tastecard is a

discount card A discount card is a card or document, often a plastic credit card or paper card, that entitles the holder to discounts on the prices of some products or services. Cards may be issued as part of a loyalty program, offering discounts to existing cus ...

accepted by many restaurants in the UK and Ireland offering in some cases a 50% discount, in others two meals for the price of one at participating restaurants; details and restrictions vary from restaurant to restaurant and are listed on the website. The card is the same size as a

credit card A credit card is a payment card issued to users (cardholders) to enable the cardholder to pay a merchant for goods and services based on the cardholder's accrued debt (i.e., promise to the card issuer to pay them for the amounts plus the o ...

; a "digital card" on a smartphone is available to cardholders for convenience. Restrictions may apply: some restaurants allow discounts to no more than two diners; cards may not be accepted at peak times such as Fridays or Saturdays, or December; it is often necessary to book beforehand. It was originally set up in 2006 as tastelondon by founders Matt Turner and Jamie Milner, and re-branded in 2010 to encompass the rest of the UK and Ireland. tastecard reported over 7,000 participating restaurants and over 800,000 members, and claimed to be "the largest dining club cooperative of our kind, anywhere in the world". Both chain and independent restaurants, some with a Michelin star, accept tastecard. Annual membership costs £79.99 and is purchased through the website, with a gift option available; lower prices and shorter free trials are often available. Restaurants in the scheme are required to offer a discount to members, but the restaurants do not receive a share of the membership fee. The tastecard website and

smartphone app A mobile application or app is a computer program or software application designed to run on a mobile device such as a phone, tablet, or watch. Mobile applications often stand in contrast to desktop applications which are designed to run on des ...

allow users to search for participating restaurants near a specified location. Members can also use the smartphone app to access their digital card, write restaurant reviews and see their total savings. The app is available on iOS and Android.

Participating restaurants

Participating restaurants include nationwide chains, thousands of independent restaurants and several AA Rosette venues. Details of the discount for each restaurant and applicable restrictions are on the website or mobile app.

Chains

Cafe Rouge A coffeehouse, coffee shop, or café is an establishment that primarily serves coffee of various types, notably espresso, latte, and cappuccino. Some coffeehouses may serve cold drinks, such as iced coffee and iced tea, as well as other non-ca ...

Prezzo Prezzo (german: Pretz) is a ''frazione'' of the commune of Pieve di Bono-Prezzo, in Trentino, northern Italy, located about southwest of Trento Trento ( or ; Ladin and lmo, Trent; german: Trient ; cim, Tria; , ), also anglicized as Trent ...

* Strada *

Zizzi Zizzi is a chain of Italian-inspired restaurants in the United Kingdom and Ireland. In February 2015, Bridgepoint Capital completed a £250 million acquisition of '' ASK Italian'' and ''Zizzi'', and subsequently bought by TowerBrook Capital Partn ...

Ask (restaurant) Ask is the active verb for a direct question. Ask may also refer to: Places * Ask, Akershus, a village in Gjerdrum municipality, Viken county, Norway * Ask, Buskerud, a village in Ringerike municipality, Viken county, Norway * Ask, Vestland, a ...

* La Tasca *

Marco Pierre White Marco Pierre White (born 11 December 1961) is a British chef, restaurateur, and television personality. He has been dubbed "the first celebrity chef" and the ''enfant terrible'' of the UK restaurant scene. In January 1995, aged 33, White became ...

Banana Tree A banana is an elongated, edible fruit – botanically a berry – produced by several kinds of large herbaceous flowering plants in the genus ''Musa''. In some countries, bananas used for cooking may be called "plantains", distinguis ...

Azzurro "Azzurro" is an Italian pop song composed by Paolo Conte and Vito Pallavicini. Its most famous version was recorded by Adriano Celentano in 1968. Background Conte and Pallavicini wrote "Azzurro" especially for Celentano. The song describes a ...

Hilton Hotel Hilton Hotels & Resorts (formerly known as Hilton Hotels) is a global brand of full-service hotels and resorts and the flagship brand of American multinational hospitality company Hilton. The original company was founded by Conrad Hilton. As ...

Restaurants * Ramada Restaurants *

Radisson Hotels Radisson Hotels is an international hotel chain headquartered in the United States. A division of the Radisson Hotel Group, it operates the brands Radisson Blu, Radisson RED, Radisson Collection, Country Inn & Suites, and Park Inn by Rad ...

Restaurants *

Mercure Hotels Mercure is a French midscale hotel brand specialized in traditional hotels managed by committed hoteliers, and owned by Accor. Created in 1973 in France, the brand was acquired by Accor in 1975. The Mercure brand appears on 899 hotels in 61 countr ...

Restaurants *Tiger Tiger *Grand Union *Cabana *RBG *All Star Lanes *Barcelona Tapas *Chino Latino *Real China Buffet *Caffe Concerto *Frankie and Benny's * Ed's Diner *Brewers Fayre *Ship Hotel Weybridge *Bella Italia

tastecard+

The company launched special offer platform tastecard+ in May 2013, which became available as a payable add-on to annual tastecard membership. It provides discounts on

fine dining Fine may refer to: Characters * Sylvia Fine (''The Nanny''), Fran's mother on ''The Nanny'' * Officer Fine, a character in ''Tales from the Crypt'', played by Vincent Spano Legal terms * Fine (penalty), money to be paid as punishment for an of ...

, hotels, cinema, theatre, live music, comedy and family days out, and competitions and giveaways. Members can access tastecard+ via the website or smart phone app.

Charity

The company supports

Mary's Meals Mary's Meals, formerly known as Scottish International Relief (SIR), is a registered charity which sets up school feeding programmes in some of the world's poorest communities, where hunger and poverty prevent children from gaining an education. ...

, an international charity that initiates school feeding projects in some of the poorest communities of the world. For their charity campaigns in 2012 and 2013 tastecard donated £5 to Mary's Meals for every tastecard membership sold during that time. As of 1 November 2013 they had donated £230,148.00 to the charity over the preceding 18 months.

References

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External links