TAG Body Spray was manufactured by TAG Fragrance Company, a subsidiary of

Procter & Gamble The Procter & Gamble Company (P&G) is an American multinational consumer goods corporation headquartered in Cincinnati, Ohio, founded in 1837 by William Procter and James Gamble. It specializes in a wide range of personal health/consumer hea ...

. It was first released in 2005. From 2005 to 2007, TAG Fragrance Company was part of

Global Gillette Gillette is an American brand of safety razors and other personal care products including shaving supplies, owned by the multi-national corporation Procter & Gamble (P&G). Based in Boston, Massachusetts, United States, it was owned by The Gill ...

, until Gillette was bought out by Procter & Gamble and dissolved. In 2016, My Imports USA acquired the TAG brand from Procter & Gamble. My Imports USA plans to launch new TAG items in early 2017.

History

TAG is a re-incarnation of

Right Guard Right Guard is an American brand of deodorant and shower gel that is manufactured and sold by Thriving Brands LLC. It is the second largest brand in the male deodorant category in the United States. Right Guard was introduced in 1960 by The Gill ...

Body Spray, released in 2002. Right Guard Body Spray was discontinued after several months due to very low sales.

Gillette Gillette is an American brand of safety razors and other personal care products including shaving supplies, owned by the multi-national corporation Procter & Gamble (P&G). Based in Boston, Massachusetts, United States, it was owned by The Gil ...

then spent the next few years trying to find how to successfully market a body spray for teenage boys. As a result of their research, TAG was released in the beginning of 2005. Gillette decided not to include any sign that Gillette manufactured the product on the product itself or in the advertising. It was decided that Gillette's reputation from its other products would detract from the sale of TAG.

Marketing

The marketing campaign focuses on what the company describes as the "old man fantasies" of being approached by attractive women. The product's packaging, which is charcoal-grey and depicts silhouettes of women, uses fragrance names evoking success in dating. The product launched a line called the ''TAG Signature Series'' in July 2009, which reintroduced three scents with new packaging which featuring

basketball Basketball is a team sport in which two teams, most commonly of five players each, opposing one another on a rectangular Basketball court, court, compete with the primary objective of #Shooting, shooting a basketball (ball), basketball (appr ...

star

Carmelo Anthony Carmelo Kyam Anthony (born May 29, 1984) is an American professional basketball player who last played for the Los Angeles Lakers of the National Basketball Association (NBA). He has been named an NBA All-Star ten times and an All-NBA Team me ...

skateboarder Skateboarding is an action sport originating in the United States that involves riding and performing tricks using a skateboard, as well as a recreational activity, an art form, an entertainment industry job, and a method of transportation. S ...

Rob Dyrdek Robert Stanley Dyrdek (born June 28, 1974) is an American entrepreneur, actor, producer, reality TV personality, and former professional skateboarder. He is best known for his roles in the MTV reality and variety shows ''Rob & Big'', ''Rob Dyrd ...

, and

rapper Rapping (also rhyming, spitting, emceeing or MCing) is a musical form of vocal delivery that incorporates "rhyme, rhythmic speech, and street vernacular". It is performed or chanted, usually over a backing beat or musical accompaniment. The ...

Ludacris Christopher Brian Bridges (born September 11, 1977), known professionally as Ludacris (, homophonous with 'ludicrous' in American English), is an American rapper, actor, record producer and record executive. Born in Champaign, Illinois, Ludac ...

Fragrances

Tag debuted with 3 scents in 2005. However, during the "TAG Signature Series Launch Party" on July 28, 2009, the company renamed its products and gained celebrity endorsements. Four fragrances are currently offered under the TAG label, three featuring a different celebrity endorsing the product on its packaging. *''Make Moves'', endorsed by Rob Dyrdek. (formerly All Nighter) *''Stay Up'', endorsed by Carmelo Anthony. (formerly Midnight) *''Get Yours'', endorsed by Ludacris. (formerly After Hours) *''Step Out'', (formerly Wild Card)

References

{{reflist http://www.businesswire.com/news/home/20160726005514/en/Imports-USA-Acquires-TAG-Deodorants-Body-Sprays Perfumes Personal care brands Products introduced in 2005 2007 mergers and acquisitions