TV10 would have been the first official

Dutch Dutch commonly refers to: * Something of, from, or related to the Netherlands * Dutch people () * Dutch language () Dutch may also refer to: Places * Dutch, West Virginia, a community in the United States * Pennsylvania Dutch Country People E ...

commercial Commercial may refer to: * a dose of advertising conveyed through media (such as - for example - radio or television) ** Radio advertisement ** Television advertisement * (adjective for:) commerce, a system of voluntary exchange of products and s ...

TV channel A television channel is a terrestrial frequency or virtual number over which a television station or television network is distributed. For example, in North America, "channel 2" refers to the terrestrial or cable band of 54 to 60 MHz, with ...

airing in the Netherlands. The launch date was set on 1 November 1989. The

TV Station A television station is a set of equipment managed by a business, organisation or other entity, such as an amateur television (ATV) operator, that transmits video content and audio content via radio waves directly from a transmitter on the earth ...

was a

cooperation Cooperation (written as co-operation in British English) is the process of groups of organisms working or acting together for common, mutual, or some underlying benefit, as opposed to working in competition for selfish benefit. Many animal a ...

between Peter Jelgersma and

Joop van den Ende Johannes "Joop" Adrianus van den Ende (born 23 February 1942) is a Dutch theatrical producer, co-founder of international television production company Endemol and founder/owner of Stage Entertainment, Europe's largest live entertainment compan ...

. The

Dutch government The politics of the Netherlands take place within the framework of a parliamentary representative democracy, a constitutional monarchy, and a decentralised unitary state.''Civil service systems in Western Europe'' edited by A. J. G. M. Bekke, ...

was, at the time, against

commercial television Commercial broadcasting (also called private broadcasting) is the broadcasting of television programs and radio programming by privately owned corporate media, as opposed to state sponsorship. It was the United States′ first model of radio (an ...

and prohibited it from broadcasting. The channel would have been a general entertainment channel. Eventually, most programs and television celebrities from ''TV10'' moved to competitor RTL Véronique (now known as

RTL 4 RTL 4 (Radio Télévision Luxembourg 4) is a Dutch free-to-air, free-to-cable television channel; it is the most-watched commercial station in the country, popular especially with those aged between 20 and 49. RTL 4 is a general entertainment chan ...

) which had launched under a Luxembourgian television licence.

References

Defunct television channels in the Netherlands Television channels and stations established in 1989 Television channels and stations disestablished in 1989 {{Netherlands-tv-stub