"Sugar" is a song by American boy band Brockhampton
, released on August 23, 2019
as the fifth single from their fifth studio album ''Ginger''
, which was released on the same day. The song features additional vocals from singer Ryan Beatty
. In December 2019, a dance challenge with the song was started on TikTok
Brockhampton originally intended the release the song as the lead single from ''Ginger''. However, it leaked on June 20, 2019, when thirty seconds of it was found on the app TikTok
. Some fans also found that the song could be played in digital jukeboxes in some local bars. The full song was leaked online the next day. Brockhampton decided to wait to promote the song until after the album dropped.
In the chorus of the song, Ryan Beatty sings about spending his nights alone waiting for someone to call him, and that specific person is someone he wants by his side when he falls asleep. Dom McLennon emotionally sings about a troubled relationship in autotune
, and Matt Champion's verse references drug use. Bearface's verse is a pre-chorus, and Kevin Abstract
sings the bridge.
A music video for the song was released on December 10, 2019. Directed by Kevin Abstract, the visual opens with an intense sex scene that is interrupted by a murderous alien.
It also finds a psychedelic vision of the afterlife, with a fiery depiction of hell. After the song went viral on TikTok, Brockhampton released a second music video on February 17, 2020. In it, the artists perform in front of a backdrop and occasionally accentuated by a mirror, chair or ladder. In the end, they chaotically run around a warehouse, closing with the mirror reflecting them getting wheeled away.
"Sugar" became Brockhampton's first song to chart on the ''Billboard
'' Bubbling Under Hot 100
, peaking at number 9. It later became their first entry on the ''Billboard'' Hot 100
; it debuted at number 70 and stayed on the chart for nine weeks before peaking at number 66.
Brockhampton performed the song at ''The Ellen Show
'' on September 6, 2019, and on ''The Tonight Show Starring Jimmy Fallon
'' on October 25, 2019.
The official remix of the song was released on March 6, 2020. It features vocals from singers Dua Lipa
and Jon B
Category:Brockhampton (band) songs
Category:Dua Lipa songs