Taimi ( ) is a dating app that caters to the
LGBTQI+ community. The network matches its registered users based on their selected preferences and location. Originally an online dating service for gay men, by 2022 Taima had become an app for all members of the LGBTQI+ community. It operates in more than 138 countries, including the
US,
UK, the
Netherlands
, Terminology of the Low Countries, informally Holland, is a country in Northwestern Europe, with Caribbean Netherlands, overseas territories in the Caribbean. It is the largest of the four constituent countries of the Kingdom of the Nether ...
, Spain, Central and South America, Ukraine, and other European and Asian countries.
Taimi runs on
iOS and
Android. The mobile app has a free and subscription-based premium version and offers a number of services for communication, including live streaming, chatting, and video calling. There is also an active blog that regularly posts articles and news about events of interest to the LGBTQ+ community.
History
Taimi was launched in 2017 by Social Impact, Inc. in
Las Vegas
Las Vegas, colloquially referred to as Vegas, is the most populous city in the U.S. state of Nevada and the county seat of Clark County. The Las Vegas Valley metropolitan area is the largest within the greater Mojave Desert, and second-l ...
. Its founder, Alex Pasykov, originally called the app "Tame Me," a name that gradually morphed into Taimi.
Over time, Taimi expanded into other countries, and expanding its reach to the LGBTQ+ community, so that, by 2022, it was fully inclusive of the entire queer community.
In November 2020 the app was redesigned, with a new interface, branding, and logo.
As of 2024, there are over 25 million registered users of Taimi worldwide. Pasykov states that he is an ally of the LGBTQ+ community and that he is focused on, among other things, partnering with NGOs to fight Homophobia and "regressive policies and laws" that negatively impact the community.
Features
Users register on the app and complete a profile, including personal information and preferences for compatibility, dating style, and relationship goals. An
algorithm
In mathematics and computer science, an algorithm () is a finite sequence of Rigour#Mathematics, mathematically rigorous instructions, typically used to solve a class of specific Computational problem, problems or to perform a computation. Algo ...
then finds and presents recommendations that a user accepts or rejects. Users are then free to chat via text or video with people they have connected with.
Safety and security features include a two-step authentication process and an automated account verification along with a clear reporting system when breaches or policy violations occur. User responses to new features and policies drive changes and modifications that are made to all aspects of the site.
Partnerships and Collaborations
Taimi has a long history of collaborations and partnerships in
Pride events, both in the US and abroad, including fund-raising efforts.
Taimi has partnered with Rakuten
Viber to create a bot focused on educating its members on key LGBTQ+ topics and to allow queer Viber users to connect.
In 2023, Taimi collaborated with the Known Agency in an "America the Beautiful" campaign to shine a spotlight on current anti-LGBTQ+ policies and laws in a number of US states, and to counter these by highlighting the values and freedoms upon which America was founded. The campaign was nominated for The Drum Awards in the category "OOH For Good" and honored with the ANA Multicultural Excellence Award.
Taimi also partnered with Goodparts, a queer-owned and operated retailer, in a "Body Beautiful" campaign focused on love and acceptance of all body types. In this campaign, well-known LGBTQ+ artists are providing artwork for Goodpart's product packaging.
From October 31 to December 13, 2023, Taimi showed the "Taimi Moments" video, created in collaboration with Raygun Agency, on large screens between performances of LGBTQ+ artists Doja Cat, Ice Spice, and Doechi on their Scarlet Tour.
In spring 2024, Taimi launched Queer Paradise, a series of live events in
Southern California
Southern California (commonly shortened to SoCal) is a geographic and Cultural area, cultural List of regions of California, region that generally comprises the southern portion of the U.S. state of California. Its densely populated coastal reg ...
to celebrate diversity, sexual exploration, and dating fluidity. Each event in the series was curated to give the full spectrum of groups within the LGBTQ+ community a space to express their authentic selves. Taimi's partners for Queer Paradise include Hawtmess Productions, Eden Entertainment Group, Hump Events, Girls Gays & Theys, Damn Good Dyke Nights, and Gaybors Agency.
In summer 2024, with support from
GLAAD
GLAAD () is an American non-governmental media monitoring organization. Originally founded as a protest against defamatory coverage of gay and lesbian demographics and their portrayals in the media and entertainment industries, it has since ...
, Taimi has updated features and self-expression tools to better serve the LGBTQ+ people seeking connection in the app. Taimi allowed members to select multiple sexualities, unified the list of sexualities across all genders, added more pronoun options, and created a more inclusive and improved list of subcategories for non-binary users.
Also, in summer 2024, Taimi has partnered with gender-affirming underwear brand Urbody to release a capsule collection. Focused on gender inclusivity and sexual fluidity, the capsule collection includes a range of underwear and compression tops intended to promote "joy, self-love and empowerment."
References
Further reading
* Imagining Interventions for Collective Sex Environments, Flowers, P. & Frankis, J. Arch Sex Behav (2019) 48: 35
Imagining Interventions for Collective Sex Environments , SpringerLink* Smartphone Battery Levels and Sexual Decision-Making Among Men Who Have Sex with Men, Lopes, A., Skoda, K. & Pedersen, C.L. Sexuality & Culture (2019)
External links
*
{{DEFAULTSORT:Taimi
LGBTQ online dating services
LGBTQ social networking services
Mobile applications
Online dating services of the United States
Online dating applications