SweeTarts (; officially stylized as SweeTARTS) are

sweet Sweetness is a basic taste most commonly perceived when eating foods rich in sugars. Sweet tastes are generally regarded as pleasurable. In addition to sugars like sucrose, many other chemical compounds are sweet, including aldehydes, ketones ...

and

sour The gustatory system or sense of taste is the sensory system that is partially responsible for the perception of taste (flavor). Taste is the perception produced or stimulated when a substance in the mouth reacts chemically with taste receptor ...

candies invented under the direction of Menlo F. Smith, CEO of Sunline Inc., in 1962. The

candy Candy, also called sweets (British English) or lollies (Australian English Australian English (AusE, AusEng, AuE, AuEng, en-AU) is the set of varieties of the English language native to Australia. It is the country's common language an ...

was created using the same basic recipe as the already popular

Pixy Stix Pixy Stix are a sweet and sour colored powdered candy usually packaged in a wrapper that resembles a drinking straw. The candy is usually poured into the mouth from the wrapper, which is made out of plastic or paper. Pixy Stix contain dextrose ...

and

Lik-M-Aid Fun Dip is a candy manufactured by the Ferrara Candy Company. The candy has been on the market in the United States and Canada since the 1940s and was originally called Lik-M-Aid. It was originally manufactured by Fruzola, and then Sunline Inc. ...

(Fun Dip) products in order to broaden the market for the tangy taste sensation. In 1963, SweeTarts were introduced with the same flavors as the popular Pixy Stix: cherry, grape, lemon, lime, and orange. Taffy products are also produced with the SweeTarts brand. Sunline, Inc., became a division of the Sunmark of St Louis' group of companies, which was later acquired in 1986 by

Rowntree Mackintosh Rowntree Mackintosh Confectionery was a British company formed by the merger of Rowntree's and John Mackintosh Co. The company was famous for making chocolate brands, such as Kit Kat, Aero and Quality Street. It was purchased by Nestlé in 19 ...

of the United Kingdom, which was, in turn, taken over by

Nestlé Nestlé S.A. (; ; ) is a Switzerland, Swiss multinational food and drink processing conglomerate corporation headquartered in Vevey, Vaud, Switzerland. It is the largest publicly held food company in the world, measured by revenue and other me ...

. The Willy Wonka brand candies were developed by Sunmark in a joint venture with The Quaker Company. Sunmark eventually acquired the rights to Willy Wonka and established a division with that name which produced the Willy Wonka brands. The Wonka symbol was subsequently applied to most Sunmark brands. Nestlé has since sold its confectionery businesses to

Ferrero SpA Ferrero SpA (), more commonly known as Ferrero Group or simply Ferrero, is an Italian multinational company with headquarters in Alba, Italy. manufacturer of branded chocolate and confectionery products, and the second biggest chocolate producer ...

Related products

SweeTarts also come in a variety of other products including gum, little Sweet Tarts (often packaged to be handed out as

Halloween Halloween or Hallowe'en (less commonly known as Allhalloween, All Hallows' Eve, or All Saints' Eve) is a celebration observed in many countries on 31 October, the eve of the Western Christian feast of All Saints' Day. It begins the observanc ...

trick-or-treat Trick-or-treating is a traditional Halloween custom for children and adults in some countries. During the evening of Halloween, on October 31, people in costumes travel from house to house, asking for treats with the phrase "trick or treat". The ...

candy), SweeTart "hearts" for Valentine's Day, "chicks, ducks and bunnies" shaped SweeTarts for Easter and SweeTarts

Jelly Bean Jelly beans are small bean shaped sugar candies with soft candy shells and thick gel interiors (see gelatin and jelly). The confection is primarily made of sugar and sold in a wide variety of colors and flavors. History It has been clai ...

s (marketed for

Easter Easter,Traditional names for the feast in English are "Easter Day", as in the '' Book of Common Prayer''; "Easter Sunday", used by James Ussher''The Whole Works of the Most Rev. James Ussher, Volume 4'') and Samuel Pepys''The Diary of Samuel ...

in some regions of the US), "skulls and bones" for Halloween, and Giant Chewy SweeTarts, which are a larger, chewier variant of SweeTarts that come four to a package. They are an

ellipsoid An ellipsoid is a surface that may be obtained from a sphere by deforming it by means of directional scalings, or more generally, of an affine transformation. An ellipsoid is a quadric surface; that is, a surface that may be defined as the ...

shape, the size of a silver dollar and ¼ inch thick. The Giant Chewy SweeTarts have also retained the orange flavor discontinued in the standard SweeTarts products, as have the Mini Chewy SweeTarts variety. SweeTarts Soft & Chewy Ropes are available in Cherry Punch, Strawberry, and Sour Apple, as well as a "Twisted" flavor, and were originally named

Kazoozles SweeTarts (; officially stylized as SweeTARTS) are sweet and sour candy, candies invented under the direction of Menlo F. Smith, CEO of Sunline Inc., in 1962. The candy was created using the same basic recipe as the already popular Pixy Stix an ...

. Two now-discontinued flavors of Kazoozles that were produced under Nestlé were Pink Lemonade and Strawberry Watermelon. There is also an offshoot of SweeTart Ropes known as SweeTart Ropes Bites, which are bite-sized pieces of the Ropes coated with a sweetener and coming in many flavors not present in standard Ropes packages.

Flavors

* Red: Cherry * Purple: Grape * Blue: Blue Punch * Orange: Orange (retired as of 2013) * Green: Green Apple (lime before 2002) * Yellow: Lemon In 2002, Nestlé replaced the original lime with green apple. In 2009, Nestlé stopped making lemon (yellow), but put it back into the lineup of flavors in 2013. The current flavors in the SweeTarts roll are: blue punch (blue), cherry (red), grape (purple), lemon (yellow) and green apple (green). Retired flavors include lime (the former flavor for green) and orange.

References

External links

* * Products introduced in 1962 Candy Brand name confectionery The Willy Wonka Candy Company brands {{Willy Wonka Candy Company products

Related products

Flavors

See also

References

External links