Tanishq is an Indian jewellery brand and a division of

Titan Company Titan Company Limited is an Indian company that mainly manufactures fashion accessories such as jewellery, watches and eyewear. Part of the Tata Group and started as a joint venture with the TIDCO, the company has its corporate headquarters in ...

. Founded in 1994, Tanishq is headquartered in

Bangalore Bangalore (), officially Bengaluru (), is the capital and largest city of the Indian state of Karnataka. It has a population of more than and a metropolitan population of around , making it the third most populous city and fifth most ...

Karnataka Karnataka (; ISO: , , also known as Karunāḍu) is a state in the southwestern region of India. It was formed on 1 November 1956, with the passage of the States Reorganisation Act. Originally known as Mysore State , it was renamed ''Karnat ...

India India, officially the Republic of India (Hindi: ), is a country in South Asia. It is the seventh-largest country by area, the second-most populous country, and the most populous democracy in the world. Bounded by the Indian Ocean on the so ...

History

By the end of the 1980s, the Titan company launched Tanishq. In the early 1990s, India's exchange issue was fixed, and the Titan Company chose to focus the brand on the Indian market. The first production plant launched in August 1992, and Tanishq's first store opened in 1996. Tanishq was the first jewellery retail brand in India. The first years of Tanishq recorded consistent losses. In 2000, Managing Director

Xerxes Desai Xerxes Desai was the first managing director of Titan Company, an Indian watchmaking company, and played an instrumental role in laying the foundation of the company. Biography Desai was a graduate of Elphinstone College ( Mumbai University) ...

chose Bhaskar Bhat to succeed him. Starting in 2000, its net worth started to grow, and by 2003, Tanishq was among the top 5 retailers in India, and made up 40% of the Titan Company's revenue. In the early 2000s, Tanishq opened stores internationally, in the Middle East and in the United States (

Chicago (''City in a Garden''); I Will , image_map = , map_caption = Interactive Map of Chicago , coordinates = , coordinates_footnotes = , subdivision_type = Country , subdivision_name ...

and

New Jersey New Jersey is a state in the Mid-Atlantic and Northeastern regions of the United States. It is bordered on the north and east by the state of New York; on the east, southeast, and south by the Atlantic Ocean; on the west by the Delaware ...

), but closed them before the end of the decade. Tanishq Showroom at Balmatta road in Mangalore

Tanishq made the beauty pageant crowns for the

Femina Miss India Miss India or Femina Miss India is a national beauty pageant in India that annually selects representatives to compete in Miss World, one of the Big Four major international beauty pageants. It is organised by '' Femina'', a women's magazine ...

2007. By 2008, Tanishq had 105 stores in 71 cities in India. In 2011, the Tanishq group launched the sub-brand called Mia for working women. In November 2012, Tanishq reached a landmark when it opened its 150th showroom in India In April 2014, the brand started to export to the

United Arab Emirates The United Arab Emirates (UAE; ar, اَلْإِمَارَات الْعَرَبِيَة الْمُتَحِدَة ), or simply the Emirates ( ar, الِْإمَارَات ), is a country in Western Asia (The Middle East). It is located at th ...

. In July 2014, Tanishq announced it ceased its gold deposit schemes to comply with the

Companies Act 2013 The Companies Act 2013 is an Act of the Parliament of India on Indian company law which regulates incorporation of a company, responsibilities of a company, directors, dissolution of a company. The 2013 Act is divided into 29 chapters containing ...

, schemes that enabled its clients to save up to buy gold, but launched it back just a few months later in a format that complied with the new laws. By June 2014, Tanishq had 167 retail stores nationwide, and announced the opening of 30 more by the end of 2015. In 2017, Tanishq launched a sub-brand called Rivaah targeting the wedding segment. In January 2017, the Titan group merged its ''Gold Plus'' stores with the larger Tanishq retail brand. In April 2017, Tanishq launched the sub-brand Mirayah to cater to women under their 40s. In December 2017, Tanishq launched the Aveer line, its first line of products for men.

Activities

Tanishq is a brand of jewellery

retail stores The retail format (also known as the retail formula) influences the consumer's store choice and addresses the consumer's expectations. At its most basic level, a retail format is a simple marketplace, that is; a location where goods and services are ...

in India. The brand is the property of

, which is back by

Tata Group The Tata Group () is an Indian multinational conglomerate headquartered in Mumbai. Established in 1868, it is India's largest conglomerate, with products and services in over 150 countries, and operations in 100 countries across six continent ...

and

TIDCO Tamil Nadu Industrial Development Corporation (TIDCO) is a governmental agency in the state of Tamil Nadu, India. It is responsible for the development of industries in the state and often partners with companies in the Indian government's Small ...

. The name Tanishq was chosen by Titan's first managing director

. The name was formed by combining the first two letters from "Tan" (means body) and ''निष्क'' "NIṢK" (meaning gold coin or necklace in

Sanskrit Sanskrit (; attributively , ; nominally , , ) is a classical language belonging to the Indo-Aryan branch of the Indo-European languages. It arose in South Asia after its predecessor languages had diffused there from the northwest in the late ...

), although the ''क'' k has been modified into a ''क़'' q. According to another sources, the name is formed with the two words ''Tan'' (body) and ''Nishk'' (gold ornament) in the Sanskrit language, a name synonymous to superior craftsmen or absolute design. In October 2020, Tanishq was at the centre of a controversial commercial that sparked backlash on social media over the depiction of Hindu and Muslim community in matrimonial setting. After heavy negative reactions on social media, the company withdrew the ad. NDTV reported that there was mob attack at Tanishq showroom in Kutch district however, it was rejected as false claim by Gujarat police. In a press release the company expressed they had withdraw the ad as it hurt the sentiments of the Hindu community and safety concerns of their employees and stake holders. Another controversy was filed on 9th Nov when the company stopped its ad of celebrating Diwali without crackers.

References

External links

Official website
{{authority control Design companies established in 1994 Luxury brands Companies based in Bangalore Indian jewellery designers Indian brands Jewellery retailers of India Jewellery companies of India Titan Company 1984 establishments in Karnataka