TUI Sverige is a Swedish travel operator and subsidiary of
TUI Group.
The company was previously known as Fritidsresor, meaning 'leisure travel', but was rebranded in October 2016. This was also the case with other TUI tour operators and airlines.
Products
TUI offers package holidays and charter flights with its sister airline,
TUI fly Nordic. The company offers holidays across the world, the main destinations being
Spain, the
Canary Islands
The Canary Islands (; es, Canarias, ), also known informally as the Canaries, are a Spanish autonomous community and archipelago in the Atlantic Ocean, in Macaronesia. At their closest point to the African mainland, they are west of Morocc ...
,
North Africa and
Thailand.
History
The company was founded in 1961 by Bengt Bengtsson and his colleague Håkan Hellström, as Fritidsresor. The first destinations offered by Fritidsresor were to the
United States later that year. In 1962, holidays to
Sitges on the
Costa Dorada
The Costa Daurada (, es, Costa Dorada, meaning in English "Golden Coast") is an area on the coast of Catalonia, Spain, between Cunit and Alcanar on the Mediterranean Sea.
Its traditional banks are the deltas of the Foix and Ebro rivers, although ...
in
Spain, followed by
Arma di Taggia and
Rimini in
Italy were launched.
In 1967, the Danish subsidiary of the company, Fritidsrejser, was launched. Norwegian company Norske Star Tour and Fritidsresor were merged, forming the group ''Fritidsresegruppen'' in 1980.
In 1991, Fritidsresegruppen bought 30% of Team Stirling - Falke Rejser, Sol-Rejser and Fritidsrejser, and in 1996, these three companies operated under the name Star Tour. Preussag AG then bought Fritidsresegruppen in 2000.
Advertisements
*In 2008, the company used
Billy Paul's cover of the
Elton John
Sir Elton Hercules John (born Reginald Kenneth Dwight; 25 March 1947) is a British singer, pianist and composer. Commonly nicknamed the "Rocket Man" after his 1972 hit single of the same name, John has led a commercially successful career a ...
song, ''
Your Song''.
*In 2016, the company used
Leona Lewis' cover of ''Your Song.''
References
{{Authority control
Travel and holiday companies of Sweden
TUI Group
Hospitality companies established in 1961
Swedish companies established in 1961
Companies based in Stockholm