T3 (company)
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T3 is an independent
advertising agency An advertising agency, often referred to as a creative agency or an ad agency, is a business dedicated to creating, planning, and handling advertising and sometimes other forms of promotion and marketing for its clients. An ad agency is generally ...
headquartered in
Austin, Texas Austin is the capital city of the U.S. state of Texas, as well as the county seat, seat and largest city of Travis County, Texas, Travis County, with portions extending into Hays County, Texas, Hays and Williamson County, Texas, Williamson co ...
and offices in
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,
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, and
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. The agency, which focuses on building useful brands, was founded in 1989 by CEO
Gay Gaddis Gay Gaddis is an American entrepreneur, speaker, author, and artist. In 1989, she founded T3, an advertising agency that grew into one of the largest female-owned agencies in the U.S., under her leadership for 30+ years with offices in New York, ...
. T3 is one of the largest independent agencies owned by a woman in the United States, with capitalized billings over $230 million.Advertising Age http://adage.com/datacenter/datapopup.php?article_id=116375 Fortune Small Business http://money.cnn.com/magazines/fsb/fsb_archive/2006/05/01/8376224/index.htm


Clients

T3's clients include Allstate and
UPS UPS or ups may refer to: Companies and organizations * United Parcel Service, an American shipping company ** The UPS Store, UPS subsidiary ** UPS Airlines, UPS subsidiary * Underground Press Syndicate, later ''Alternative Press Syndicate'' or ...
''.


Work and awards

T3 ranks among AdWeek's Top 100 Agencies and Advertising Age's 2006 Top 100 U.S. Marketing Services Agencies lists. T3 has experience in both traditional and digital media across various verticals: Automotive, consumer goods, financial, government, healthcare, non-profit, retail, service, technology and travel. Within the digital realm, T3 offers analytics, application development, mobile, online advertising, web architecture and development, video, social and email. T3 created Coca-Cola Freestyle's first mobile app, PUSH! + Play for the iPhone and Android. Noteworthy work includes ''Wall Street Journals "Every Journey Needs a Journal" site, JCPenney's desktop application, JCPToday, Dell's Virtual Office, and Marriott's Plug-In Site. August 2011: CEO, Gay Gaddis was named one of the Top 10 Hottest Digital Marketers by iMedia.


Leadership

Chief Executive Officer: Ben Gaddis Chief Operating Officer: Christian Barnard SVP, Chief Creative Officer: Jay Suhr


Family-friendly policies

"T3 and Under" is the agency's in-house childcare program that allows new parents to bring their babies to work until they are nine months old. T3's family-friendly workplace programs have been recognized by the
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'', ''
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'' and ''
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''.Good Morning America https://abcnews.go.com/GMA/LifeStages/story?id=3602802&page=1


See also

*
List of companies based in Austin, Texas This is a list of notable companies based in the Austin metropolitan area. Fortune 500 (rankings as of 2021) * Dell Technologies (28) *Oracle (80) *Tesla Inc. (100) Advertising * Door Number 3 * GSD&M * LatinWorks * LIN Media (Media General) ...


References

{{Authority control 1989 establishments in Texas Advertising agencies of the United States Companies based in Austin, Texas Privately held companies based in Texas