TNT Sports is a subsidiary of

Warner Bros. Discovery Warner Bros. Discovery, Inc. (WBD) is an American multinational mass media and entertainment conglomerate headquartered at 230 Park Avenue South in New York City. It was formed after the spin-off of WarnerMedia by AT&T, and its merger with Di ...

Brazil Brazil ( pt, Brasil; ), officially the Federative Republic of Brazil (Portuguese: ), is the largest country in both South America and Latin America. At and with over 217 million people, Brazil is the world's fifth-largest country by area ...

responsible for sports broadcasts on

TNT Trinitrotoluene (), more commonly known as TNT, more specifically 2,4,6-trinitrotoluene, and by its preferred IUPAC name 2-methyl-1,3,5-trinitrobenzene, is a chemical compound with the formula C6H2(NO2)3CH3. TNT is occasionally used as a reagen ...

and

Space Space is the boundless three-dimensional extent in which objects and events have relative position and direction. In classical physics, physical space is often conceived in three linear dimensions, although modern physicists usually cons ...

channels in the country. Esporte Interativo started as a television channel, inaugurated on January 20, 2007 with the live broadcast of a

Premier League The Premier League (legal name: The Football Association Premier League Limited) is the highest level of the men's English football league system. Contested by 20 clubs, it operates on a system of promotion and relegation with the English Foo ...

match between

Chelsea Chelsea or Chelsey may refer to: Places Australia * Chelsea, Victoria Canada * Chelsea, Nova Scotia * Chelsea, Quebec United Kingdom * Chelsea, London, an area of London, bounded to the south by the River Thames ** Chelsea (UK Parliament consti ...

and

Liverpool Liverpool is a city and metropolitan borough in Merseyside, England. With a population of in 2019, it is the 10th largest English district by population and its metropolitan area is the fifth largest in the United Kingdom, with a popul ...

. From 2015, it became part of

Turner Broadcasting System Latin America Warner Bros. Discovery Americas is a company managing a collection of pay television networks and other services in Latin America. The company was created in April 2022, bringing together WarnerMedia Latin America (founded in 1993 as Turner Broa ...

. Turner announced in 2018 the discontinuation of all EI channels in Brazil. Part of the programming, such as the exhibition of national and international football championships, started to be shown on the Brazilian versions of TNT and Space channels. With the standardization of Turner's sports channels in Latin America, it started to use the

TNT Sports Warner Bros. Discovery Sports (WBD Sports) is the division of Warner Bros. Discovery (WBD) that is responsible for sports broadcasts on its parent company's various channels in the United States, including TBS, TNT, AT&T SportsNet, and TruTV. ...

brand as of 2021.

History

Partnership with RedeTV! and Rede Bandeirantes

The plan of the Esporte Interativo channel started in 2004, when the marketing agency TopSports launch the brand Esporte Interativo and established a partnership with the TV network

RedeTV! RedeTV! () is a Brazilian television network owned by Amilcare Dallevo and Marcelo de Carvalho. It is the newest television network, among the five major networks in Brazil, being a relaunch of Rede Manchete in 1999. RedeTV! has modern produc ...

to broadcast sports events like

English Premier League The Premier League (legal name: The Football Association Premier League Limited) is the highest level of the men's English football league system. Contested by 20 clubs, it operates on a system of promotion and relegation with the English Fo ...

UEFA Champions League The UEFA Champions League (abbreviated as UCL, or sometimes, UEFA CL) is an annual club football competition organised by the Union of European Football Associations (UEFA) and contested by top-division European clubs, deciding the competit ...

and NBA. In September 2004, after fights between TopSports and RedeTV!, the partnership was broken. Esporte Interativo took their events to

Rede Bandeirantes Rede Bandeirantes (, ''Bandeirantes Network''), or simply known as Band (), is a Brazilian free-to-air television network. It began broadcasting on May 13, 1967 on VHF channel 13 in São Paulo. Its founder was businessman João Saad with t ...

, in three years of partnership it broadcast events like UEFA Champions League,

La Liga The Campeonato Nacional de Liga de Primera División, commonly known simply as Primera División in Spain, and as La Liga in English-speaking countries and officially as LaLiga Santander for sponsorship reasons, stylized as LaLiga, is the men's ...

, English Premier League and Lega Calcio.

Own channel and growth

On January 20, 2007 the Esporte Interativo channel started to broadcast free-to-air on satellite

Star One C2 Star One C2 is a Brazilian communications satellite. It was launched on 18 April 2008 22:17 UTC by an Ariane 5ECA carrier rocket, as part of a dual-payload launch with Vinasat-1. It was built by Thales Alenia Space, based on the Spacebus-3000B3 s ...

, on the frequency 980 MHz vertical, replacing Amazon Sat. On June 10, 2010 the Esporte Interativo channel started to broadcast in São Paulo, channel 36 UHF, and was created the Rede Esporte Interativo, to debut the network an interview with Brazilian president,

Luiz Inácio Lula da Silva Luiz Inácio Lula da Silva (; born Luiz Inácio da Silva; 27 October 1945), known mononymously as Lula, is a Brazilian politician, trade unionist, and former metalworker who is the president-elect of Brazil. A member of the Workers' Party ...

, was aired. In 2011 the network renewed the broadcast rights for the UEFA Champions League, and gained the broadcast rights for UEFA Super Cup and UEFA Europa League. To celebrate the 5th birthday of the channel, was opened a new studio in São Paulo. In July 2012, Esporte Interativo launched their new SVOD multiplatform product EI Plus in partnership with

Log On In computer security, logging in (or logging on, signing in, or signing on) is the process by which an individual gains access to a computer system by identifying and authenticating themselves. The user credentials are typically some for ...

, and in October, closed a partnership with Yahoo! Brasil and they launched a new sports website, the Yahoo! Esporte Interativo. In 2013 the

Turner Broadcasting System Turner Broadcasting System, Inc. (alternatively known as Turner Entertainment Networks from 2019 until 2022) was an American television and media conglomerate. Founded by Ted Turner and based in Atlanta, Georgia, it merged with Time Warner (lat ...

acquired 20% of the network, becoming a business partner and occupying 2 of 7 members in the administration of the network. In August was announced a new channel of the network, the Esporte Interativo Nordeste, a regional sports network dedicated for the sports from Brazilian northeast, and the acquisition of six state's championships of the region.

Full purchase by Turner and third channel

In early 2015, Turner Broadcasting Company, the television arm of Time Warner, has closed a total purchase of Esporte Interativo, acquiring the part that was owned by Top Sports, Edgar Diniz marketing agency. From January 26, 2015, when the contract was signed, Turner started to control the entire channel. The programmer provides high investments and a new time in EI, particularly in the technical apparatus. 2015 also saw the debut of a new channel, EI Max. Soon after, EI Nordeste was renamed EI Maxx and EI Max became EI Maxx 2. As of July 1, 2017, EI Maxx was renamed Esporte Interativo and EI Maxx 2 was renamed Esporte Interativo 2. As a result, the free-to-air channel was renamed Esporte Interativo BR. In addition to the nomenclature change, the three channels also get a new graphic project.

End of the EI channels, moving to TNT and Space

On August 9, 2018, the channel announced on its

Facebook Facebook is an online social media and social networking service owned by American company Meta Platforms. Founded in 2004 by Mark Zuckerberg with fellow Harvard College students and roommates Eduardo Saverin, Andrew McCollum, Dustin M ...

page the deactivation of all of their TV channels in 40 days and moving all of their sports events to TNT and Space channels in Brazil, on their social media and on the over-the-top service EI Plus.

TNT Sports (Brasil)

On January 8, 2021, WarnerMedia, the parent company of Turner, announced the replacement of the Esporte Interativo brand by

, a name that had been used since 2017 by a sports channel of the conglomerate in

Argentina Argentina (), officially the Argentine Republic ( es, link=no, República Argentina), is a country in the southern half of South America. Argentina covers an area of , making it the second-largest country in South America after Brazil, th ...

, and which would now serve for pan-regional standardization in

Latin America Latin America or * french: Amérique Latine, link=no * ht, Amerik Latin, link=no * pt, América Latina, link=no, name=a, sometimes referred to as LatAm is a large cultural region in the Americas where Romance languages — languages derived f ...

. The new brand was officially adopted at midnight on January 17 across all of the group's social media, including EI Plus, which is now renamed ''Estádio TNT Sports''. On television, the TNT Sports brand officially debuted during the match between

Internazionale Football Club Internazionale Milano, commonly referred to as Internazionale () or simply Inter, and colloquially known as Inter Milan in English-speaking countries, is an Italian professional football club based in Milan, Lombardy. Inter is t ...

x Juventus, valid for the

Serie A The Serie A (), also called Serie A TIM for national sponsorship with TIM, is a professional league competition for football clubs located at the top of the Italian football league system and the winner is awarded the Scudetto and the Coppa ...

Exhibitions

Competitions

Football

= Brazil

= *

Campeonato Paulista The Campeonato Paulista Série A1, commonly known as Campeonato Paulista, nicknamed Paulistão, is the top-flight professional association football, football league in the Brazilian States of Brazil, state of São Paulo (state), São Paulo. Run b ...

Campeonato Paulista Série A2 Campeonato Paulista Série A2 is the second level of the São Paulo state professional football championship, one of the Brazilian state championships. This tournament is played by 16 teams, in which the two best teams are promoted to Série A1 ...

* Campeonato Paulista Under-20 *

Campeonato Paulista de Futebol Feminino The Campeonato Paulista de Futebol Feminino (''Paulista Women's Football Championship'', in English) is the women's football state championship of São Paulo State, and is contested since 1987. Format There is no predetermined format for th ...

= Chile

= * Chilean Primera División

= International

= *

UEFA Super Cup The UEFA Super Cup is an annual super cup football match organised by UEFA and contested by the winners of the two main European club competitions; the UEFA Champions League and UEFA Europa League. The competition's official name was originall ...

UEFA Youth League The UEFA Youth League is an annual club football competition organised by the Union of European Football Associations (UEFA) since 2013. In its current format, it is contested by the youth teams of the clubs competing in the UEFA Champions League ...

Basketball

* NBA (only on Youtube)

e-Sports

*Liga Brasileira de Free Fire *Kick-off Electronic League

Professional wrestling

All Elite Wrestling All Elite Wrestling (AEW) is an American professional wrestling promotion based in Jacksonville, Florida. It is considered the second largest wrestling promotion in the United States behind WWE. AEW is owned by Shahid Khan and his son Tony, ...

Programming

*''A Hora do Jogo'' *''Matchday'' *''De Olho na Liga'' *''Liga Espetacular'' *''Último Lance'' *''EI Games'' *''De Placa'' *''MFM Debate'' *''Polêmicas Vazias'' *''Quem Quer Ser Um Idiota'' *'' Formigados Talk Show'' *''TNT Sports Live''

Slogans

* 2007–08: Agora, muito mais emoção! (''Now, much more excitement!'') * 2008, 2010: Aqui a emoção não para! (''The excitement never stops!'') * 2009: Sem limite para a sua emoção! (''No limit for your excitement!'') * 2009: Rio 2016, O Esporte Interativo apoia e você? (''

Rio 2016 ) , nations = 207 (including IOA and EOR teams) , athletes = 11,238 , events = 306 in 28 sports (41 disciplines) , opening = 5 August 2016 , closing = 21 August 2016 , opened_by = Vice President Michel Temer , cauldron = Vanderlei Cordeiro de ...

, The Esporte Interativo supports, and you?'') * 2010–12: Esporte Interativo, paixão ao alcance de todos! (''Esporte Interativo, passion within everyone's reach!'') * 2012: Esporte Interativo, 5 anos torcendo junto com você. (''Esporte Interativo, 5 years cheering along with you.'') * 2013: Esporte Interativo, nordestino de coração! (''Esporte Interativo, from northeast by heart!'') * 2013: Copa do Nordeste: Esporte Interativo, o nordeste merece. (''Esporte Interativo, the northeast deserves it.'') * 2013–15: Esporte Interativo, emoção que o Brasil merece. (''Esporte Interativo, the emotion Brasil deserves.'') * 2015–17: Esporte Interativo, aqui é com emoção de verdade. (''Esporte Interativo, here is with real emotion'') * 2017–18: Esporte Interativo, movido por sonhos. (''Esporte Interativo, moved by dreams'') * 2021–present: TNT Sports, paixão sem limites (''TNT Sports, love without limits'')

References

External links

* {{Warner Bros. Discovery International Portuguese-language television stations in Brazil Television channels and stations established in 2007 Mass media in Rio de Janeiro (city) Sports television networks in Brazil 2007 establishments in Brazil