Tajín is a Mexican company founded in 1985 by Horacio Fernández that produces several varieties of

condiment A condiment is a preparation that is added to food, typically after cooking, to impart a specific Flavoring, flavor, to enhance the flavor, or to complement the dish. A table condiment or table sauce is more specifically a condiment that is serv ...

, consisting predominantly of

chili pepper Chili peppers (also chile, chile pepper, chilli pepper, or chilli), from Nahuatl '' chīlli'' (), are varieties of the berry-fruit of plants from the genus ''Capsicum'', which are members of the nightshade family Solanaceae, cultivated for ...

lime Lime commonly refers to: * Lime (fruit), a green citrus fruit * Lime (material), inorganic materials containing calcium, usually calcium oxide or calcium hydroxide * Lime (color), a color between yellow and green Lime may also refer to: Botany ...

, and

salt Salt is a mineral composed primarily of sodium chloride (NaCl), a chemical compound belonging to the larger class of salts; salt in the form of a natural crystalline mineral is known as rock salt or halite. Salt is present in vast quantitie ...

. The company, officially called Empresas Tajín, is located in

Zapopan Zapopan () is a city and municipality located in the Mexican state of Jalisco. Part of the Guadalajara Metropolitan Area, the population of Zapopan city proper makes it the second largest city in the state, very close behind the population of ...

Jalisco Jalisco (, , ; Nahuatl: Xalixco), officially the Free and Sovereign State of Jalisco ( es, Estado Libre y Soberano de Jalisco ; Nahuatl: Tlahtohcayotl Xalixco), is one of the 31 states which, along with Mexico City, comprise the 32 Federal En ...

, Mexico.

History

The product now called Tajín was created by Fernández's grandmother, "Mama Necha", as a sauce. Fernández wanted to recreate the sauce in powder form so he could market it, and was intent on developing a process to dehydrate the chilis and limes. After visiting the pre-Columbian archaeological site

El Tajín El Tajín is a pre-Columbian archeological site in southern Mexico and is one of the largest and most important cities of the Mesoamerican chronology, Classic era of Mesoamerica. A part of the Classic Veracruz culture, El Tajín flourished from ...

in the state of

Veracruz Veracruz (), formally Veracruz de Ignacio de la Llave (), officially the Free and Sovereign State of Veracruz de Ignacio de la Llave ( es, Estado Libre y Soberano de Veracruz de Ignacio de la Llave), is one of the 31 states which, along with Me ...

, Fernández decided to name his product after it. Tajín entered the U.S. market in 1993.

Products

Tajín Clásico seasoning, the company's most popular product, is a

seasoning Seasoning is the process of supplementing food via herbs, spices, salts, and/or sugar, intended to enhance a particular flavour. General meaning Seasonings include herbs and spices, which are themselves frequently referred to as "seasonings". Ho ...

powder, often referred to as simply Tajín, consisting of ground

sea salt Sea salt is salt that is produced by the evaporation of seawater. It is used as a seasoning in foods, cooking, cosmetics and for preserving food. It is also called bay salt, solar salt, or simply salt. Like mined rock salt, production of sea sa ...

, and dehydrated

juice. The powder is tangy and spicy, and has a color ranging from amber to carmine. It is often added to food, especially fruit, as a

. Tajín is also used occasionally as an ingredient in

michelada A ''michelada'' (Spanish pronunciation: itʃeˈlaða is a Mexican drink made with beer, lime juice, assorted sauces (often chili-based), spices, and chili peppers. It is served in a chilled, salt-rimmed glass. There are numerous variations of thi ...

s, a beer cocktail, or to rim a

margarita A margarita is a cocktail consisting of Tequila, triple sec, and lime juice often served with salt on the rim of the glass. The drink is served shaken with ice (on the rocks), blended with ice (frozen margarita), or without ice (straight up). T ...

. Empresas Tajín also produces

salsa Salsa most often refers to: * Salsa (Mexican cuisine), a variety of sauces used as condiments * Salsa music, a popular style of Latin American music * Salsa (dance), a Latin dance associated with Salsa music Salsa or SALSA may also refer to: A ...

, such as the Tajín Mild Hot Sauce, which is similar to the powdered seasoning Tajín Clásico in a liquid blend.

Gallery

Reel and Brand - September 2021 - Sarah Stierch 03.jpg, Mexican street corn with Tajín Oranges and popcorn in tajin.jpg, Mandarin oranges in a bowl within a bowl of popcorn, both sprinkled in Tajín powdered seasoning File:Mango in Tajin.jpg, Mango with Tajín from a vendor in

Santa Monica, California Santa Monica (; Spanish language, Spanish: ''Santa Mónica'') is a city in Los Angeles County, California, Los Angeles County, situated along Santa Monica Bay on California's South Coast (California), South Coast. Santa Monica's 2020 United Sta ...

File:Maya - 2021-06-26 - Sarah Stierch.jpg,

Margarita A margarita is a cocktail consisting of Tequila, triple sec, and lime juice often served with salt on the rim of the glass. The drink is served shaken with ice (on the rocks), blended with ice (frozen margarita), or without ice (straight up). T ...

rimmed with Tajín

References

{{DEFAULTSORT:Tajin (seasoning) Mexican cuisine Herb and spice mixtures Brand name condiments Mexican brands

History

Products

Gallery

See also

References