,000,000,000, i.e ...

in funding from Tata Group for the Tata Neu app and additional investments. By May ending the app had nearly 11 million downloads, however the app was bugged with constant glitches and slow response time leading to a reduction in customer usage. As the reports of high number of bugs and sluggish user experienced continued, reports emerged that Tata Neu CTO had resigned within 4 months and the app faced backlash over data sharing of customer info between companies. In January 2023,

Mukesh Bansal Mukesh Bansal is an Indian businessman who founded Indian fashion e-commerce company Myntra and currently serves as the CEO of cult.fit of which he is also the co-founder. Mukesh has been listed in the Best 40 Under 40 Entrepreneurs by Fortune ...

the President of Tata Digital and head of operations for Tata Neu stepped down from Tata Neu with Pratik Pal, the CEO of Tata Digital, looking after all the business decisions at the firm. Soon, additional reports emerged that Tata Neu is set to miss the first year GMV by as much as 50%. Internal projections showed the company projecting GMV by March 2023 at billion vs expected billion (which was scaled down from billion).

References

{{FinTech in India E-commerce in India Mobile payments in India Indian brands Online payments Payment service providers Super-apps Mobile payments