Sunbeam Bread is a

franchise Franchise may refer to: Business and law * Franchising, a business method that involves licensing of trademarks and methods of doing business to franchisees * Franchise, a privilege to operate a type of business such as a cable television p ...

brand A brand is a name, term, design, symbol or any other feature that distinguishes one seller's good or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create an ...

white bread White bread typically refers to breads made from wheat flour from which the bran and the germ layers have been removed from the whole wheatberry as part of the flour grinding or milling process, producing a light-colored flour. This milling pr ...

, rolls, and other baked goods owned by the Quality Bakers of America

cooperative A cooperative (also known as co-operative, co-op, or coop) is "an autonomous association of persons united voluntarily to meet their common economic, social and cultural needs and aspirations through a jointly owned and democratically-contro ...

. The bread products are produced and distributed by regional

bakeries A bakery is an establishment that produces and sells flour-based food baked in an oven such as bread, cookies, cakes, donuts, pastries, and pies. Some retail bakeries are also categorized as cafés, serving coffee and tea to customers who wis ...

History

The brand was launched in 1942 and was first marketed in

New Bedford, Massachusetts New Bedford ( Massachusett: ) is a city in Bristol County, Massachusetts. It is located on the Acushnet River in what is known as the South Coast region. Up through the 17th century, the area was the territory of the Wampanoag Native American ...

. Annual sales of the branded bread products exceed $400 million.

Little Miss Sunbeam

Sunbeam's long-time

mascot A mascot is any human, animal, or object thought to bring luck, or anything used to represent a group with a common public identity, such as a school, professional sports team, society, military unit, or brand name. Mascots are also used as fic ...

is called Little Miss Sunbeam. In 1942, illustrator Ellen Barbara Segner was commissioned by the Quality Bakers of America to create a marketing symbol of a young child. Over six months she submitted hundreds of sketches before coming across the girl who would become the first Miss Sunbeam in Southern Indiana. The image of the holiday Little Miss Sunbeam first appeared on a billboard in the 1950s. Flowers Foods, the largest distributor of Sunbeam bread, has used this image of Little Miss Sunbeam on billboards and bread bags during the holiday season, in their Sunbeam markets, since 2001. US soldiers in Vietnam would state that they were members of the "Little Miss Sunbeam Club," as they had no wounds as declared in the "batter-whipped" bread's promotional claim of "no holes" ensuring freshness and firmness.

Licensees

*Aunt Millie’s *

Bimbo Bakeries USA Bimbo Bakeries USA, Inc. () is the American corporate arm of the Mexican multinational bakery product manufacturing company Grupo Bimbo. It is the largest bakery company in the United States. The company, headquartered in Horsham, Pennsylvani ...

Flowers Foods Flowers Foods, headquartered in Thomasville, Georgia, is a producer and marketer of packed bakery food. The company operates 47 bakeries producing bread, buns, rolls, snack cakes, pastries, and tortillas. Flowers Foods' products are sold regi ...

*Lewis Bakeries * Schmidt Baking Company *Wolf Bakeries

References

External links

{{commons cat, Sunbeam Bread
Quality Bakers of America Cooperative website
Flowers Foods brands Economy of the Eastern United States Cooperatives in the United States Brand name breads Franchises Products introduced in 1942

History

Little Miss Sunbeam

Licensees

See also

References

External links