Stubbies is the brand name for fashion

shorts Shorts are a garment worn over the pelvic area, circling the waist and splitting to cover the upper part of the legs, sometimes extending down to the knees but not covering the entire length of the leg. They are called "shorts" because they ...

Australia Australia, officially the Commonwealth of Australia, is a Sovereign state, sovereign country comprising the mainland of the Australia (continent), Australian continent, the island of Tasmania, and numerous List of islands of Australia, sma ...

and

New Zealand New Zealand ( mi, Aotearoa ) is an island country in the southwestern Pacific Ocean. It consists of two main landmasses—the North Island () and the South Island ()—and over 700 smaller islands. It is the sixth-largest island count ...

. The shorts were introduced in 1972 as short fashion shorts for men. Since then the range has expanded to include a range of workwear for both men and women. Stubbies has entered New Zealand and Australasian

slang Slang is vocabulary (words, phrases, and linguistic usages) of an informal register, common in spoken conversation but avoided in formal writing. It also sometimes refers to the language generally exclusive to the members of particular in-gro ...

vocabulary A vocabulary is a set of familiar words within a person's language. A vocabulary, usually developed with age, serves as a useful and fundamental tool for communication and acquiring knowledge. Acquiring an extensive vocabulary is one of the la ...

, referred to in the Australian

Macquarie Dictionary The ''Macquarie Dictionary'' () is a dictionary of Australian English. It is generally considered by universities and the legal profession to be the authoritative source on Australian English. It also pays considerable attention to New Zealand ...

as "Short shorts of tough material for informal wear".

History

The brand was established in 1972 by clothing manufacturer Edward Fletcher and Co. More than 750,000 pairs of Stubbies were sold across Australia in that first year. The company later changed its name to Stubbies because of the success of this line. The company was bought out by US-based

Sara Lee Corporation The Sara Lee Corporation was an American consumer-goods company based in Downers Grove, Illinois. It had operations in more than 40 countries and sold its products in over 180 countries. Its international operations were headquartered in Utrecht ...

in 1990 and moved offshore. Pacific Dunlop (now Pacific Brands) acquired Sara Lee Apparel Australasia in 2001 and brought the company back to Australia. Stubbies were introduced in the US in 1978 as beach shorts and were a popular brand as worn by skaters and surfers. They were a cost efficient alternative to the OP (Ocean Pacific) brand and gained some popularity. Since 2014, the brand has been owned by

Wesfarmers Wesfarmers Limited is an Australian conglomerate, headquartered in Perth, Western Australia. It has interests predominantly in Australia and New Zealand, operating in retail, chemical, fertiliser, industrial and safety products. With revenue o ...

as a subsidiary of

Hard Yakka Hard Yakka is an Australian clothing company. It was founded in 1935 in Brunswick, Victoria as D. K. Laidlaw & Sons Pty Ltd but later adopted the brand name Hard Yakka, ''Yakka'' being Australian slang for work. The company is one of the largest ...

References

External links

Official Stubbies website

Macquarie Dictionary website
{{DEFAULTSORT:Stubbies (Brand) Australian companies established in 1972 Clothing companies established in 1972 Clothing brands of Australia Wesfarmers Workwear