The Taiwan Excellence Awards are yearly awards that are given out by the Ministry of Economic Affairs (MOEA) and

Taiwan External Trade Development Council The Taiwan External Trade Development Council (TAITRA; ) is a non-profit government co-sponsored trade promotion organization in Taiwan. It was founded in 1970 as China External Trade Development Council (CETRA). However, it changed its English ...

(TAITRA) to encourage

Taiwan Taiwan, officially the Republic of China (ROC), is a country in East Asia, at the junction of the East and South China Seas in the northwestern Pacific Ocean, with the People's Republic of China (PRC) to the northwest, Japan to the nort ...

industries to upgrade and incorporate

innovation Innovation is the practical implementation of ideas that result in the introduction of new goods or services or improvement in offering goods or services. ISO TC 279 in the standard ISO 56000:2020 defines innovation as "a new or changed entity ...

and value into their products. The selection of awards is based on four criteria: R&D,

design A design is a plan or specification for the construction of an object or system or for the implementation of an activity or process or the result of that plan or specification in the form of a prototype, product, or process. The verb ''to design'' ...

quality Quality may refer to: Concepts *Quality (business), the ''non-inferiority'' or ''superiority'' of something *Quality (philosophy), an attribute or a property *Quality (physics), in response theory *Energy quality, used in various science discipli ...

, and

marketing Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to emph ...

. Each product must score evenly well in each category in order to be selected. An international panel of judges is invited to participate in this selection, in which the finalists surface after several evaluations. Several plans were launched to promote the

product design Product design as a verb is to create a new product to be sold by a business to its customers. A very broad coefficient and effective generation and development of ideas through a process that leads to new products. Thus, it is a major aspect of n ...

s, qualities and images of Taiwan: Quality Enhancement Plan (1988), Product Design Ability Enhancement Plan (1989), and the 1990 Image Enhancement Plan (IEP). This eventually led to the Branding Taiwan Project developed in 2006 with strong focus on the IEP. The IEP steadily enhanced the image of Made in Taiwan products in three different stages with a specific objective during each stage: * ''First stage (1990–1995)'': Focus on improving the negative image of Made In Taiwan products. * ''Second stage (1995–2000)'': An important criterion, ''innovalue'' ("

" plus "

added value {{One source, date=June 2010 Added value in financial analysis of shares is to be distinguished from value added. It is used as a measure of shareholder value, calculated using the formula: :Added Value = The selling price of a product - the cost ...

"), was created. * ''Third stage (current stage)'': Image reformation of Made In Taiwan products through an integrated global information campaign. The objective is to transform Taiwan from a regional

manufacturing Manufacturing is the creation or production of goods with the help of equipment, labor, machines, tools, and chemical or biological processing or formulation. It is the essence of secondary sector of the economy. The term may refer to a r ...

center into a global R&D and innovation center.

Type of Awards

Taiwan Excellence Awards. After careful evaluation, the judges select the products which are authorized to display the symbol of Taiwan Excellence attached with the winning year.
Silver Awards. A panel of judges elects up to 30 finalists from the Taiwan Excellence Award winners for screening. After the gold winners are selected, the remaining are awarded with the Silver Awards.
Gold Awards. A maximum of eight products may be awarded with the Gold Award.
Taiwan Excellence for Best Performance. An award that is delivered to the corporation who won the most Taiwan Excellence Awards for the year.
Taiwan Excellence Achievement Awards. Presented to the companies who have earned at least 50 Taiwan Excellence Awards during the past years.
Popularity Award. The public participates in the nomination of the 30 finalists and the most popular product is awarded.

2008 Taiwan Excellence Award Winners

Gold Awards (8)
Silver Awards (21)
Certificates for Taiwan Excellence (112)
Taiwan Excellence for Best Performance (1)
Taiwan Excellence Achievement Award (2)
Popularity Award (1)

2009 Taiwan Excellence Award Winners

Gold Award Winners List (8):
Eee PC S101 -ASUSTeK Computer Inc.
City Speed -Giant Manufacturing Co., Ltd.
Touch Diamond -High Tech Computer Corp.
Energy Conservation Driving Module -Hiwin Technologies Corp.
Pico Pocket Projector - Optoma Corp.
WorldCard -Penpower Technology Ltd.
Ratcheting Adjustable Wrench -Proxene Tools Co., Ltd.
Rice Cooker -Tatung Co. Silver Award Winners List (22):
PocketCinema -AIPTEK International Inc.
3.5G Super Performance PDA Phone -ASUSTeK Computer Inc.
Bamboo Series Notebook Bamboo -ASUSTeK Computer Inc.
Short-Throw Gaming Projector -BenQ Corp.
19-inch Wide Panel -Chi Mei Optoelectronics Corp.
Taiwan Blue Magpie Collection -Franz Collection Inc.
TCR Advanced SL TCR Advanced -Giant Manufacturing Co., Ltd.
Linear Motor Air Bearing Platform -Hiwin Mikrosystem Corp.
Treadmill - Johnson Health Tech. Co., Ltd.
Functional Trainer - Johnson Health Tech. Co., Ltd.
Vertical Machining Center -Kao Fong Machinery Co., Ltd.
Jockey G5 125/150 -Kwang Yang Industry Co., Ltd.
Solargizer leading desktop combo -KYE Systems Corp.(Genius)
Full suspension MTB – One Five O -Mérida Industry Co., Ltd.
Elixir DDR3 SODIMM series -Nanya Technology Corporation
Pacific IF -Pacific Cycles, Inc.
Refrigerator -Panasonic Taiwan Co., Ltd.
All Terrain Vehicle (ATV) -Taiwan Golden Bee Co., Ltd.
Fine Arts Counter Top Gas Hobs -Taiwan Sakura Corporation
Fine Arts Chimney Range Hood -Taiwan Sakura Corp.
Dual-Band Wireless-N Router -ZyXEL Communications Corp.
WiMAX Indoor Femto Base Station -ZyXEL Communications Corp.

References

{{wikinews, 2008 Taiwan Excellence Gold and Silver Awards announced Photos of 2008 Taiwan Excellence Awards ceremon

br /> About TAITRA

2009 Taiwan Excellence Award

br /> Taiwan Excellence in the ICT industr

Media Release

Taiwan Excellence Awards 201

Taiwanese awards Society of Taiwan

Type of Awards

2008 Taiwan Excellence Award Winners

2009 Taiwan Excellence Award Winners

See also

References