TV3 (''TV tre'') is a Swedish

pay television Pay television, also known as subscription television, premium television or, when referring to an individual service, a premium channel, refers to Subscription business model, subscription-based television services, usually provided by multichan ...

channel owned by

Viaplay Group Viaplay Group AB, formerly known as Nordic Entertainment Group AB (NENT Group), is a Swedish media and entertainment company headquartered in Stockholm. The company operates the namesake video streaming services Viaplay and Viafree, advertising ...

. It was launched on 31 December 1987 by businessman

Jan Stenbeck Jan Hugo Robert Arne Stenbeck (; 14 November 1942 – 19 August 2002) was a Swedish business leader, media pioneer, sailor and financier. He was head of Kinnevik Group from 1976 and founded among other things the companies Comviq, Invik & C ...

. The channel was initially broadcast across all of Scandinavia. In 1990, separate

Danish Danish may refer to: * Something of, from, or related to the country of Denmark People * A national or citizen of Denmark, also called a "Dane," see Demographics of Denmark * Culture of Denmark * Danish people or Danes, people with a Danish a ...

and

Norwegian Norwegian, Norwayan, or Norsk may refer to: *Something of, from, or related to Norway, a country in northwestern Europe * Norwegians, both a nation and an ethnic group native to Norway * Demographics of Norway *The Norwegian language, including ...

feeds were launched. The channel's name refers to its launch at a time when television in Sweden was dominated by the two channels of SVT.

History

TV3 was launched on December 31, 1987 and was the first commercial channel to broadcast in Sweden, Norway and Denmark. The channel was transmitted from

London London is the capital and largest city of England and the United Kingdom, with a population of just under 9 million. It stands on the River Thames in south-east England at the head of a estuary down to the North Sea, and has been a majo ...

, in order to circumvent legislation that prohibited advertising being broadcast on Swedish television. TV3 was one of the first channels to be broadcast on the

Astra 1A Astra 1A was the first satellite launched and operated by SES (Société Européenne des Satellites), launched in December 1988. During its early days, it was often referred to as the Astra Satellite, as SES only operated one satellite origina ...

satellite when that launched in 1989; in addition, TV3 Sweden became available through cable television in many cities. In 1989, TV3 bought the rights to broadcast the

Ice Hockey World Championships The Ice Hockey World Championships are an annual international men's ice hockey tournament organized by the International Ice Hockey Federation (IIHF). First officially held at the 1920 Summer Olympics, it is the sport's highest profile annua ...

and the

Wimbledon tennis championships The Wimbledon Championships, commonly known simply as Wimbledon, is the oldest tennis tournament in the world and is widely regarded as the most prestigious. It has been held at the All England Club in Wimbledon, London, since 1877 and is pla ...

: their purchase of the former created major headlines in Swedish newspapers, as very few Swedes had access to TV3 at the time, whereas the interest in ice hockey in Sweden was high. As a result of this, TV3 made an agreement with SVT to allow them to broadcast the ice hockey matches on a 15 minute delay, in exchange for SVT producing the broadcasts. In 1991, music channel ZTV was launched as a program block on TV3. That same year, TV3 made a profit for the first time. In mid-2006, TV3 began to broadcast six different regional versions, for advertising purposes; this made it possible to broadcast advertising directed to individual regions via the channel, an advertising form that

TV4 TV4 or TV 4 may refer to: *TV4 (Poland), a private Polish television station *TV4 (Sweden), a Swedish television network **TV4 Group, owners of the Swedish television station *South African Broadcasting Corporation TV4, a channel operated by the st ...

previously had a monopoly on. On satellite, all six versions are distributed. On other networks, Boxer and their respective cable operators transmit the regional version for the relevant area. Today, the channel is available via satellite (DVB-S/S2 through the owner MTG's Viasat and also at competing

Canal Digital Canal Digital was a Nordic pay TV and internet service provider in Norway, Sweden, Denmark and Finland that was founded in March 1997 as a joint venture between the French pay TV company Canal+ and the Norwegian telecommunications operator Te ...

, digital terrestrial and cable.

Programming

TV3 originally aired factual programs, news (originally for 20 minutes, later only for 3 minutes only), reality TV shows, game shows, children's programs and pure commercial programmes. In 2006, it became an entertainment channel, having dropped all daily news programmes. After the launch of digital terrestrial television, bringing with it increased competition, acquired films and TV programming have formed the backbone of the channel's output. Previous original programming included reality and game shows like '' Expedition: Robinson'' (bought from SVT in 2004) as well as some factual programs.

Logos

File:TV3 Viasat.svg, TV3 logo used from 2002 until 2009 Image:TV3 Sweden 2009.svg, Current logo, used since 2009

References

External links

Official site
{{Swedish television channels Television channels in Sweden TV3 Sweden Television channels and stations established in 1987 1987 establishments in Sweden Television channel articles with incorrect naming style