Taki Taki (song)
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"Taki Taki" is an English-Spanish song by French DJ and record producer
DJ Snake William Sami Étienne Grigahcine (born 13 June 1986), known by his stage name DJ Snake, is an Algerian French music producer and DJ, first achieving international recognition in 2013 by releasing an instrumentation-oriented single called " Turn D ...
featuring vocals from American singer
Selena Gomez Selena Marie Gomez ( ; born July 22, 1992) is an American singer, actress and producer. Gomez began her acting career on the children's television series ''Barney & Friends'' (2002–2004). As a teenager, she rose to prominence for starring a ...
, Puerto Rican singer
Ozuna Juan Carlos Ozuna Rosado (; born March 13, 1992), known simply by his surname Ozuna, is a Puerto Rican singer. Five of his studio albums have topped the Billboard Top Latin Albums, ''Billboard'' Top Latin Albums chart, with ''Aura (Ozuna al ...
and American rapper
Cardi B Belcalis Marlenis Almánzar Cephus (, ; born October 11, 1992), known professionally as Cardi B, is an American rapper and songwriter. She first gained popularity as an influencer on Vine and Instagram. From 2015 to early 2017, she appeared as ...
. The song was released on 28 September 2018 as the second single from DJ Snake's second studio album ''
Carte Blanche A blank cheque in the literal sense is a cheque that has no monetary value written in, but is already signed. In the figurative sense, it is used to describe a situation in which an agreement has been made that is open-ended or vague, and therefo ...
'' (2019). It was written by DJ Snake, Gomez, Ozuna, Cardi B, Ava Brignol, Jorden Thorpe, Juan Vasquez and Vicente Saavedra. Ozuna opens the
moombahton Moombahton (, ) is an electronic dance music genre, derived from house music and reggaeton, that was created by American DJ and producer Dave Nada in Washington, D.C., in 2009. Nada coined the name as a portmanteau of "Moombah" (a track by Sur ...
and
reggaeton Reggaeton (, ), also known as reggaetón and reguetón (), is a music style that originated in Panama during the late 1980s. It was later popularized in Puerto Rico. It has evolved from dancehall and has been influenced by American Hip hop m ...
song in Spanish, while Cardi B and Gomez follow in English and Spanish. The song's music video, directed by
Colin Tilley Colin Tilley (born June 27, 1988) is an American filmmaker, music video director, and television commercial director. Tilley is the CEO and owner of Boy in the Castle Productions. He has directed more than 300 music videos. Tilley directed, pro ...
, was released on 9 October 2018 and features the four artists dancing in a lava-drenched crater of a volcano. The single reached number one in sixteen countries including Argentina, Portugal and Spain. It received a Diamond
certification Certification is the provision by an independent body of written assurance (a certificate) that the product, service or system in question meets specific requirements. It is the formal attestation or confirmation of certain characteristics of a ...
in France, quadruple Platinum in the US, and won nine
music award A music award is an award or prize given for skill or distinction in music. There are different awards in different countries, and different awards may focus on or exclude certain music. For example, some music awards are only for classical music ...
s. "Taki Taki" made Cardi B the first female rapper to top the
Spotify Spotify (; ) is a proprietary Swedish audio streaming and media services provider founded on 23 April 2006 by Daniel Ek and Martin Lorentzon. It is one of the largest music streaming service providers, with over 456 million monthly active us ...
Global Global means of or referring to a globe and may also refer to: Entertainment * ''Global'' (Paul van Dyk album), 2003 * ''Global'' (Bunji Garlin album), 2007 * ''Global'' (Humanoid album), 1989 * ''Global'' (Todd Rundgren album), 2015 * Bruno ...
chart, extended her record as the first female rapper with multiple billion-streamers on the platform, and made Ozuna the artist with the most one billion-view videos on
YouTube YouTube is a global online video platform, online video sharing and social media, social media platform headquartered in San Bruno, California. It was launched on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim. It is owned by ...
. It has amassed over two billion views on the platform.


Background

In July 2018, Cardi B confirmed a collaboration with DJ Snake, Ozuna and a third mystery guest. The following month,
Selena Gomez Selena Marie Gomez ( ; born July 22, 1992) is an American singer, actress and producer. Gomez began her acting career on the children's television series ''Barney & Friends'' (2002–2004). As a teenager, she rose to prominence for starring a ...
and Cardi B teased a behind-the-scenes look at the song's music video shoot, which was filmed in
Los Angeles Los Angeles ( ; es, Los Ángeles, link=no , ), often referred to by its initials L.A., is the largest city in the state of California and the second most populous city in the United States after New York City, as well as one of the world' ...
. On 17 September 2018, DJ Snake announced the release date.


Composition

"Taki Taki" is a
moombahton Moombahton (, ) is an electronic dance music genre, derived from house music and reggaeton, that was created by American DJ and producer Dave Nada in Washington, D.C., in 2009. Nada coined the name as a portmanteau of "Moombah" (a track by Sur ...
and
reggaeton Reggaeton (, ), also known as reggaetón and reguetón (), is a music style that originated in Panama during the late 1980s. It was later popularized in Puerto Rico. It has evolved from dancehall and has been influenced by American Hip hop m ...
song. The whistle sample is from Sounds of
KSHMR Niles Hollowell-Dhar (born October 6, 1988), known professionally as Kshmr (pronounced "Kashmir" and stylized in all caps), is an American songwriter, DJ, music producer, and musician. He was ranked 23rd on ''DJ Mag''s 2015 Top 100 DJs poll and ...
Vol.2. It runs for three minutes and thirty-two seconds. Ozuna opens the track and provides the hook, while Cardi B and Gomez follow performing in English and Spanish. Lyrically, the song sees the performers expressing their ways to seduce and interpreting what their partners are thinking.


Music videos

The music video for "Taki Taki" premiered on 9 October 2018 on DJ Snake's YouTube channel. The video was directed by
Colin Tilley Colin Tilley (born June 27, 1988) is an American filmmaker, music video director, and television commercial director. Tilley is the CEO and owner of Boy in the Castle Productions. He has directed more than 300 music videos. Tilley directed, pro ...
. A short teaser clip was shown at the
2018 American Music Awards The 46th Annual American Music Awards were held on October 9, 2018, at the Microsoft Theater in Los Angeles, California. It aired live on ABC and was hosted by Tracee Ellis Ross. Cardi B and Drake led the list of nominations with eight mentions ea ...
. The video is set in a
post-apocalyptic Apocalyptic and post-apocalyptic fiction is a subgenre of speculative fiction in which the Earth's (or another planet's) civilization is collapsing or has collapsed. The apocalypse event may be climatic, such as runaway climate change; astro ...
world. The clip transitions with various landscapes showing the quartet together with a volcano in the background and in the solo scenes. These scenes include DJ Snake out in the storm near a
Range Rover Range may refer to: Geography * Range (geographic), a chain of hills or mountains; a somewhat linear, complex mountainous or hilly area (cordillera, sierra) ** Mountain range, a group of mountains bordered by lowlands * Range, a term used to i ...
, Ozuna in a women-filled pit, Cardi B wearing a black bodysuit covered by a black cape accompanied by dancers, and Gomez in a green monochromatic outfit in the forest. It became the fifth fastest video of 2018 to reach 100 million views, and ranked among the top 10 fastest overall. "Taki Taki" made Ozuna the artist with the most 1 billion-view videos on YouTube, with over seven videos. As of August 2022, the video has received over 2.3 billion views on
YouTube YouTube is a global online video platform, online video sharing and social media, social media platform headquartered in San Bruno, California. It was launched on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim. It is owned by ...
. A pixel video for "Taki Taki" was released on 11 December 2018 on YouTube, which featured animated pixel versions of the four artists dancing in various backgrounds. The lyrics "Booty explota como ''nagasaki''" (Booty blows up like Nagasaki) was criticized by Japanese media for belittling the
atomic bombing of Nagasaki The United States detonated two atomic bombs over the Japanese cities of Hiroshima and Nagasaki on 6 and 9 August 1945, respectively. The two bombings killed between 129,000 and 226,000 people, most of whom were civilians, and remain the on ...
and the experience of its survivors. The lyrics were changed to "Booty explota como saki saki" (Booty blows up like saki saki), as requested by Universal Music LLC. This change in the lyrics was made in the official video.


Commercial performance

In the United States, "Taki Taki" debuted at number one on the
Hot Latin Songs The ''Billboard'' Hot Latin Songs (formerly Hot Latin Tracks and Hot Latin 50) is a record chart in the United States for Latin songs, published weekly by ''Billboard'' magazine. Since October 2012, chart rankings are based on digital sales, rad ...
, where Ozuna replaced himself at the top with "
Te Boté "Te Boté" (English: "I Dumped You") is a song recorded by Puerto Rican rappers Nio García, Darell and Casper Mágico. The song was released by Flow La Movie Inc. as a single on December 1, 2017, for digital download and streaming. On April 13 ...
", while bowing at number 27 on the ''Billboard'' Hot 100. It eventually reached number 11 on the Hot 100 during its fourth week. It became Gomez's 16th consecutive top 40 entry on the Hot 100, the longest active run of any artist. In the US
Latin Airplay Latin Airplay is a chart published weekly by ''Billboard'' magazine in the United States. It was established on October 20, 2012. This chart lists the 50 most-played songs on Spanish-language radio stations across the country as monitored by Niel ...
chart, it became the first number one for both DJ Snake and Gomez, the eighth for Ozuna and third for Cardi B. In addition, "Taki Taki" reached number one in Argentina, Bolivia, Colombia, the Dominican Republic, El Salvador, Greece, Guatemala, Honduras, Israel, Nicaragua, Panama, Peru, Portugal, Spain and Venezuela; the song also reached the top 10 in Belgium, Canada, Chile, Costa Rica, the Czech Republic, Denmark, Ecuador, France, Germany, Hungary, Italy, Malaysia, the Netherlands, Paraguay, the Philippines, Romania, Singapore, Slovakia, Sweden and Switzerland; as well as the top 20 in Austria, Finland, Ireland, Lebanon, New Zealand, Norway, the United Kingdom and the United States. The song had a strong international impact, reaching the top of the
Spotify Spotify (; ) is a proprietary Swedish audio streaming and media services provider founded on 23 April 2006 by Daniel Ek and Martin Lorentzon. It is one of the largest music streaming service providers, with over 456 million monthly active us ...
Global 50 chart where it has stayed for over four weeks. This made Cardi B the first female rapper to achieve such a feat. It became DJ Snake's third song to reach a billion streams on Spotify, as well as Cardi's third and Gomez's and Ozuna's first. Cardi B extended her record as the first female rapper with multiple billion-streamers. As of November 2018, the song has reached number one on the official charts of 15 countries and the top 10 of 33 countries around the world.


Live performances

Ozuna and Cardi B performed the song together live for the first time at the Dominican Republic's Electric Paradise Festival on 22 December 2018. Ozuna also performed the song at the 2019 Premios Lo Nuestro. On 15 March 2019, Ozuna performed the song in a medley alongside "
Baila Baila Baila "Baila Baila Baila" ( es, "Dance Dance Dance") is a song by Puerto Rican singer Ozuna, released as the lead single on January 5, 2019, from his third studio album '' Nibiru''. It was later remixed, first in a MamWali version with Ala Jaza and ano ...
" on ''
The Tonight Show Starring Jimmy Fallon ''The Tonight Show Starring Jimmy Fallon'' is an American late-night talk show hosted by Jimmy Fallon that airs on NBC. The show premiered on February 17, 2014, and is produced by Broadway Video and Universal Television. It is the seventh incar ...
''. DJ Snake, Ozuna, Cardi B and Selena Gomez performed the song at
Coachella Valley Music and Arts Festival The Coachella Valley Music and Arts Festival (commonly called the Coachella Festival or simply Coachella) is an annual music and arts festival held at the Empire Polo Club in Indio, California, in the Coachella Valley in the Colorado Desert. ...
in 2019. Ozuna performed the song at the Celebrating America Inauguration Special in 2021.


Awards and nominations


Track listing

*Digital download #"Taki Taki" – 3:32 *CD single #"Taki Taki" – 3:33 #" Magenta Riddim" – 3:15


Charts


Weekly charts


Monthly charts


Year-end charts


Decade-end charts


Certifications


Release history


See also

* List of Airplay 100 number ones of the 2010s * List of ''Billboard'' Hot Latin Songs and Latin Airplay number ones of 2018 * List of ''Billboard'' Hot Latin Songs and Latin Airplay number ones of 2019 * List of number-one singles of 2018 (Spain) * List of ''Billboard'' Argentina Hot 100 number-one singles of 2018 *
List of airplay number-one hits of the 2010s (Argentina) Monitor Latino (stylised monitorLATINO) is a singles chart founded in 2003 which ranks songs on chart based on airplay across radio stations in Argentina, as in most Latin American countries and Hispanic radio stations in the United States ...


References


External links

*
Vertical video
on
Spotify Spotify (; ) is a proprietary Swedish audio streaming and media services provider founded on 23 April 2006 by Daniel Ek and Martin Lorentzon. It is one of the largest music streaming service providers, with over 456 million monthly active us ...
{{Authority control 2018 singles 2018 songs Cardi B songs DJ Snake songs Selena Gomez songs Ozuna (singer) songs Geffen Records singles Macaronic songs Spanglish songs Reggaeton songs Moombahton songs Songs written by Cardi B Songs written by Selena Gomez Music videos directed by Colin Tilley Songs written by DJ Snake Number-one singles in Greece Number-one singles in Portugal Number-one singles in Romania Number-one singles in Spain Argentina Hot 100 number-one singles Songs written by Pardison Fontaine Songs written by Ozuna (singer)