Tanduay Distillers, Inc. () is a Philippine alcoholic beverage company. It is a subsidiary of
LT Group
LT Group, Inc. () is a publicly listed holding company of Chinese Filipino business tycoon Lucio C. Tan in the Philippines. LT Group, Inc. is majority-owned by Tangent Holdings Corporation, its ultimate parent company (also controlled by Tan).
...
, a conglomerate owned by Filipino business magnate
Lucio Tan
Lucio Chua Tan Sr. (; born July 17, 1934) is a Filipino business magnate, investor, and philanthropist. He presides over the Filipino conglomerate company LT Group, Inc., a company with extensive business interests in sports, banking, airline ...
. As of 2019, it is the world's largest rum brand.
History
Tanduay traces its origins to a distillery in
Hagonoy, Bulacan
Hagonoy, officially the Municipality of Hagonoy ( tgl, Bayan ng Hagonoy), is a 1st class municipality in the province of Bulacan, Philippines. According to the 2020 census, it has a population of 133,448 people.
History
Hagonoy was first mentio ...
originally owned by Elías Menchatorre. In 1856, the distillery was acquired by Valentin Teus e Yrisarry and brought into
Ynchausti y Compañía
Ynchausti y Compañía (Ynchausti and Company, also known as YCO) was a prominent Philippine conglomerate from 1816 to 1936. In 1936, the Ynchausti family completed the divestment of most of their corporate holdings with the intention of adopting ...
, a prominent Philippine multi-national conglomerate led by the Ynchausti family. Although the Hagonoy distillery was already in operation at the time of the acquisition, Ynchausti y Compañia decided to use its own foundation date (1854) as the distillery's foundation date. Six years later, a rectifying plant was constructed in Isla de Tanduay, bordering the
Quiapo and
San Miguel districts of
Manila
Manila ( , ; fil, Maynila, ), officially the City of Manila ( fil, Lungsod ng Maynila, ), is the capital of the Philippines, and its second-most populous city. It is highly urbanized and, as of 2019, was the world's most densely populate ...
, becoming the original Tanduay distillery. To this day, the Ynchausti family crest can still be seen on every bottle of Tanduay.
There are no records of the product names produced by these two distilleries and it can be assumed that all alcoholic products of the period were sold without brand names or distinctive labels and were referred to by their generic names: "''aguardiente''" (
Spanish
Spanish might refer to:
* Items from or related to Spain:
**Spaniards are a nation and ethnic group indigenous to Spain
**Spanish language, spoken in Spain and many Latin American countries
**Spanish cuisine
Other places
* Spanish, Ontario, Can ...
for
firewater), "''tubâ''" (
palm wine
Palm wine, known by several #Names, local names, is an alcoholic beverage created from the sap of various species of palm tree such as the Borassus, palmyra, date palms, and coconut palms. It is known by various names in different regions and i ...
) and "''ron''" (
Spanish
Spanish might refer to:
* Items from or related to Spain:
**Spaniards are a nation and ethnic group indigenous to Spain
**Spanish language, spoken in Spain and many Latin American countries
**Spanish cuisine
Other places
* Spanish, Ontario, Can ...
for
rum
Rum is a liquor made by fermenting and then distilling sugarcane molasses or sugarcane juice. The distillate, a clear liquid, is usually aged in oak barrels. Rum is produced in nearly every sugar-producing region of the world, such as the Ph ...
). However, earliest records of the distillery list its rum simply as "''ron de destillería de Hagonoy y Tanduay''" (literally, “rum from the distillery of Hagonoy and Tanduay”).
By the 1900s, production would shift to the Manila distillery. By the 1930s, the rum it produced became branded as Tanduay Rhum and its packaging was changed from the 10 gallons ''
dama juana
A carboy, also known as a demijohn or a lady jeanne, is a rigid container with a typical capacity of . Carboys are primarily used for transporting liquids, often water or chemicals.
They are also used for in-home fermentation of beverages, ...
'' container to the smaller (375 ml, 750 ml) glass bottles.
Tanduay Distillery, Inc.
In 1934 and 1935, Elizalde & Company, a new company established by the grandchildren of Joaquín Marcelino Elizalde e Yrisarry (one of the original minority partners of Ynchausti y Compañia) acquired some of the major business assets of Ynchausti & Compañia, including the Tanduay distillery, when Manuel de Ynchausti made the decision to divest key assets of Ynchausti y Compañia. Under the ownership of the Elizalde group, the Tanduay distillery operated under the corporate name Tanduay Distillery, Inc. and became a successful enterprise, producing quality rum and other distilled spirits for both domestic and international markets.
Tanduay Distillers, Inc.
On May 18, 1988, Twin Ace Holdings Corporation, a company owned by
Lucio Tan
Lucio Chua Tan Sr. (; born July 17, 1934) is a Filipino business magnate, investor, and philanthropist. He presides over the Filipino conglomerate company LT Group, Inc., a company with extensive business interests in sports, banking, airline ...
, acquired the Tanduay brand and related assets of Tanduay Distillery, Inc. from Elizalde & Company, Inc. The new management launched a plant modernization and expansion program that increased the distillery's production capacity by almost 50 times. On July 30, 1999 Twin Ace Holdings changed its corporate name to Tanduay Distillers, Inc. Aside from rum, Tanduay Distillers, Inc. also produces
gin,
vodka
Vodka ( pl, wódka , russian: водка , sv, vodka ) is a clear distilled alcoholic beverage. Different varieties originated in Poland, Russia, and Sweden. Vodka is composed mainly of water and ethanol but sometimes with traces of impuritie ...
,
brandy
Brandy is a liquor produced by distilling wine. Brandy generally contains 35–60% alcohol by volume (70–120 US proof) and is typically consumed as an after-dinner digestif. Some brandies are aged in wooden casks. Others are coloured with ...
, and
whiskey
Whisky or whiskey is a type of distilled alcoholic beverage made from fermented grain mash. Various grains (which may be malted) are used for different varieties, including barley, corn, rye, and wheat. Whisky is typically aged in wooden cask ...
.
Subsidiaries:
* Asian Alcohol Corporation
* Absolut Distillers, Inc. (formerly, Absolut Chemicals, Inc.)
LT Group, Inc.
On July 8, 1999, Asian Pacific Equity Corporation (), a company also owned and controlled by
Lucio Tan
Lucio Chua Tan Sr. (; born July 17, 1934) is a Filipino business magnate, investor, and philanthropist. He presides over the Filipino conglomerate company LT Group, Inc., a company with extensive business interests in sports, banking, airline ...
, acquired 100% ownership of Twin Ace Holdings Corporation via a share swap with Twin Ace's existing shareholders. On November 10, 1999, APEC changed its corporate name to Tanduay Holdings, Inc. () and increased authorized capital from 1 billion pesos to 5 billion pesos at a par value of 1.00 peso per share. In October 2012, Tanduay Holdings, Inc. was renamed
LT Group, Inc. ().
Heritage
Coat of arms
The Tanduay
coat of arms
A coat of arms is a heraldry, heraldic communication design, visual design on an escutcheon (heraldry), escutcheon (i.e., shield), surcoat, or tabard (the latter two being outer garments). The coat of arms on an escutcheon forms the central ele ...
has appeared in the label of Tanduay branded products since the time of Tanduay Distillery, Inc. (predecessor of the current company, Tanduay Distillers, Inc.). It features two
escutcheons (shields). The left shield is based on the escutcheon of the Ynchausti
family crest
A crest is a component of a heraldic display, consisting of the device borne on top of the helm. Originating in the decorative sculptures worn by knights in tournaments and, to a lesser extent, battles, crests became solely pictorial after t ...
, the original owners of the Tanduay distillery.
The original Tanduay distillery
The original Tanduay distillery located at Calle Tanduay (now, J. Nepomuceno Street) in
Quiapo, Manila
Quiapo () is a district of the city of Manila, in the National Capital Region of the Philippines. Referred to as the "Old Downtown of Manila", Quiapo is home to the Quiapo Church, where the feast of the Black Nazarene is held with millions of p ...
has been Tanduay's prime production facility until it was decommissioned in April 2013. Tanduay Distillers, Inc. announced that production will be relocated to a larger facility located in
Cabuyao
Cabuyao, officially the City of Cabuyao ( fil, Lungsod ng Cabuyao), is a 1st class component city in the province of Laguna, Philippines. According to the 2020 census, it has a population of 355,330 people.
It used to be known as the "riche ...
,
Laguna, capable of producing 100,000 cases a day. The original distillery's production capacity was at 30,000 cases a day. Portions of the original distillery will be converted into a museum to showcase the history and heritage of Tanduay. The distillery may be reopened in the future, if needed, to serve as backup production facility.
Etymology
The original Tanduay distillery adopted its name from its original location on ''Isla de Tanduay'', a triangular area of Manila bounded by the ''esteros'' (
estuaries
An estuary is a partially enclosed coastal body of brackish water with one or more rivers or streams flowing into it, and with a free connection to the open sea. Estuaries form a transition zone between river environments and maritime environment ...
) of San Miguel and San Sebastian. "Tanduay" comes from the word "''tangwáy''", the
Tagalog term for "peninsula" that also meant "low-lying land". This was because the entire area, including nearby
Quiapo, was frequently flooded during the rainy season. In
Cebuano, "''tanguay''" meant a place where ''tubâ'' (
palm wine
Palm wine, known by several #Names, local names, is an alcoholic beverage created from the sap of various species of palm tree such as the Borassus, palmyra, date palms, and coconut palms. It is known by various names in different regions and i ...
) is bought and sold.
NBA sponsorship
In March 2017, Tanduay became the first Philippine brand to have a major sponsorship deal with a
National Basketball Association
The National Basketball Association (NBA) is a professional basketball league in North America. The league is composed of 30 teams (29 in the United States and 1 in Canada) and is one of the major professional sports leagues in the United S ...
team and arena. The partnership will designate Tanduay as the official rum of
Barclays Center
Barclays Center is a multi-purpose list of indoor arenas, indoor arena in the New York City Boroughs of New York City, borough of Brooklyn. The arena is home to the Brooklyn Nets of the National Basketball Association and the New York Liberty o ...
and the
Brooklyn Nets
The Brooklyn Nets are an American professional basketball team based in the New York City borough of Brooklyn. The Nets compete in the National Basketball Association (NBA) as a member of the Atlantic Division of the Eastern Conference. The t ...
, as well as the presenting sponsor of the venue's
40/40 Club & Restaurant for the remainder of the
2016–17 NBA season. Additionally, Tanduay Rhum will be an associate sponsor of the arena's Brooklyn Show platform and will have a variety of signage integrated throughout the venue.
In October 2017, Tanduay signed a two-year partnership with the
Golden State Warriors
The Golden State Warriors are an American professional basketball team based in San Francisco. The Warriors compete in the National Basketball Association (NBA), as a member of the league's Western Conference Pacific Division. Founded in 194 ...
, designating Tanduay as the presenting sponsor of various games of the Warriors including the Warriors' Filipino Heritage Night on October 29, 2017. The partnership will run from the
2017–18 NBA season until the end of the
2018–19 NBA season. Additionally, Tanduay will benefit from a variety of signage integrated throughout the Warriors home venue, the
Oracle Arena
An oracle is a person or agency considered to provide wise and insightful counsel or prophetic predictions, most notably including precognition of the future, inspired by deities. As such, it is a form of divination.
Description
The word '' ...
.
On January 22, 2021, Tanduay signed a three-year sponsorship deal with the
Milwaukee Bucks
The Milwaukee Bucks are an American professional basketball team based in Milwaukee. The Bucks compete in the National Basketball Association (NBA) as a member of the league's Eastern Conference Central Division. The team was founded in 1968 ...
, designating Tanduay as the official rum of the Bucks. In April 2021, Tanduay entered a partnership with the
Phoenix Suns
The Phoenix Suns are an American professional basketball team based in Phoenix, Arizona. They compete in the National Basketball Association (NBA), as a member of the league's Western Conference Pacific Division. The Suns are the only team in t ...
.
Ethyl Alcohol
In March 2020, during
COVID-19 pandemic
The COVID-19 pandemic, also known as the coronavirus pandemic, is an ongoing global pandemic of coronavirus disease 2019 (COVID-19) caused by severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2). The novel virus was first identif ...
the company starts producing Ethyl Alcohol with Absolut Distillers, Inc. for hospitals to help the alcohol shortage in medical facilities.
See also
*
Ynchausti y Compañia
*
Tanduay Rhum Masters
The Tanduay Rhum Makers (1975-1987) and Tanduay Rhum Masters (1999-2001) were two basketball franchises associated with the same liquor brand that played in the Philippine Basketball Association (PBA).
The original franchise, owned by Elizald ...
(
PBA team)
*
Tanduay Light Rhum Masters
The Tanduay Light Rhum Masters are a basketball team playing in the PBA Developmental League. The team is owned by Tanduay Distillers, Inc. and was originally known as the Boracay Rum Waves (2012-2014), which succeeded the Cobra Energy Drink Iro ...
(
PBA D-League
The PBA Developmental League, or PBA D-League, is the Philippine Basketball Association's official minor league basketball organization.
History
The PBA D-League was conceptualized after the collapse of the proposed merger between the Philip ...
team)
*
Tanduay Rum Masters
The Batangas City Embassy Chill is a professional basketball team currently competing in the Maharlika Pilipinas Basketball League (MPBL) and the Filbasket. The team traces its roots to the original Tanduay Rhum Masters that played in the Philip ...
(
MPBL
The Maharlika Pilipinas Basketball League (MPBL) is a men's professional basketball league in the Philippines.
History
Manny Pacquiao launched the Maharlika Pilipinas Basketball League on August 29, 2017, starting off as a semi-professional lea ...
and
Filbasket
The Filipino Basketball League, also known as Filbasket, is a professional basketball league founded in 2021 in the Philippines. Its first season was launched on October 28, 2021, featured eleven teams and ran for a period of 26 days. AICC Man ...
team)
References
Further reading
*
Tanduay at wartime
External links
Tanduay Distillers, Inc.
{{Authority control
Drink companies of the Philippines
Philippine alcoholic drinks
Philippine brands
Distilleries in the Philippines
Rums of the Pacific Rim
Products introduced in 1854
Companies established in 1854
1854 establishments in the Philippines