Swedish Fish is a fish-shaped, chewy candy originally developed by

Swedish Swedish or ' may refer to: Anything from or related to Sweden, a country in Northern Europe. Or, specifically: * Swedish language, a North Germanic language spoken primarily in Sweden and Finland ** Swedish alphabet, the official alphabet used by ...

candy producer Malaco in the late 1950s for the U.S. market. They come in a variety of colors and flavors.

Ingredients

Swedish Fish contains: * Sugar *

Invert sugar Inverted sugar syrup, also called invert syrup, invert sugar, simple syrup, sugar syrup, sugar water, bar syrup, syrup USP, or sucrose inversion, is a syrup mixture of the monosaccharides glucose and fructose, that is made by hydrolytic sa ...

* Corn syrup * Modified corn starch *

Citric acid Citric acid is an organic compound with the chemical formula HOC(CO2H)(CH2CO2H)2. It is a colorless weak organic acid. It occurs naturally in citrus fruits. In biochemistry, it is an intermediate in the citric acid cycle, which occurs in ...

* Natural and artificial flavors * White mineral oil *

Carnauba wax Carnauba (; pt, carnaúba ), also called Brazil wax and palm wax, is a wax of the leaves of the carnauba palm ''Copernicia prunifera'' (synonym: ''Copernicia cerifera''), a plant native to and grown only in the northeastern Brazilian states of ...

(Manufactured in Canada) or

Beeswax Beeswax (''cera alba'') is a natural wax produced by honey bees of the genus ''Apis''. The wax is formed into scales by eight wax-producing glands in the abdominal segments of worker bees, which discard it in or at the hive. The hive work ...

(Manufactured in Turkey) * Red (Dye) #40 * Yellow (Dye) #6 * Yellow (Dye) #5 * Blue (Dye) #1 Previous wrappers advertised the product as being "a

fat-free Diet food (or dietetic food) refers to any food or beverage whose recipe is altered to reduce fat, carbohydrates, and/or sugar in order to make it part of a weight loss program or diet. Such foods are usually intended to assist in weight loss or ...

food". They are

gluten-free A gluten-free diet (GFD) is a nutritional plan that strictly excludes gluten, which is a mixture of proteins found in wheat (and all of its species and hybrids, such as spelt, kamut, and triticale), as well as barley, rye, and oats. The inclus ...

Chemical properties

One of the ingredients in Swedish Fish is

invert sugar Inverted sugar syrup, also called invert syrup, invert sugar, simple syrup, sugar syrup, sugar water, bar syrup, syrup USP, or sucrose inversion, is a syrup mixture of the monosaccharides glucose and fructose, that is made by hydrolytic sa ...

, a combination of glucose and fructose. Invert sugar is important in Swedish Fish due to its ability to retain moisture. Swedish Fish contain

modified cornstarch Modified starch, also called starch derivatives, are prepared by physically, enzymatically, or chemically treating native starch to change its properties. Modified starches are used in practically all starch applications, such as in food produ ...

which is used primarily to form its shape. It is utilized as a medium in trays when the product is put in them to be molded. In addition, white mineral oil is added to these trays to supplement the starch, prevent the candy from crumbling, and give it a shiny coating.

is used in Swedish Fish as a coating and gives the candy a waxy texture.

also adds to the product's

shelf life Shelf life is the length of time that a commodity may be stored without becoming unfit for use, consumption, or sale. In other words, it might refer to whether a commodity should no longer be on a pantry shelf (unfit for use), or no longer on a ...

In Sweden

In Sweden, a large share of confectionery sales are sold as pick and mix.

Wine gum Wine gums (or winegums) are chewy, firm pastille-type sweets similar to gumdrops without the sugar coating, originating from the United Kingdom. All brands have their own recipes containing various sweeteners, flavourings, and colourings. Wine ...

s are sold in many different shapes, of which fish is just one. The Swedish Fish candy is marketed under the name "pastellfiskar", literally "pastel fish", and under the Malaco brand among others. The fish-shaped candies are also part of a Malaco bag of mixed candy called Gott&blandat. This popular candy bag was introduced in 1979 and over the years many variations of it has been made.

In North America

Today the Swedish Fish consumed in North America are made in

Hamilton, Ontario Hamilton is a port city in the Canadian Provinces and territories of Canada, province of Ontario. Hamilton has a Canada 2016 Census, population of 569,353, and its Census Metropolitan Area, census metropolitan area, which includes Burlington, ...

, Canada, and Turkey by

Mondelēz International Mondelez International, Inc. ( ), often styled Mondelēz, is an American multinational confectionery, food, holding and beverage and snack food company based in Chicago. Mondelez has an annual revenue of about $26 billion and operates in ...

. In

Canada Canada is a country in North America. Its ten provinces and three territories extend from the Atlantic Ocean to the Pacific Ocean and northward into the Arctic Ocean, covering over , making it the world's second-largest country by tot ...

, Swedish Fish are distributed under Mondelez International's

Maynards Bassetts Maynards Bassetts is a UK brand of confectionery owned by Mondelez International, introduced in 2016. The brand was created to merge its existing Maynards and Bassett's brands, which the company came to own following its purchase of Cadbury in 2 ...

brand. The fish are distributed in the U.S. by Mondelēz International. The fish-shaped candy gained enough popularity on its own to where the Malaco, and later Cadbury, company had to do little advertising for the product, until this past decade. A recent resurgence in popularity has resulted in greater accessibility in supermarkets and convenience stores where they are often sold prepackaged in plastic bags. Building upon this resurgence, the company recently created "Giant Fish" television advertisements and a "Treadin' Water"

YouTube YouTube is a global online video sharing and social media platform headquartered in San Bruno, California. It was launched on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim. It is owned by Google, and is the second mo ...

mini-series, which follows the miscellaneous adventures of four friends and a Giant Swedish Fish sharing an apartment. The first few episodes of the mini-series were published onto YouTube on May 9, 2016. Originally colored red with a flavor unique to the candy (often guessed to be

lingonberry ''Vaccinium vitis-idaea'', the lingonberry, partridgeberry, mountain cranberry or cowberry, is a small evergreen shrub in the heath family Ericaceae, that bears edible fruit. It is native to boreal forest and Arctic tundra throughout the Norther ...

, but never verified), they are now also available in several different colors, such as Orange & Lemon-Lime. Purple Swedish Fish in

grape A grape is a fruit, botanically a berry, of the deciduous woody vines of the flowering plant genus '' Vitis''. Grapes are a non- climacteric type of fruit, generally occurring in clusters. The cultivation of grapes began perhaps 8,000 years a ...

flavor were discontinued in 2006. The fish come in two different sizes. Initially, the smaller fish came only in red; now fish of both sizes are available in all flavors. According to a visit to the factory on the

Food Network Food Network is an American basic cable channel owned by Television Food Network, G.P., a joint venture and general partnership between Warner Bros. Discovery Networks (which holds a 69% ownership stake of the network) and Nexstar Media Group ( ...

's show ''

Unwrapped ''Unwrapped'', also known as ''Unwrapped with Marc Summers'', is an American television program on Food Network that reveals the origins of sponsored foods. It first aired in June 2001 and is hosted by Marc Summers. The show leads viewers on to ...

'', green is not lime, but

pineapple The pineapple (''Ananas comosus'') is a tropical plant with an edible fruit; it is the most economically significant plant in the family Bromeliaceae. The pineapple is indigenous to South America, where it has been cultivated for many centuri ...

flavor, while yellow is a

lemon-lime A lemon-lime soft drink or lemon-lime soda, also known colloquially as lemonade in the United Kingdom, Australia and New Zealand and as cider in Japan and Korea, is a carbonated soft drink with lemon and lime (fruit), lime flavoring. Popular bra ...

flavor.

History

Although well known in the U.S., Swedish Fish were only launched on the U.S. market in the late 1950s. The original owner of these candies was the Swedish company Malaco, which wanted to expand its sales to North America and entered partnership with Cadbury. Wanting to create a product that reflected the culture of Sweden in some way, a fish-shaped gummy candy was created. Fishing was and is still a large part of Sweden's culture, and fish is a considerable part of the Swedish diet. Mondelez distributes the candy in the U.S. today, but the fish gummies are still distributed by Malaco in Sweden.

Partnerships

In 2009, Rita's Italian Ice, a U.S. chain which serves

Italian ice Italian ice is a frozen or semi-frozen sweetened treat made with fruit (often from concentrates, juices, or purées) or other natural or artificial food flavorings.U.S. Food and Drug AdministrationCFR - Code of Federal Regulations Title 21 Acce ...

and

frozen custard Frozen custard is a cold dessert similar to ice cream, but made with eggs in addition to cream and sugar. It is usually kept at a warmer temperature compared to ice cream, and typically has a denser consistency. History Egg yolks have been int ...

, introduced a red Swedish Fish flavored Italian ice as a cobranded product.

Trident A trident is a three- pronged spear. It is used for spear fishing and historically as a polearm. The trident is the weapon of Poseidon, or Neptune, the God of the Sea in classical mythology. The trident may occasionally be held by other mari ...

, a gum company owned by Mondelez Global, produced a Swedish Fish flavored product, which is advertised as "Berry + Lemon" flavor. In 2016,

Nabisco Nabisco (, abbreviated from the earlier name National Biscuit Company) is an American manufacturer of cookies and snacks headquartered in East Hanover, New Jersey. The company is a subsidiary of Illinois-based Mondelēz International. Nabisco's ...

created a test-market product Swedish Fish Oreos, available at

Kroger The Kroger Company, or simply Kroger, is an American retail company that operates (either directly or through its subsidiaries) supermarkets and multi-department stores throughout the United States. Founded by Bernard Kroger in 1883 in Cinci ...

grocery stores in the US.

References

External links

The Original Swedish Fish
website, run by Cadbury Adams {{Mondelez Cadbury Adams brands Brand name confectionery Products introduced in 1958 Fish in human culture Candy Mondelez International brands Swedish confectionery