Tacori is an American jewelry design house and manufacturer based in

Glendale, California Glendale is a city in the San Fernando Valley and Verdugo Mountains regions of Los Angeles County, California, Los Angeles County, California, United States. At the 2020 United States Census, 2020 U.S. Census the population was 196,543, up from ...

. The brand is heavily associated with bridal jewelry.

History

The company was established by Haig Tacorian and his wife Gilda, both coming from Romania and of

Armenian Armenian may refer to: * Something of, from, or related to Armenia, a country in the South Caucasus region of Eurasia * Armenians, the national people of Armenia, or people of Armenian descent ** Armenian Diaspora, Armenian communities across the ...

heritage. Gilda's father was a jeweler in

Romania Romania ( ; ro, România ) is a country located at the crossroads of Central Europe, Central, Eastern Europe, Eastern, and Southeast Europe, Southeastern Europe. It borders Bulgaria to the south, Ukraine to the north, Hungary to the west, S ...

during the 1950s by the Communist Regime of Romania. Gilda and her family were granted to immigrate from Romania to The United States in 1962, with Haig following in 1970. In 1972, the couple joined Gilda's father in founding a new jewelry company in

California California is a U.S. state, state in the Western United States, located along the West Coast of the United States, Pacific Coast. With nearly 39.2million residents across a total area of approximately , it is the List of states and territori ...

, B&T Jewelers. Seven years later, Gilda and Haig founded their own company, Tacori, which was based in the Downtown LA Jewelry District. In 1998, Haig commissioned an engagement ring from a fellow jeweler, Garo Kourounian, which had a design that included a crescent shape which matched the top two curves of a heart. The heart design evolved and became Tacori's signature crescent silhouette. The couple's children and other relatives have joined the family business. Originally focused on selling pearls, the company expanded into diamonds in the early 1990s and by 2005 had become heavily identified with bridal jewelry, including

engagement ring An engagement ring, also known as a betrothal ring, is a ring indicating that the person wearing it is engaged to be married, especially in Western cultures. A ring is presented as an engagement gift by a partner to their prospective spouse when ...

s and bridal wear accessories. This bridal jewelry became very popular in the United States after the television series The Bachelor and

The Bachelorette A bachelorette is an unmarried woman. Bachelorette may also refer to: Film and television * ''The Bachelorette'', a reality television dating show part of ''The Bachelor'' franchise with numerous versions: ** ''The Bachelorette'' (American TV ser ...

began featuring its product lines in their programs. The design house's jewelry is known for its crescent silhouette and as of 2005 had launched over 30 lawsuits to protect the

trademark A trademark (also written trade mark or trade-mark) is a type of intellectual property consisting of a recognizable sign, design, or expression that identifies products or services from a particular source and distinguishes them from others ...

. In 2013, Tacori was named on the "Top Five most visible brands" in the category of jewelry by ''INDESIGN'' magazine; that same year, it was announced as a finalist for the Communications category of the Jewelers of America's annual GEM Award in response to its advertisement "Par Chance", directed by Steve Antin. Released in December 2012, the ad campaign was intended to both display the design house's new line and to help associate the brand identity with personality traits of the wearer. Tacori jewelry is primarily retailed throughout the United States and Canada in addition to some international retail locations.

References

External links

TacoriThe Bachelor CanadaTacori - Engagement RingsTacori - Diamond Rings
American jewelry designers Jewelry companies of the United States Companies based in Glendale, California {{US-manufacturing-company-stub