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TSG Consumer Partners is an American private equity company based in
San Francisco, California San Francisco (; Spanish for " Saint Francis"), officially the City and County of San Francisco, is the commercial, financial, and cultural center of Northern California. The city proper is the fourth most populous in California and 17th ...
. The firm was founded in 1987, and was among the first private equity firms to invest exclusively in consumer companies.Shansby made money rescuing and nurturing orphan brands
San Francisco Business Times, February 28, 2010


History

The firm was founded in 1987 as the Montgomery Consumer Fund, a partnership with an initial equity interest from Montgomery Securities. In 1988 the firm's founders, J. Gary Shansby and Charles H. Esserman, repurchased Montgomery Securities' interest and renamed the company The Shansby Group. The firm changed its name to TSG Consumer Partners in 2005 when Esserman became CEO. Shansby left the firm in 2005 to focus on philanthropic projects as well as health issues. In March 2012, Jamie O’Hara was named President at TSG and Hadley Mullin was named Senior Managing Director in September 2014. The firm has been noted as an anomaly in the private equity industry for its high percentage of female employees: 50 percent of employees are women, compared to 13.7% of private equity professionals in North America. In its most recent fund, TSG reported a net return of 50 percent, more than double the industry average. In March 2019, TSG opened an office in London, the firm’s first office outside the U.S.


Investments

The firm is one of the largest and oldest
private equity In the field of finance, the term private equity (PE) refers to investment funds, usually limited partnerships (LP), which buy and restructure financially weak companies that produce goods and provide services. A private-equity fund is both a ty ...
firms primarily focused on
growth capital Growth capital (also called expansion capital and growth equity) is a type of private equity investment, usually a minority investment, in relatively mature companies that are looking for capital to expand or restructure operations, enter new mark ...
investments in early-stage and well-established consumer companies. TSG has invested across a number of consumer categories, including food and beverages, ecommerce, personal care, beauty, outdoor, automotive, pet care products and consumer technology. Among TSG's most notable investments are well-known companies such as Famous Amos Cookies,
Stumptown Coffee Roasters Stumptown Coffee Roasters is a coffee roaster and retailer based in Portland, Oregon, United States. The chain's flagship café and roastery opened in 1999. Three other cafes, a roastery and a tasting annex have since opened in Portland, as well ...
,
Energy Brands Energy Brands, also doing business as Glacéau, is a privately owned subsidiary of The Coca-Cola Company based in Whitestone, Queens, New York, that manufactures and distributes various lines of drinks marketed as enhanced water. Founded in May 1 ...
(
Vitamin Water Energy Brands, also doing business as Glacéau, is a privately owned subsidiary of The Coca-Cola Company based in Whitestone, Queens, New York, that manufactures and distributes various lines of drinks marketed as enhanced water. Founded in May 1 ...
), Robinhood, REVOLVE, Duckhorn Vineyards, CorePower Yoga, Backcountry.com, BrewDog,
Popchips Popchips is an American brand of popped potato and corn products marketed as similar to potato chips. They are manufactured by processing potato starch at high pressure and temperature, in a process similar to that used for puffed rice cakes. Hi ...
,
Planet Fitness Planet Fitness (PFIP LLC) is an American franchisor and operator of fitness centers based in Hampton, New Hampshire. The company reports that it has 2,039 clubs, making it one of the largest fitness club franchises by number of members and loc ...
and
Pabst Brewing Company The Pabst Brewing Company () is an American company that dates its origins to a brewing company founded in 1844 by Jacob Best and was, by 1889, named after Frederick Pabst. It is currently a holding company which contracts the brewing of over ...
.


Funds

TSG closed its sixth fund, TSG6, in November 2011 with $1.3 billion. The seventh fund in the sequence, TSG7A and TSG7B, closed in November 2015 with $2.5 billion. TSG closed its eighth fund, TSG8 LP, in February 2019 with $4 billion. The firm has approximately $10 billion in equity capital under management as of December 2020.


References


External links


TSG Consumer Partners
(company website) {{private equity firms Financial services companies established in 1987 Private equity firms of the United States Privately held companies based in California American companies established in 1987