''Supersisters'' was a set of 72

trading cards A trading card (or collectible card) is a small card, usually made out of paperboard or thick paper, which usually contains an image of a certain person, place or thing (fictional or real) and a short description of the picture, along with other ...

produced and distributed in the United States in 1979 by Supersisters, Inc. They featured famous women from politics, media and entertainment, culture, sports, and other areas of achievement. The cards were designed in response to the

popular among children in the US at the time, which mostly featured men. The cards were created by Lois Rich of Irvington, New York and her sister Barbara Egerman of

Ridgefield, Connecticut Ridgefield is a town in Fairfield County, Connecticut, United States. Situated in the foothills of the Berkshire Mountains, the 300-year-old community had a population of 25,033 at the 2020 census. The town center, which was formerly a borough ...

, a teacher, librarian, and founder of the Ohio chapter of the

National Organization for Women The National Organization for Women (NOW) is an American feminist organization. Founded in 1966, it is legally a 501(c)(4) social welfare organization. The organization consists of 550 chapters in all 50 U.S. states and in Washington, D.C. It ...

. They conceived of the cards in 1978, after Rich's young daughter asked her why there were no women on trading cards. Rich also discovered that students at a local elementary school could not name five famous women. Rich and Egerman received a small grant from the New York State Education Department and wrote to nearly 500 prominent American women in various fields. They purposely did not contact a number of notable women, including Anita Bryant,

Angela Davis Angela Yvonne Davis (born January 26, 1944) is an American political activist, philosopher, academic, scholar, and author. She is a professor at the University of California, Santa Cruz. A feminist and a Marxist, Davis was a longtime member of ...

Phyllis Schlafly Phyllis Stewart Schlafly (; born Phyllis McAlpin Stewart; August 15, 1924 – September 5, 2016) was an American attorney, conservative activist, author, and anti-feminist spokesperson for the national conservative movement. She held paleocons ...

, and the cast of '' Charlie's Angels''. Jane Fonda,

Betty Ford Elizabeth Anne Ford (; formerly Warren; April 8, 1918 – July 8, 2011) was the first lady of the United States from 1974 to 1977, as the wife of President Gerald Ford. As first lady, she was active in social policy and set a precedent as a p ...

Rosalynn Carter Eleanor Rosalynn Carter ( ; née Smith; born August 18, 1927) is an American writer and activist who served as First Lady of the United States from 1977 to 1981 as the wife of President Jimmy Carter. For decades, she has been a leading advocate ...

, and Ella T. Grasso were among those who did not respond or declined to participate. Of those who did respond, they included the first 72 in the trading card set, including Jane Pauley,

Margaret Mead Margaret Mead (December 16, 1901 – November 15, 1978) was an American cultural anthropologist who featured frequently as an author and speaker in the mass media during the 1960s and the 1970s. She earned her bachelor's degree at Barnard C ...

, and

Gloria Steinem Gloria Marie Steinem (; born March 25, 1934) is an American journalist and social-political activist who emerged as a nationally recognized leader of second-wave feminism in the United States in the late 1960s and early 1970s. Steinem was a c ...

. By 1981, they reported that they had sold 15,000 trading card sets, selling many to schools and colleges. Reaction to the cards was largely positive, though some later critics called the cards "misguided" and "trivial". Sets of the trading cards are in the collections of the

Museum of Modern Art The Museum of Modern Art (MoMA) is an art museum located in Midtown Manhattan, New York City, on 53rd Street between Fifth and Sixth Avenues. It plays a major role in developing and collecting modern art, and is often identified as one of ...

and the

University of Iowa The University of Iowa (UI, U of I, UIowa, or simply Iowa) is a public research university in Iowa City, Iowa, United States. Founded in 1847, it is the oldest and largest university in the state. The University of Iowa is organized into 12 col ...

library.

References

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External links

Supersisters trading cards
at Iowa Digital Library Trading cards Feminism in the United States Products introduced in 1979